Charcoal Toothpaste
FailPrices span $1.89–$12.13, mostly outside the sweet spot, so Charcoal Toothpaste is a Fail.
- Flapen Score
- 37 / 100Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 4837
- Market size
- £80K/yr78K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 56 sellers
Flapen Score
Charcoal Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Charcoal Toothpaste is stronger. Inside it, weaker.
Market
The Charcoal Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charcoal Toothpaste 78K times last year and spent an estimated £80K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar. Flapen scores it 37 out of 100, a Fail.
01 · Demand
16.6% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 16.6%
- Market size, estimated
- £80Ka year
- Peak month
- February3.3× the quietest month
- Top search term
- charcoal toothpaste65K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £1.89 to £12.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.23 that is £5K to £6K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £1.89–£12.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #242 within Dental Care. It carries 2,794 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #242in Dental Care
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,794per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Charcoal Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 2,221
- Age
- 8y ago

Colgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 3,835
- Age
- 3y ago

Colgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago

Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 8y ago

UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 13,024
- Age
- 6y ago
Trending
90-day click momentum
Colgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago

Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 8y ago

BlanX Black Activated Charcoal Toothpaste Non-Abrasive Whitening with Anti-Stain Properties Deep Cleaning and Whitening Action Peroxide Free 75ml
- Price
- £5.34
- Rating
- 4.3/5
- Reviews
- 1,549
- Age
- 9y ago

Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 5y ago

Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 2,221
- Age
- 8y ago
Newest
by launch date
Colgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 3,835
- Age
- 3y ago

Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 5y ago

UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 13,024
- Age
- 6y ago

Biomed Triple Charcoal 98% Natural Whitening Toothpaste | Gum Care Bamboo Charcoal | Vegan SLES Free 100g(pack of 3)
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 1,101
- Age
- 6y ago

Colgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
56
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Arm & Hammer46%
- Colgate27%
- ECODENTA7%
- Dr. Organic7%
- UNNIS6%
- BIOMED4%
- Open — no brand owns it (1 brand, 4%)
Demand
Charcoal Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.3×
Search terms
Top Charcoal Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- charcoal toothpaste65K/yr
- toothpaste charcoal7K/yr
- charcoal toothpaste whitening3K/yr
- black toothpaste3K/yr
Reviews and returns
What reviews say buyers love and hate about Charcoal Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is not a cheap toothpaste
My teeth have become sore from using this product
my mouth sore from that
No noticeable difference to whiteness
No whiteness unfortunately
Not white
Questionable quality
makes me question the quality of purchase
based on my experience this is a gimmick product, I have no idea how the reviews are as high as they are, honestly
Taste is slightly different different from typical mint that might be acquired for many
Flavour wasn't for me
has a slightly 'off' flavour which I really dislike so won't be using this one again
honestly didn't see much of a whitening effect
did not whiten as suggested
Love
This is good toothpaste
teeth are healthy
Leave teeth feeling clean and brighter
it does work on removing teeth stains
Great real whitening toothpaste
Whitening works great
Excellent quality like always
Great product
this one is definitely more superior than others
refreshing
Freshhhh
Great, so refreshing
the taste/ flavour isnt overpowering which personally is important to me as I am not a fan of strong mint
I like the taste
although it tastes nice
Return
0.1% Return rate 29% Fixable by listing
honestly didn't see much of a whitening effect
did not whiten as suggested
he was puzzled as to all the black staining
It WILL stain your teeth black/grey: I used it over 12 months
Stains teeth
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charcoal Toothpaste questions
Answered from the same tracked data.









