Chain Wax
MaybeReturns run at only 0.2% of orders. But shoppers spend only $113K a year here, so Chain Wax is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £113K/yr61K searches / yr
- 90-day growth
- +34.1%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 63 sellers
Flapen Score
Chain Wax against its category
The dotted line is the Health & Personal Care average. Past it, Chain Wax is stronger. Inside it, weaker.
Market
The Chain Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chain Wax 61K times last year and spent an estimated £113K. The top 5 brands take 87% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +34.1%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £113Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- chain wax18K searches a year
02 · Price
A sale here is worth £22.45.
Listings sell for £22.45 on average, from £2.89 to £80.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.45 that is £2K to £6K a year per listing.
- Average price
- £22.45inside the $15 to $100 sweet spot
- Price range
- £2.89–£80.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #40 within Shaving & Hair Removal. It carries 2,333 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 96%
- Out of stock, average day
- 6.0%
- Average rank
- #40in Shaving & Hair Removal
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,333per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Chain Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Squirt Clean Long Lasting Chain Lube 120ml
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 11,499
- Age
- 5y ago

SILCA Super Secret Bike Chain Lube 4 oz - Liquid Chain Wax to Clean Smooth & Silence - Ultra Fast Bike Lube - Special Formula for Friction Reduction & Improved Wattage Output in All Weather
- Price
- £21.24
- Rating
- 4.6/5
- Reviews
- 868
- Age
- 4y ago

WELDTITE Wax Bike Chain Lube for All Weather - Longer Lasting & Low Maintenance 100 ml
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11y ago

SILCA Bicycle Chain Wax Melting System Simple Mess-Free Bike Chain Waxing Pot (600ml) with Precise Temperature Control Integrated Cooling Rack and Quick Melting Technology
- Price
- £80.20
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 2y ago

Enigma Ultimate Chain Wax - Black Edition 600g | Hot Melt Bike Chain Wax | Ultra Low Friction Formula including PTFE MoS2 WS2 | The Best Chain Lubrication On The Market |
- Price
- £27.99
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 4y ago
Trending
90-day click momentum
RideFlare Premium Chain Wax 500g Hot Melt Bike Chain Lubricant with Ultra Low Friction Formula Long-Lasting Eco-Friendly Bike Wax for Superior Drivetrain Protection
- Price
- £23.14
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 8mo ago

Muc-Off Dry Chain Lube - Wax-Based Biodegradable Bike Chain Oil for Dry Weather - Silky Gear Shifts - MTB Road & Cyclocross Biking Essentials - 50ml
- Price
- £4.82
- Rating
- 4.7/5
- Reviews
- 17,543
- Age
- 14y ago

RideFlare Bicycle Chain Wax Melting System Mess-Free Efficient Chain Waxing Pot with Precise Temperature Control and Ultra Low Friction Chain Wax for Quiet Clean Drivetrains
- Price
- £76.73
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 7mo ago

SILCA StripChip Hot Melt Wax Bike Chain Degreaser - 6 Individual Chips 12g Each - Wax Additive Fully Cleans 6 New Bicycle Chains Factory-Greased to Race-Ready in 10 Minutes
- Price
- £20.41
- Rating
- 4.8/5
- Reviews
- 213
- Age
- 2y ago

Squirt Dry Bike Lube 0.5oz by Squirt
- Price
- £2.89
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 11y ago
Newest
by launch date
RideFlare Bicycle Chain Wax Melting System Mess-Free Efficient Chain Waxing Pot with Precise Temperature Control and Ultra Low Friction Chain Wax for Quiet Clean Drivetrains
- Price
- £76.73
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 7mo ago

RideFlare Premium Chain Wax 500g Hot Melt Bike Chain Lubricant with Ultra Low Friction Formula Long-Lasting Eco-Friendly Bike Wax for Superior Drivetrain Protection
- Price
- £23.14
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 8mo ago

KMC Go Chain Wax 80ml
- Price
- £7.88
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 10mo ago

SILCA Endurance Chip | Hot Melt Wax Additive | Bike Wax Chain Doping for Endurance or Gravel Riding Chain
- Price
- £24.04
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 1y ago

SILCA Bicycle Chain Wax Melting System Simple Mess-Free Bike Chain Waxing Pot (600ml) with Precise Temperature Control Integrated Cooling Rack and Quick Melting Technology
- Price
- £80.20
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
63
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
10%
- SILCA36%
- Squirt29%
- WELDTITE10%
- Ride Flare8%
- Select Cycling Products Ltd5%
- Muc-Off3%
- Open — no brand owns it (5 brands, 10%)
Demand
Chain Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Chain Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chain wax18K/yr
- silca11K/yr
- silca chain wax6K/yr
- bike chain wax7K/yr
- squirt bike chain lube6K/yr
- silca super secret chain lube3K/yr
- chain wax bicycle5K/yr
- squirt chain wax3K/yr
- silca super secret chain wax2K/yr
Reviews and returns
What reviews say buyers love and hate about Chain Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is quite 'loose'
Small for a reason
These are small bottles for a reason
expensive
it's definitely overpriced
Quite expensive for a small amount
Lube slung everywhere
Bad lubricant
Not a good lubricant
I dont think it lasts long
Not long lasting
The item delivered was therefore not as displayed
Love
Great stuff and very clean
Very good quality product
Good product, enough to last a while
Wax-like lubricant
Good lubricant
the lubricant has a nice lemon smell to it
Works as advertised
Seems to do the job
As expected
far less hassle
Easy to use
narrow neck so can apply very easily
which makes it great value for money
Good value
reasonable price
Return
0.2% Return rate 17% Fixable by listing
It arrived and it had leaked
The item delivered was therefore not as displayed
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chain Wax questions
Answered from the same tracked data.









