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Cherry Candle

Fail

The top 5 brands take 100% of clicks, so Cherry Candle is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£107K/yr206K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
61%top-5 click share · 5 brands · 63 sellers

Flapen Score

Cherry Candle against its category

The dotted line is the Health & Personal Care average. Past it, Cherry Candle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cherry Candle 206K times last year and spent an estimated £107K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
5.3%
Market size, estimated
£107Ka year
Top search term
yankee candle diffuser93K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £3.76 to £17.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.78 that is £2K to £5K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£3.76–£17.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #181 within Alternative Medicine. It carries 1,847 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
0.3%
Average rank
#181in Alternative Medicine
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,847per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cherry Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

0%

  • Yankee Candle93%
  • Woodwick3%
  • CHILLFLAME2%
  • Allglazz2%
  • Airwick1%
  • Open — no brand owns it (0%)

Demand

Cherry Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 5.1× · 8 of 12 months tracked

Search terms

Top Cherry Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yankee candle diffuser93K/yr
  • cherry candle27K/yr
  • yankee diffuser22K/yr
  • yankee candle reed diffuser19K/yr
  • yankee reed diffuser11K/yr
  • black cherry candle14K/yr
  • reed diffuser yankee candle5K/yr
  • yankee candle diffusers8K/yr
  • yankee candle reed diffusers4K/yr
  • yankee diffusers4K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%+2.30

Disgusting chemical ridden WC smell

No scent

Does not smell

Size-Overall12%−0.15

Tiny candle

Too small

Only thing was smaller candle than expected

Value For Money7%−0.04

It is quite expensive

terrible for price

Waste of Money

Durability6%−0.05

but didn't last

Lasts up to 8 weeks

Stopped working after 8hrs

Functionality-Overall5%−0.07

Doesn't work

Not working properly

This worked a bit for the first couple of days and nothing since

Love

Smell54%+2.30

Long lasting fragrance

Long lasting fragrance

Amazing Smell

Quality-Overall9%+0.97

The overall quality is good and the glass jar and ceramic

Excellent product

Quality item

Diffuse Mechanism7%+0.30

Lovely diffuser

Great diffuser

The diffuser looks so elegant

Gifting Purpose5%+0.36

Ideal gifts

Look really nice also a great gift for someone

Purchased for a gift

Value For Money4%−0.04

Good price

Great value for money

Excellent value for money

Return

0.6% Return rate 34% Fixable by listing

Functionality-Overall26%▂▁▅▆▆█

Doesn't work

Not working properly

This worked a bit for the first couple of days and nothing since

Size-Overall25%▇█▅▃▃▂

Tiny candle

Too small

Only thing was smaller candle than expected

Smell13%▆▅▆▄▆█

Disgusting chemical ridden WC smell

No scent

Does not smell

Advertised Vs Actual Product4%█▁▄▄▁▁
Leak-Proof4%▅▁▃▁▄█

FAQ

Common Cherry Candle questions

Answered from the same tracked data.