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Chlorella

Fail

Demand is soft, at -25.3% this quarter, so Chlorella is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£67K/yr55K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
77%top-5 click share · 11 brands · 23 sellers

Flapen Score

Chlorella against its category

The dotted line is the Health & Personal Care average. Past it, Chlorella is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chlorella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chlorella 55K times last year and spent an estimated £67K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
11.2%
Market size, estimated
£67Ka year
Peak month
August2.1× the quietest month
Top search term
chlorella36K searches a year

02 · Price

A sale here is worth £10.90.

Listings sell for £10.90 on average, from £6.53 to £18.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.90 that is £3K to £5K a year per listing.

Average price
£10.90under the $15 to $100 sweet spot
Price range
£6.53–£18.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #83 within Herbal Supplements. It carries 737 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#83in Herbal Supplements
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
737per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Chlorella products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

23

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

12%

  • ALPHA0149%
  • SS Sport Supplies13%
  • MySuperfoods11%
  • Sevenhills Wholefoods6%
  • KIKI HEALTH6%
  • WeightWorld3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Chlorella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Chlorella search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chlorella36K/yr
  • chlorella tablets17K/yr
  • organic chlorella tablets3K/yr

Reviews and returns

What reviews say buyers love and hate about Chlorella

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Side Effects”
0.1%of orders come back
“Horrible side effects”
A buyer, on “Side Effects”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chlorella questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data