Charcoal Toothpaste
prices mostly outside the sweet spot ($1.89–$12.13) — Charcoal Toothpaste doesn't clear our bar today.
Flapen Score
Is Charcoal Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Charcoal Toothpaste is a £80K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 37/100.
Charcoal Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.8% over the last 90 days and 16.6% of searches end in a purchase.
£80K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 10 products
Top Charcoal Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 2,221
- Age
- 8y ago
Colgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 3,835
- Age
- 3y ago
Colgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago
Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 8y ago
UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 13,024
- Age
- 6y ago
Trending
90-day click momentumColgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago
Dr Organic Activated Charcoal Toothpaste Extra Whitening Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 8y ago
BlanX Black Activated Charcoal Toothpaste Non-Abrasive Whitening with Anti-Stain Properties Deep Cleaning and Whitening Action Peroxide Free 75ml
- Price
- £5.34
- Rating
- 4.3/5
- Reviews
- 1,549
- Age
- 9y ago
Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 5y ago
Arm & Hammer Charcoal White Toothpaste Activated Charcoal Teeth Whitening Toothpaste with Baking Soda for Deep Clean & Stain Removal 75 ml Tube
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 2,221
- Age
- 8y ago
Newest
by launch dateColgate Max White Charcoal Toothpaste Activated Charcoal Toothpaste Clinically Proven to Remove up to 100 Percent Surface Stains* Toothpaste Multipack 4 Pack 75ml Tubes
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 3,835
- Age
- 3y ago
Ecodenta Charcoal Toothpaste Teeth Whitening Toothpaste I Naturally Whitens Teeth and Removes Plaque I Black Natural Toothpaste Fluoride Free Set 2x100ml
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 5y ago
UNNIS Charcoal Teeth Whitening Toothpaste SLS Free 100 ml (Pack of 2)
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 13,024
- Age
- 6y ago
Biomed Triple Charcoal 98% Natural Whitening Toothpaste | Gum Care Bamboo Charcoal | Vegan SLES Free 100g(pack of 3)
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 1,101
- Age
- 6y ago
Colgate Advanced White Charcoal White Toothpaste 75ml
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
56
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Arm & Hammer46%
- Colgate27%
- ECODENTA7%
- Dr. Organic7%
- UNNIS6%
- BIOMED4%
- Open — no brand owns it (1 brand, 4%)
Charcoal Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 3.3×
Top Charcoal Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- charcoal toothpaste65K/yr
- toothpaste charcoal7K/yr
- charcoal toothpaste whitening3K/yr
- black toothpaste3K/yr
What reviews say buyers love and hate about Charcoal Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“This is good toothpaste”
“it does work on removing teeth stains”
“Excellent quality like always”
“refreshing”
“the taste/ flavour isnt overpowering which personally is important to me as I am not a fan of strong mint”
What buyers complain about
65% of reviews“It is not a cheap toothpaste”
“No noticeable difference to whiteness”
“Questionable quality”
“Taste is slightly different different from typical mint that might be acquired for many”
“honestly didn't see much of a whitening effect”
Charcoal Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Charcoal Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
