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Charcoal Toothpaste

Fail

Prices span $1.89–$12.13, mostly outside the sweet spot, so Charcoal Toothpaste is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£80K/yr78K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
81%top-5 click share · 7 brands · 56 sellers

Flapen Score

Charcoal Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Charcoal Toothpaste is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcoal Toothpaste 78K times last year and spent an estimated £80K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

16.6% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
16.6%
Market size, estimated
£80Ka year
Peak month
February3.3× the quietest month
Top search term
charcoal toothpaste65K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £1.89 to £12.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.23 that is £5K to £6K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£1.89–£12.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #242 within Dental Care. It carries 2,794 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#242in Dental Care
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,794per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Charcoal Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

56

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Arm & Hammer46%
  • Colgate27%
  • ECODENTA7%
  • Dr. Organic7%
  • UNNIS6%
  • BIOMED4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Charcoal Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.3×

Search terms

Top Charcoal Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal toothpaste65K/yr
  • toothpaste charcoal7K/yr
  • charcoal toothpaste whitening3K/yr
  • black toothpaste3K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene18%−0.01

It is not a cheap toothpaste

My teeth have become sore from using this product

my mouth sore from that

Color13%−0.21

No noticeable difference to whiteness

No whiteness unfortunately

Not white

Quality-Overall9%+0.65

Questionable quality

makes me question the quality of purchase

based on my experience this is a gimmick product, I have no idea how the reviews are as high as they are, honestly

Flavor6%−0.08

Taste is slightly different different from typical mint that might be acquired for many

Flavour wasn't for me

has a slightly 'off' flavour which I really dislike so won't be using this one again

Tooth Brightening5%+2.06

honestly didn't see much of a whitening effect

did not whiten as suggested

Love

Oral Hygiene32%−0.01

This is good toothpaste

teeth are healthy

Leave teeth feeling clean and brighter

Tooth Brightening14%+2.06

it does work on removing teeth stains

Great real whitening toothpaste

Whitening works great

Quality-Overall12%+0.65

Excellent quality like always

Great product

this one is definitely more superior than others

Freshness6%−0.04

refreshing

Freshhhh

Great, so refreshing

Taste-Overall5%+0.11

the taste/ flavour isnt overpowering which personally is important to me as I am not a fan of strong mint

I like the taste

although it tastes nice

Return

0.1% Return rate 29% Fixable by listing

Advertised Vs Actual Product29%▁█▁▁▁▁
Tooth Brightening29%▁▁█▁▁▁

honestly didn't see much of a whitening effect

did not whiten as suggested

Taste-Overall21%▁▂▁▁█▁
Stain Resistance14%▁█▁▁▁▁

he was puzzled as to all the black staining

It WILL stain your teeth black/grey: I used it over 12 months

Stains teeth

Smell7%▁█▁▁▁▁

FAQ

Common Charcoal Toothpaste questions

Answered from the same tracked data.