Is cedarwood essential oil profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (46/100).

How competitive is the cedarwood essential oil niche?

12 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in cedarwood essential oil?

Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.4%.

When does demand for cedarwood essential oil peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the cedarwood essential oil niche?

Listings span £3.07–£8.57; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 6,023 reviews — the moat a new listing must climb.

cedarwood essential oil

Skip it

Prices mostly outside the sweet spot ($3.07–$8.57) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,022.93

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£6.04

avg listing price — sweet spot $15–$100

Market size

Bad£53K

£53K/yr · 64K searches

Price range

Bad£3.07–£8.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cedarwood essential oil is a £53K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cedarwood essential oil market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £48K–£60K; units × avg price
Conversion rate: 13.7%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 7.7%
Avg brand age: 69 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

nikura32%
Handcraft Blends21%
MAYJAM13%
MUNUSNA8%
AVD ORGANICS5%
HIQILI5%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top cedarwood essential oil search terms

cedarwood essential oil37K/yr +18.0%13.4% conv.
cedar oil14K/yr +37.5%8.4% conv.
cedarwood oil8K/yr +57.1%9.6% conv.
cedar wood essential oil4K/yr -9.4%12.7% conv.

All search terms

Top cedarwood essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nikura Cedarwood (Himalayan) Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Repelling Moths Insects Focus | Vegan & UK Made

nikura£4.914.5★42,940 rev

Handcraft Blends Cedarwood Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper

Handcraft Blends£8.264.4★1,675 rev

MAYJAM Cedarwood Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making

MAYJAM£3.464.3★15,267 rev

Cedarwood Essential Oil MUNUSNA Pure and Natural Cedarwood Oils for Spray Home Diffuser Skin Aromatherapy Candle and Soap Making

MUNUSNA£7.254.4★2,633 rev

AVD Organics Cedarwood Essential Oil 30 ml- for Skin and Focus - Woody and Earthy Aroma for Clarity - Diffuser Fragrance Oil Soaps Candles -1 fl. Oz

AVD ORGANICS£7.234.4★3,947 rev

Newest

by launch date

Mystery of Nature Cedarwood Essential Oil 30ml 100% Pure Natural Undiluted Aromatherapy Massage Hair Care Skin & Neil Care - Relaxing Therapeutic Grade for Diffusers and Spa Use

Mystery Of Nature£7.322 rev

3mo ago

Cedarwood Essential Oil MUNUSNA Pure and Natural Cedarwood Oils for Spray Home Diffuser Skin Aromatherapy Candle and Soap Making

MUNUSNA£7.252,633 rev

1y ago

Handcraft Blends Cedarwood Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper

Handcraft Blends£8.261,675 rev

1y ago

HIQILI Cedarwood Essential Oil for Diffuser Spray & DIY

HIQILI£8.57581 rev

2y ago

Essican Purelife Cedarwood Essential Oils 10ml - 100% Pure & Natural Cedar Essential Oil for Skin & Hair Growth - Calming Oil for Diffuser Humidifier Relaxation & Moth Prevention in Glass Bottle

Essican Purelife£4.2425 rev

3y ago

What buyers say about cedarwood essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell40%

“Good aroma”

Quality-Overall21%

“Good quality”

Value For Money12%

“Well worth the price”

Pest/Insect Control4%

“Natural flea repellent that works”

Advertised Vs Actual Product4%

“does what its supposed to as an essential oil”

Freshness3%

“good for cedar coat hanger rings freshen up”

Size-Overall3%

“Nice big bottle with a long and short dropper”

Eco Friendliness1%

“So much more effective that environmentally damaging pesticides”

Ease Of Use1%

“Very useful”

Durability1%

“and Long-Lasting”

What buyers complain about

Smell77%

“No scent at all”

Leak-Proof5%

“leaking bottle”

Oily/Greasy5%

“Oils”

Natural Resource Wastage2%

“waste of money”

Functionality-Overall2%

“Not very effective”

Advertised Vs Actual Product2%

“It came across a bit different from what I expected”

Dilute/Watery2%

“100 ML CEDARWOOD DILUTED WITH SOMETHING”

Top return reasons

Smell85%

Leak-Proof2%

Advertised Vs Actual Product2%

Product Condition2%

Quality-Overall2%

Compatibility-Overall2%

Oily/Greasy1%

Texture/Consistency-Overall1%

Dilute/Watery1%

Common questions

Is cedarwood essential oil profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (46/100).
How competitive is the cedarwood essential oil niche?: 12 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in cedarwood essential oil?: Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.4%.
When does demand for cedarwood essential oil peak?: Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the cedarwood essential oil niche?: Listings span £3.07–£8.57; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 6,023 reviews — the moat a new listing must climb.