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Choking Rescue Device

Maybe

The average product has only 91 reviews. But the top 5 products take 91% of clicks, so Choking Rescue Device is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£630K/yr639K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
91%top-5 click share · 6 brands · 78 sellers

Flapen Score

Choking Rescue Device against its category

The dotted line is the Health & Personal Care average. Past it, Choking Rescue Device is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Choking Rescue Device market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Choking Rescue Device 639K times last year and spent an estimated £630K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jul–Aug–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
2.1%
Market size, estimated
£630Ka year
Peak month
January5.2× the quietest month
Top search term
anti choking device uk196K searches a year

02 · Price

A sale here is worth £45.86.

Listings sell for £45.86 on average, from £11.49 to £81.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £45.86 that is £34K to £46K a year per listing.

Average price
£45.86inside the $15 to $100 sweet spot
Price range
£11.49–£81.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£34K–£46K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #114 within First Aid. It carries 91 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
13.5%
Average rank
#114in First Aid
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Choking Rescue Device products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£94K£189K£283K£378K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

78

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • LifeVac72%
  • Hdylianx11%
  • NexisN6%
  • BlessEase5%
  • Odetina4%
  • Mobestech3%
  • Open — no brand owns it (0%)

Demand

Choking Rescue Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Choking Rescue Device search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti choking device uk196K/yr
  • choking rescue device103K/yr
  • lifevac75K/yr
  • anti choking device60K/yr
  • choking device32K/yr
  • life vac38K/yr
  • lifevac anti choking device uk35K/yr
  • savelix anti choking device uk6K/yr
  • life vac choking device22K/yr
  • savelix anti choking device6K/yr

Reviews and returns

What reviews say buyers love and hate about Choking Rescue Device

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.34

Extremely expensive for what it is

Expensive

Overpriced

Ease Of Use12%+2.27

Which is a bit difficult of course

but difficult to fully review unless used

One use is a put off

Quality-Overall8%+0.94

it is cheap

The product quality is terrible

Instructions/User Manual/Troubleshooting7%+0.15

Large instruction book in many languages appears to be an extravagant use of paper

Also it comes without instructions or any form of paperwork

Natural Resource Wastage5%−0.06

Waste of money

Love

Quality-Overall30%+0.94

Very good quality

Looks well made

It's a great Product, very handy

Ease Of Use24%+2.27

easy to use

It's a great Product, very handy

It's put my mind at ease

Value For Money8%−0.34

Value

Worth having

Cant put a price on this sort of safety

Instructions/User Manual/Troubleshooting5%+0.15

Simple and clear instructions

Instructions are simple

Read all the instructions

Assembly/Installation4%+0.30

The installation was simple

Easy set up

Return

1.4% Return rate 19% Fixable by listing

Value For Money20%▂▃▆██▃

Extremely expensive for what it is

Expensive

Overpriced

Advertised Vs Actual Product8%▁█▅▃▁▁

The description wasn't fully visible in my defence

Compatibility-Overall8%█▁▇█▁▁
Functionality-Overall7%▁▅▃▆█▁

it doesn't work

Certifications7%▅▁▁▁▁█

Not regulated model do not buy

FAQ

Common Choking Rescue Device questions

Answered from the same tracked data.