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Cholesterol Lowering Supplements

Fail

Demand is soft, at -31.0% this quarter, so Cholesterol Lowering Supplements is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£117K/yr108K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
75%top-5 click share · 13 brands · 31 sellers

Flapen Score

Cholesterol Lowering Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Cholesterol Lowering Supplements is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cholesterol Lowering Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cholesterol Lowering Supplements 108K times last year and spent an estimated £117K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
7.4%
Market size, estimated
£117Ka year
Peak month
September2.6× the quietest month
Top search term
cholesterol lowering supplements50K searches a year

02 · Price

A sale here is worth £14.55.

Listings sell for £14.55 on average, from £7.42 to £34.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.55 that is £4K to £7K a year per listing.

Average price
£14.55under the $15 to $100 sweet spot
Price range
£7.42–£34.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,099 within Combination Multivitamins & Minerals. It carries 439 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,099in Combination Multivitamins & Minerals
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
439per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cholesterol Lowering Supplements products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

31

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

18%

  • Vinco Supplements27%
  • Cardioace13%
  • Zipvit13%
  • Healthspan12%
  • NutriVolv10%
  • Theonia7%
  • Open — no brand owns it (7 brands, 18%)

Demand

Cholesterol Lowering Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Cholesterol Lowering Supplements search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cholesterol lowering supplements50K/yr
  • cholesterol20K/yr
  • lower cholesterol9K/yr
  • cholesterol tablets10K/yr
  • statins cholesterol tablets3K/yr
  • cholesterol complex4K/yr
  • lower cholesterol supplements3K/yr
  • best cholesterol lowering tablets3K/yr
  • what reduces cholesterol quickly naturally1K/yr
  • cholesterol lowering supplements nutrimea5K/yr

Reviews and returns

What reviews say buyers love and hate about Cholesterol Lowering Supplements

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Heart Health”
13%of negative reviews mention “Size-Overall”
0.1%of orders come back
“The tablets are quite large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cholesterol Lowering Supplements questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data