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Cedarwood Essential Oil

Fail

Prices span $3.07–$8.57, mostly outside the sweet spot, so Cedarwood Essential Oil is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£53K/yr64K searches / yr
90-day growth
+24.3%search demand this quarter
Competition
73%top-5 click share · 12 brands · 24 sellers

Flapen Score

Cedarwood Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Cedarwood Essential Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cedarwood Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cedarwood Essential Oil 64K times last year and spent an estimated £53K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
13.7%
Market size, estimated
£53Ka year
Peak month
August1.9× the quietest month
Top search term
cedarwood essential oil37K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £3.07 to £8.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.04 that is £3K to £5K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£3.07–£8.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #31 within Alternative Medicine. It carries 6,023 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#31in Alternative Medicine
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,023per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Cedarwood Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • nikura32%
  • Handcraft Blends21%
  • MAYJAM13%
  • MUNUSNA8%
  • AVD ORGANICS5%
  • HIQILI5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Cedarwood Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Cedarwood Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cedarwood essential oil37K/yr
  • cedar oil14K/yr
  • cedarwood oil8K/yr
  • cedar wood essential oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Cedarwood Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell77%−0.41

No scent at all

just smells really cheap

Smells seriously weak smells of gasoline

Leak-Proof5%

leaking bottle

returned as it was leaking

Oily/Greasy5%+0.28

Oils

Natural Resource Wastage2%−0.01

waste of money

Functionality-Overall2%

Not very effective

Love

Smell40%−0.41

Good aroma

Such a nice earthy scent

Lovely subtle smell

Quality-Overall21%+2.20

Good quality

Exquisite

It looks like they take pride in the product

Value For Money12%+1.18

Well worth the price

Great value

Good price

Pest/Insect Control4%+0.42

Natural flea repellent that works

Super effective and natural product to drive all moth away for good

Advertised Vs Actual Product4%−0.01

does what its supposed to as an essential oil

Exactly as expected

Just what I wanted

Return

0.4% Return rate 2% Fixable by listing

Smell85%█▅█▇▇▇

No scent at all

just smells really cheap

Smells seriously weak smells of gasoline

Leak-Proof2%▁▁▁▁▁█

leaking bottle

returned as it was leaking

Advertised Vs Actual Product2%▁▁▁█▁▁

It came across a bit different from what I expected

Product Condition2%▁█▁▁▁▁
Quality-Overall2%▁█▁▁▁▁

FAQ

Common Cedarwood Essential Oil questions

Answered from the same tracked data.