cherry candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,847.08avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Market size
Okay£107K£107K/yr · 206K searches
Price range
Bad£3.76–£17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cherry candle is a £107K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cherry candle market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £98K–£122K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 56%
- Out of stock
- 0.3%
- Avg brand age
- 42 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
0%
- Yankee Candle93%
- Woodwick3%
- CHILLFLAME2%
- Allglazz2%
- Airwick1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — -37.6% search growth over the last 90 days.Top cherry candle search terms
- yankee candle diffuser93K/yr
- cherry candle27K/yr
- yankee diffuser22K/yr
- yankee candle reed diffuser19K/yr
- yankee reed diffuser11K/yr
- black cherry candle14K/yr
- reed diffuser yankee candle5K/yr
- yankee candle diffusers8K/yr
- yankee candle reed diffusers4K/yr
- yankee diffusers4K/yr
Top cherry candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Signature Scented Reed Diffuser | Black Cherry Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml | Perfect Gifts for Women
Yankee Candle£9.894.3★2,568 rev
Yankee Candle Ultrasonic Aroma Diffuser Kit | Black Cherry Aroma Diffuser Oil | LED Colour Changing | Auto Off Timer | Quiet Operation | UK Plug
Yankee Candle£17.794.6★1,884 rev
Yankee Candle Signature Scented Reed Diffuser | Pink Sands Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml for Women
Yankee Candle£9.994.3★2,568 rev
Yankee Candle Signature Scented Reed Diffuser | Clean Cotton Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml | Perfect Gifts for Women
Yankee Candle£10.414.3★2,568 rev
Yankee Candle Signature Reed Diffuser | Midsummers Night | 100ml | up to 10 Weeks of Fragrance | Perfect Gifts for Women
Yankee Candle£9.504.3★2,568 rev
Newest
by launch date
Yankee Candle Reed Diffuser | Black Cherry | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.0437 rev
Yankee Candle Reed Diffuser | Midnight Jasmine | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.0418 rev
Yankee Candle Reed Diffuser | Midsummer Night | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.3822 rev
Yankee Candle Reed Diffuser | Pink Sands | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.901 rev
Yankee Candle Reed Diffuser | Wild Orchid | For Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.6229 rev
Trending
90-day click momentumYankee Candle Reed Diffuser | Black Cherry | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.044.8★
Yankee Candle Reed Diffuser | Pink Sands | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.902.0★
Yankee Candle Reed Diffuser | Wild Orchid | For Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.624.7★
Yankee Candle Reed Diffuser | Midsummer Night | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.384.2★
Yankee Candle Reed Diffuser | Midnight Jasmine | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.044.4★
What buyers say about cherry candle
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“The overall quality is good and the glass jar and ceramic”
“Lovely diffuser”
“Ideal gifts”
“Good price”
“durable glass”
“tidy design that blends in well with most home décor”
“the bottle is also not too big”
“Easy to use”
“Set up is easy”
What buyers complain about
“Disgusting chemical ridden WC smell”
“Tiny candle”
“It is quite expensive”
“but didn't last”
“Doesn't work”
“these reed diffusers are only any good in very small enclosed areas”
“Was dried up after about 9 days”
“The refill doesnt have the same strength of scent as the defuser”
“Saint Dora didnt give them as a gift for Mothers Day”
“A very poor product”
Top return reasons
Common questions
- Is cherry candle profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the cherry candle niche?
- 5 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cherry candle?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.6%.
- What does it cost to enter the cherry candle niche?
- Listings span £3.76–£17.79; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.