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Chewable Vitamin C

Fail

Demand is soft, at -52.0% this quarter, so Chewable Vitamin C is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£71K/yr53K searches / yr
90-day growth
-52.0%search demand this quarter
Competition
72%top-5 click share · 10 brands · 21 sellers

Flapen Score

Chewable Vitamin C against its category

The dotted line is the Health & Personal Care average. Past it, Chewable Vitamin C is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chewable Vitamin C market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chewable Vitamin C 53K times last year and spent an estimated £71K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

17.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-52.0%
Conversion, latest week
17.1%
Market size, estimated
£71Ka year
Peak month
February2.1× the quietest month
Top search term
chewable vitamin c20K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £3.83 to £15.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.84 that is £2K to £4K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£3.83–£15.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #35 within Vitamins. It carries 2,989 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#35in Vitamins
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,989per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Chewable Vitamin C products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Natures Aid28%
  • Club Vits21%
  • Zipvit17%
  • Vitavea14%
  • C.Defence11%
  • WeightWorld3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Chewable Vitamin C search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Chewable Vitamin C search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chewable vitamin c20K/yr
  • vitamin c chewable16K/yr
  • vitamin c chewable 1000mg6K/yr
  • chewable vitamin c 1000mg5K/yr
  • vitamin c chewable tablets5K/yr
  • vitamin c tablets 1000mg chewable2K/yr

Reviews and returns

What reviews say buyers love and hate about Chewable Vitamin C

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Chewing/Swallowing25%−0.13

Impossible to swallow

Unpleasant to chew

Tough to swallow

Size-Overall18%−0.08

Very large tablets

But still too bulky

They are huge

Taste-Overall11%−0.01

Taste awful

Taste is vile

Horrible taste and really difficult to swallow whole

Solubility3%−0.03

they start dissolving in an odd way

These were not made properly because they instantly start dissolving in the mouth

start dissolving straight away before you have the chance to swallow

Vitamin3%+1.50

These are by far the worst vitamins Ive ever taken

Worst vitamin c tablets ive ever tried

But not these Vitamin Cs

Love

Value For Money18%+1.66

Good value for money

Good value for money

Good price

Vitamin17%+1.50

Delicious vitamins

Nice tasting chewable vitamin c

Best supplement out there

Ease Of Chewing/Swallowing13%−0.13

pleasant tasting chewable

Easy to swallow

Easy to chew

Quality-Overall11%+1.12

Good reliable company and products

the tablets feel good quality

Good quality

Taste-Overall10%−0.01

tasty like a big orange love heart

Nice orange taste

Great taste

FAQ

Common Chewable Vitamin C questions

Answered from the same tracked data.