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Cholesterol Lowering Supplements

Fail

Demand is soft, at -31.0% this quarter, so Cholesterol Lowering Supplements is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£117K/yr108K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
75%top-5 click share · 13 brands · 31 sellers

Flapen Score

Cholesterol Lowering Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Cholesterol Lowering Supplements is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cholesterol Lowering Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cholesterol Lowering Supplements 108K times last year and spent an estimated £117K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
7.4%
Market size, estimated
£117Ka year
Peak month
September2.6× the quietest month
Top search term
cholesterol lowering supplements50K searches a year

02 · Price

A sale here is worth £14.55.

Listings sell for £14.55 on average, from £7.42 to £34.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.55 that is £4K to £7K a year per listing.

Average price
£14.55under the $15 to $100 sweet spot
Price range
£7.42–£34.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,099 within Combination Multivitamins & Minerals. It carries 439 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,099in Combination Multivitamins & Minerals
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
439per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cholesterol Lowering Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Vinco Supplements27%
  • Cardioace13%
  • Zipvit13%
  • Healthspan12%
  • NutriVolv10%
  • Theonia7%
  • Open — no brand owns it (7 brands, 18%)

Demand

Cholesterol Lowering Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Cholesterol Lowering Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cholesterol lowering supplements50K/yr
  • cholesterol20K/yr
  • lower cholesterol9K/yr
  • cholesterol tablets10K/yr
  • statins cholesterol tablets3K/yr
  • cholesterol complex4K/yr
  • lower cholesterol supplements3K/yr
  • best cholesterol lowering tablets3K/yr
  • what reduces cholesterol quickly naturally1K/yr
  • cholesterol lowering supplements nutrimea5K/yr

Reviews and returns

What reviews say buyers love and hate about Cholesterol Lowering Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.08

The tablets are quite large

They are fairly small

they are big

Dosage9%−0.14

so the listing is all just a bit misleading saying the dose is 2400mg

Misleading dosage- 3 huge tablets needed

Unfortunately, you need to take 3 capsules for a 800mg dose, twice as many as usual - and these cost the same price as a full 800mg tablet as well

Ease Of Chewing/Swallowing5%−0.02

For me swallowing these tablets was not nice

Hard to swallow

Tasteless when swallowing with no stomach issues

Value For Money5%+1.69

Quite expensive,

The price is a bit on the high side

Expensive

Heart Health4%+0.86

My cholesterol was up

my cholesterol level has gone up

Cholesterol

Love

Heart Health15%+0.86

very effective in reducing chlesterol

Beneficial for cholesterol management

Lowered my cholesterol

Value For Money15%+1.69

a reasonable price

Good Value

GOOD VALUE FOR MONEY

Quality-Overall9%+1.11

* The capsules supplied are of an excellent quality throughout

Good quality

Overall, it seems like a decent quality supplement,

Ease Of Chewing/Swallowing8%−0.02

I had no issues with swallowing them

Easy to swallow

they are smooth enough to swallow comfortably with a full glass of water

Side Effects5%−0.02

No side effects

I haven't experienced any adverse effects from taking this supplement

Good value, no side effects as yet - Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets

FAQ

Common Cholesterol Lowering Supplements questions

Answered from the same tracked data.