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Cherry Candle

brand-locked demand (top 5 brands take 100% of clicks) — Cherry Candle doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 26Growth 6Conversion 61Competition 40Returns 97Price range 20Avg price 31Brand share 0Review moat 47Quality gap 78
This niche Category average

Is Cherry Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cherry Candle is a £107K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Cherry Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.6% over the last 90 days and 5.3% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr13K
Search volume / yr-37.6%206K
Conversion rate5.3%
Avg price£9.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 63
Top-5 product click share61%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement56%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews1,847

Top Cherry Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

0%

  • Yankee Candle93%
  • Woodwick3%
  • CHILLFLAME2%
  • Allglazz2%
  • Airwick1%
  • Open — no brand owns it (0%)

Cherry Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume206KCVR5.3%Products25Brands5Top 5 Brands100%OOS Rate0.3%Rating4.3★Reviews1,847Avg BSR#181
5K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Cherry Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yankee candle diffuser93K/yr
  • cherry candle27K/yr
  • yankee diffuser22K/yr
  • yankee candle reed diffuser19K/yr
  • yankee reed diffuser11K/yr
  • black cherry candle14K/yr
  • reed diffuser yankee candle5K/yr
  • yankee candle diffusers8K/yr
  • yankee candle reed diffusers4K/yr
  • yankee diffusers4K/yr

What reviews say buyers love and hate about Cherry Candle

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Smell54%

Long lasting fragrance

Quality-Overall9%

The overall quality is good and the glass jar and ceramic

Diffuse Mechanism7%

Lovely diffuser

Gifting Purpose5%

Ideal gifts

Value For Money4%

Good price

What buyers complain about

71% of reviews
Smell29%

Disgusting chemical ridden WC smell

Size-Overall12%

Tiny candle

Value For Money7%

It is quite expensive

Durability6%

but didn't last

Functionality-Overall5%

Doesn't work

Cherry Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
26%
2Size-Overall
25%
3Smell
13%
4Advertised Vs Actual Product
4%
5Leak-Proof
4%

Common Cherry Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cherry Candle 39/100 on Amazon United Kingdom — Skip it. The niche generates £107K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -37.6% over the last 90 days.
Cherry Candle buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.6%.