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Cbd Oil

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -25.4% this quarter, so Cbd Oil is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£692K/yr513K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
64%top-5 click share · 13 brands · 80 sellers

Flapen Score

Cbd Oil against its category

The dotted line is the Health & Personal Care average. Past it, Cbd Oil is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cbd Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cbd Oil 513K times last year and spent an estimated £692K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £692K a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
7.8%
Market size, estimated
£692Ka year
Peak month
January1.9× the quietest month
Top search term
cbd oil404K searches a year

02 · Price

A sale here is worth £17.24.

Listings sell for £17.24 on average, from £7.64 to £33.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £17.24 that is £22K to £26K a year per listing.

Average price
£17.24inside the $15 to $100 sweet spot
Price range
£7.64–£33.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£22K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #132 within Over-the-Counter Medication. It carries 617 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#132in Over-the-Counter Medication
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
617per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cbd Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£69K£104K£138K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

80

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • CBDFX37%
  • BeYou14%
  • TRIP12%
  • TRIP CBD11%
  • AZTEC CBD7%
  • Nootro Labs4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Cbd Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Cbd Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cbd oil404K/yr
  • cbd drops22K/yr
  • high strength cbd7K/yr
  • cbd high strength6K/yr
  • full spectrum cbd6K/yr
  • full spectrum cbd oil6K/yr
  • high strength cbd oil4K/yr
  • cbd oil high strength4K/yr
  • strong cbd4K/yr
  • cbd oil for sleep4K/yr

Reviews and returns

What reviews say buyers love and hate about Cbd Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.33

Not effective

Didn't work

Does absolutely nothing

Taste-Overall13%−0.17

Taste is horrible

Doesnt really taste of anything

Doesn't taste much

Sleep Quality11%+1.13

No help with sleep

Struggled with sleep

literally found it hard to get to sleep

Value For Money8%−0.01

Expensive

Waste of money does absolutely nothing

Waste of money

Quality-Overall4%+0.79

Garbage

Poor quality

not the good kind

Love

Sleep Quality21%+1.13

Helps me sleep

Good sleep

my sleep has definitely improved

Quality-Overall13%+0.79

Decent item

Excellent product

High quality dropper

Taste-Overall11%−0.17

A very calming pleasant taste

no nasty taste

Nice taste

Stress/Anxiety9%+0.96

helps with anxiety

Effective anxiety relief

Helps anxiety

Value For Money8%−0.01

Excellent value for money

Good value for money

Fair price

Return

0.1% Return rate 0% Fixable by listing

Value For Money13%▁▁█▁▁▁

Expensive

Waste of money does absolutely nothing

Waste of money

Strength13%▁▁▁▁▁█

Not strong enough

The strength is not that great

was not strong enough

Smell13%█▁▁▁▁▁
Leak-Proof13%▁▁▁▁█▁

Its arrived often with a loose lid in which some oil has leaked out

Please, fix the spray applicator though, the past few I've had have started leaking down the sides of the bottle

Arrived with oil that had leaked everywhere in packaging

Ingredients-Overall13%▁█▁▁▁▁

FAQ

Common Cbd Oil questions

Answered from the same tracked data.