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Chicken Pox Relief Kids

Fail

The top 5 products take 100% of clicks, so Chicken Pox Relief Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£272K/yr165K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 24 sellers

Flapen Score

Chicken Pox Relief Kids against its category

The dotted line is the Health & Personal Care average. Past it, Chicken Pox Relief Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Pox Relief Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Pox Relief Kids 165K times last year and spent an estimated £272K. All 3 brands take every click. Demand peaks in Mar–Apr–Jun–Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
19.7%
Market size, estimated
£272Ka year
Peak month
July3.2× the quietest month
Top search term
chicken pox relief kids43K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £5.05 to £11.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £8.38 that is £42K to £50K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£5.05–£11.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
£42K–£50K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Over-the-Counter Medication. It carries 1,364 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Over-the-Counter Medication
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,364per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Chicken Pox Relief Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£41K£81K£122K£163K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Poxclin59%
  • Care32%
  • Natures Relief Co10%
  • Open — no brand owns it (0%)

Demand

Chicken Pox Relief Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Chicken Pox Relief Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken pox relief kids43K/yr
  • poxclin mousse chicken pox kids29K/yr
  • chicken pox26K/yr
  • poxclin14K/yr
  • virasoothe chickenpox13K/yr
  • chickenpox relief kids9K/yr
  • chicken pox mousse6K/yr
  • chickenpox6K/yr
  • chicken pox cream6K/yr
  • virasoothe4K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Pox Relief Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.17

Did not work

didnt work for us

Doesnt really work

Itch Relief11%+1.24

My child was very distressed with the itching from chicken pox so bought this as the calamine lotion was not helping at all

didnt do anything for her itching which is why I brought it so Ive gone back to aloe Vera gel which has been the best so far

it did seem to stop her itching just unfortunate with her reaction

Allergies8%−0.02

Unable to give any medication to help with the itch

Unfortunate Reaction

ended up with a head to toe red blotchy rash all over her body

Comfort-Overall6%+0.43

My little girl was really uncomfortable

Instructions/User Manual/Troubleshooting6%−0.06

instructions are not clear

Love

Itch Relief19%+1.24

Really helped with the itching

Excellent it seemed to relieve my daughter's itching instantly

Really does soothe those itchy pox

Value For Money13%+0.65

Good stuff with the money

Good value for money

Worth every penny

Quality-Overall8%−0.01

Excellent product

Great product, better than expected

Overall good product

Allergies7%−0.02

It really helped relieve my child's itchy skin

This stuff is great for kids to help relieve the itching before bed

It stopped them feeling itchy instantly

Ease Of Use6%+0.49

I found it so easy to apply

Its also so easy to put on as its a mousse

Return

0.2% Return rate 13% Fixable by listing

Certifications38%▁█▅▁▁▁
Functionality-Overall13%▁▁▁▁█▁

Did not work

didnt work for us

Doesnt really work

Value For Money13%▁▁█▁▁▁

high price

Expensive

Heating13%▁▁▁▁█▁
Size-Overall13%▁▁▁█▁▁

FAQ

Common Chicken Pox Relief Kids questions

Answered from the same tracked data.