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Choking Rescue Device

Maybe

The average product has only 91 reviews. But the top 5 products take 91% of clicks, so Choking Rescue Device is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£630K/yr639K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
91%top-5 click share · 6 brands · 78 sellers

Flapen Score

Choking Rescue Device against its category

The dotted line is the Health & Personal Care average. Past it, Choking Rescue Device is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Choking Rescue Device market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Choking Rescue Device 639K times last year and spent an estimated £630K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jul–Aug–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
2.1%
Market size, estimated
£630Ka year
Peak month
January5.2× the quietest month
Top search term
anti choking device uk196K searches a year

02 · Price

A sale here is worth £45.86.

Listings sell for £45.86 on average, from £11.49 to £81.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £45.86 that is £34K to £46K a year per listing.

Average price
£45.86inside the $15 to $100 sweet spot
Price range
£11.49–£81.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£34K–£46K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #114 within First Aid. It carries 91 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
13.5%
Average rank
#114in First Aid
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Choking Rescue Device products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£94K£189K£283K£378K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

78

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • LifeVac72%
  • Hdylianx11%
  • NexisN6%
  • BlessEase5%
  • Odetina4%
  • Mobestech3%
  • Open — no brand owns it (0%)

Demand

Choking Rescue Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Choking Rescue Device search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anti choking device uk196K/yr
  • choking rescue device103K/yr
  • lifevac75K/yr
  • anti choking device60K/yr
  • choking device32K/yr
  • life vac38K/yr
  • lifevac anti choking device uk35K/yr
  • savelix anti choking device uk6K/yr
  • life vac choking device22K/yr
  • savelix anti choking device6K/yr

Reviews and returns

What reviews say buyers love and hate about Choking Rescue Device

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
1.4%of orders come back
“Extremely expensive for what it is”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Choking Rescue Device questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data