cetirizine
Skip itPrices mostly outside the sweet spot ($2.16–$8.95) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Market size
Good£358K£358K/yr · 321K searches
Review moat
Okay2,271.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£5.45avg listing price — sweet spot $15–$100
Price range
Bad£2.16–£8.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cetirizine is a £358K/yr Amazon United Kingdom market (321K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cetirizine market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- £327K–£436K
- units × avg price
- Conversion rate
- 20.5%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 7.0%
- Avg brand age
- 61 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
55
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
11%
- PillPharm35%
- 6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 618%
- Amazon Basic Care14%
- Crescent Pharma Limited9%
- Relonchem8%
- Generic5%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×
Top cetirizine search terms
- cetirizine122K/yr
- cetirizine antihistamine tablets58K/yr
- cetirizine hydrochloride 10mg49K/yr
- cetirizine hydrochloride23K/yr
- cetirizine tablet10K/yr
- hayfever tablets cetirizine10K/yr
- cetirizine hydrochloride tablets9K/yr
- cetirizine tablets17K/yr
- citrizene allergy tablets8K/yr
- cetrizine4K/yr
Top cetirizine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12
PillPharm£6.364.7★1,075 rev
Crescent 6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 6 Packs | 180 Tablets
6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 6£3.764.7★3,940 rev
Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies
Amazon Basic Care£2.774.6★398 rev
240 x 10mg Cetirizine Dihydrochloride (8 Months Supply) One a Day hay Fever and Allergy Relief Tablets (8x30 Tablets)
Crescent Pharma Limited£4.854.8★3,681 rev
12 Months Supply Cetirizine Hayfever and Allergy Tablets 30 x 12 RelonChem
Relonchem£7.394.7★2,692 rev
Newest
by launch dateAmazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies
Amazon Basic Care£2.77398 rev
180 Hayfever & Allergy Relief Cetirizine10mg Tablets Non-Drowsy Antihistamine Tablets | JJH Medical Hay Fever Tracker Bundle GSL
JJH Medical£8.0232 rev
Cetirizine Dihydrochloride 10mg Film-Coated Tablets One a Day Hay Fever and Allergy Relief (6)
ANCIENT CARE CREATING HEALTHIER LIVES£7.0457 rev
6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 6 By Your247Chemist
Generic£2.90484 rev
Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12
PillPharm£6.361,075 rev
Trending
90-day click momentum180 Hayfever & Allergy Relief Cetirizine10mg Tablets Non-Drowsy Antihistamine Tablets | JJH Medical Hay Fever Tracker Bundle GSL
JJH Medical£8.024.9★
Zirtek hayfever Tablets | Allergy Relief Cetirizine Antihistamine Tablets | 60 Allergy Tablets 10mg | 24 Hour Relief for Hayfever Dust Pets Runny Nose & Hives | Adults and Children Over 6
Zirtek£8.954.6★
Piriteze Hayfever & Allergy Antihistamine Tablets Cetirizine for Allergy Symptom Relief Adults & Children 6+ 30 Tablets
Piriteze£5.774.6★
Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12
PillPharm£6.364.7★
Cetirizine Dihydrochloride 10mg Film-Coated Tablets One a Day Hay Fever and Allergy Relief (6)
ANCIENT CARE CREATING HEALTHIER LIVES£7.044.8★
What buyers say about cetirizine
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“Works as it should”
“Very good med”
“Allergy relief”
“Very efficient”
“Very good for hay fever”
“No drowsy side effects”
“Ease of use”
“Great pills”
“Easy to swallow”
What buyers complain about
“Don't work”
“they can be expensive”
“Not very good when the allergies are quite bad”
“Hay fever”
“Cheap and the same as branded”
“Ineffective”
“do make me sleepy”
“Side effects unpleasant”
“Bigger size”
“Not as advertised”
Top return reasons
Common questions
- Is cetirizine profitable to sell on Amazon United Kingdom?
- The niche generates £358K/yr across 11 tracked products. 90-day search growth is +42.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the cetirizine niche?
- 10 brands and 55 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in cetirizine?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.0%.
- When does demand for cetirizine peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the cetirizine niche?
- Listings span £2.16–£8.95; the average listing price is £5.45 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.