charcoal toothpaste
Skip itPrices mostly outside the sweet spot ($1.89–$12.13) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,794.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad£80K£80K/yr · 78K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.89–£12.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, charcoal toothpaste is a £80K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
charcoal toothpaste market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £62K–£78K
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 5.8%
- Avg brand age
- 67 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
56
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Arm & Hammer46%
- Colgate27%
- ECODENTA7%
- Dr. Organic7%
- UNNIS6%
- BIOMED4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 3.3×
Top charcoal toothpaste search terms
- charcoal toothpaste65K/yr
- toothpaste charcoal7K/yr
- charcoal toothpaste whitening3K/yr
- black toothpaste3K/yr
Top charcoal toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube
Arm & Hammer£1.894.5★2,221 rev
Colgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes
Colgate£9.954.5★3,835 rev
Colgate Advanced White Charcoal White Toothpaste 75ml
Colgate£1.914.5★310 rev
Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
Dr. Organic£3.824.6★599 rev
UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)
UNNIS£12.134.2★13,024 rev
Newest
by launch dateColgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes
Colgate£9.953,835 rev
Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml
ECODENTA£10.27785 rev
UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)
UNNIS£12.1313,024 rev
Biomed Triple Charcoal 98% Natural Whitening Toothpaste | Gum Care Bamboo Charcoal | Vegan SLES Free 100g(pack of 3)
BIOMED£9.161,101 rev
Colgate Advanced White Charcoal White Toothpaste 75ml
Colgate£1.91310 rev
Trending
90-day click momentumColgate Advanced White Charcoal White Toothpaste 75ml
Colgate£1.914.5★
Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
Dr. Organic£3.824.6★
BlanX Black Activated Charcoal Toothpaste Non-Abrasive Whitening with Anti-Stain Properties Deep Cleaning and Whitening Action Peroxide Free 75ml
BLANX£5.344.3★
Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml
ECODENTA£10.274.5★
Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube
Arm & Hammer£1.894.5★
What buyers say about charcoal toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“This is good toothpaste”
“it does work on removing teeth stains”
“Excellent quality like always”
“refreshing”
“the taste/ flavour isnt overpowering which personally is important to me as I am not a fan of strong mint”
“Value for money”
“Gives a thorough clean without being too abrasive”
“Do not be put off by the colour”
“ORGANIC 💕 Organic 💕💕”
“It cleans really well”
What buyers complain about
“It is not a cheap toothpaste”
“No noticeable difference to whiteness”
“Questionable quality”
“Taste is slightly different different from typical mint that might be acquired for many”
“honestly didn't see much of a whitening effect”
“Weak”
“Bit messy as obviously its black”
“But apparently this brand is not ethical”
“It is not a cheap toothpaste”
“he was puzzled as to all the black staining”
Top return reasons
Common questions
- Is charcoal toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 10 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the charcoal toothpaste niche?
- 7 brands and 56 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in charcoal toothpaste?
- Top complaints mined from reviews: Oral Hygiene, Color, Quality-Overall. The return rate is 0.1%.
- When does demand for charcoal toothpaste peak?
- Demand peaks in Feb–Mar; the busiest month runs 3.3× the quietest.
- What does it cost to enter the charcoal toothpaste niche?
- Listings span £1.89–£12.13; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 2,794 reviews — the moat a new listing must climb.