Charcoal Toothpaste
FailPrices span $1.89–$12.13, mostly outside the sweet spot, so Charcoal Toothpaste is a Fail.
- Flapen Score
- 37 / 100Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 4837
- Market size
- £80K/yr78K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 56 sellers
Flapen Score
Charcoal Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Charcoal Toothpaste is stronger. Inside it, weaker.
Market
The Charcoal Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charcoal Toothpaste 78K times last year and spent an estimated £80K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 16.6% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 16.6%
- Market size, estimated
- £80Ka year
- Peak month
- February3.3× the quietest month
- Top search term
- charcoal toothpaste65K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £1.89 to £12.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.23 that is £5K to £6K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £1.89–£12.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #242 within Dental Care. It carries 2,794 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #242in Dental Care
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,794per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Charcoal Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 2,221
- Age
- 8y ago

Colgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 3,835
- Age
- 3y ago

Colgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago

Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 8y ago

UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 13,024
- Age
- 6y ago
Trending
estimated 90-day click momentum
Colgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago

Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 8y ago

BlanX Black Activated Charcoal Toothpaste Non-Abrasive Whitening with Anti-Stain Properties Deep Cleaning and Whitening Action Peroxide Free 75ml
- Price
- £5.34
- Rating
- 4.3/5
- Reviews
- 1,549
- Age
- 9y ago

Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 5y ago

Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 2,221
- Age
- 8y ago
Newest
by launch date
Colgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 3,835
- Age
- 3y ago

Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 5y ago

UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 13,024
- Age
- 6y ago

Biomed Triple Charcoal 98% Natural Whitening Toothpaste | Gum Care Bamboo Charcoal | Vegan SLES Free 100g(pack of 3)
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 1,101
- Age
- 6y ago

Colgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
56
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
4%
- Arm & Hammer46%
- Colgate27%
- ECODENTA7%
- Dr. Organic7%
- UNNIS6%
- BIOMED4%
- Open — no brand owns it (1 brand, 4%)
Demand
Charcoal Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.3×
Search terms
Top Charcoal Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- charcoal toothpaste65K/yr
- toothpaste charcoal7K/yr
- charcoal toothpaste whitening3K/yr
- black toothpaste3K/yr
Reviews and returns
What reviews say buyers love and hate about Charcoal Toothpaste
We read the reviews and the return reasons for every product selling here.
“It is not a cheap toothpaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charcoal Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









