Skip to content

Chlorella

Fail

Demand is soft, at -25.3% this quarter, so Chlorella is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£67K/yr55K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
77%top-5 click share · 11 brands · 23 sellers

Flapen Score

Chlorella against its category

The dotted line is the Health & Personal Care average. Past it, Chlorella is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chlorella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chlorella 55K times last year and spent an estimated £67K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
11.2%
Market size, estimated
£67Ka year
Peak month
August2.1× the quietest month
Top search term
chlorella36K searches a year

02 · Price

A sale here is worth £10.90.

Listings sell for £10.90 on average, from £6.53 to £18.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.90 that is £3K to £5K a year per listing.

Average price
£10.90under the $15 to $100 sweet spot
Price range
£6.53–£18.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #83 within Herbal Supplements. It carries 737 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#83in Herbal Supplements
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
737per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Chlorella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

23

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • ALPHA0149%
  • SS Sport Supplies13%
  • MySuperfoods11%
  • Sevenhills Wholefoods6%
  • KIKI HEALTH6%
  • WeightWorld3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Chlorella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Chlorella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chlorella36K/yr
  • chlorella tablets17K/yr
  • organic chlorella tablets3K/yr

Reviews and returns

What reviews say buyers love and hate about Chlorella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects18%−0.20

Horrible side effects

Unexpected side effects

Experienced unpleasant side effect

Dosage8%−0.02

My only concern is the dosage at 5 capsules daily

I would be delighted if the figure is in fact ug/mcg not mg, i. e. 1/1000th of that stated

500mg tabs so a 30 day supply

Taste-Overall8%

I don't quite like the natural taste of chlorella on its own

tastes nae bad

Taste I didn't really think there was a strong flavour

Vegan/Organic5%+0.43

Organic Chlorella 2000mg – 300 Vegan Tablets – Broken Cell Wall

Not organic

Quality-Overall4%+1.43

Ordinary

Love

Quality-Overall31%+1.43

Good well produced product

The listing highlights its high protein content

Good Quality

Value For Money8%+0.14

Real honest product offering great value

Great value

Great value

Vegan/Organic6%+0.43

I like that it's organic

Great natural organic supplement

Organic tablets

Advertised Vs Actual Product5%+0.34

does the job

As described

Product as described

Ease Of Chewing/Swallowing5%+0.34

I find this organic Spirulina & Chlorella easy to take and swallow, and of high quality

Easy to swallow

Thin tablets make them easier to swallow and no aftertaste

FAQ

Common Chlorella questions

Answered from the same tracked data.