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Cbd Cream

Cbd Cream shows low returns (0.3%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 62Growth 21Conversion 95Competition 19Returns 99Price range 69Avg price 78Brand share 11Review moat 23Quality gap 57
This niche Category average

Is Cbd Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cbd Cream is a £549K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.

Cbd Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.2% over the last 90 days and 12.0% of searches end in a purchase.

£549K

revenue / yr

Units sold / yr30K
Search volume / yr-8.2%285K
Conversion rate12.0%
Avg price£16.05

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 28
Top-5 product click share77%
Open market5%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews6,929

Top Cbd Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£55K£110K£165K£220K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • 5KIND CLINICAL SKINCARE75%
  • The Hemp Source10%
  • CBDFX5%
  • AEVIRO4%
  • RELUXIA2%
  • Zipvit2%
  • Open — no brand owns it (2 brands, 3%)

Cbd Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume285KCVR12.0%Products14Brands8Top 5 Brands95%OOS Rate1.4%Rating4.4★Reviews6,929Avg BSR#165
7K5KSpike '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top Cbd Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hemp cream60K/yr
  • hemp cream for pain relief64K/yr
  • cbd cream46K/yr
  • cannabidiol cream19K/yr
  • 5kind extra strong hemp cream19K/yr
  • extra strong hemp cream15K/yr
  • 5 kind extra strong hemp cream11K/yr
  • cbd gel6K/yr
  • cannabis cream for pain relief high strength5K/yr
  • 5kind5K/yr

What reviews say buyers love and hate about Cbd Cream

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall16%

Reasonable Product

Joint Pain16%

Knee pain relief

Smell11%

Very good, strong smell

Efficiency10%

works well

Advertised Vs Actual Product5%

AS DESCRIBED

What buyers complain about

62% of reviews
Functionality-Overall14%

Never worked for me

Smell13%

it has a veryyyyyyyyyyyyyyy strong smell

Value For Money10%

Expensive

Pain Relief-Overall8%

her knees are very painful

Joint Pain5%

Personally this product did nothing for my arthritis or joint pain

Cbd Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
23%
2Leak-Proof
11%
3Advertised Vs Actual Product
10%
4Ingredients-Overall
7%
5Value For Money
6%

Common Cbd Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cbd Cream 50/100 on Amazon United Kingdom — Worth a look. The niche generates £549K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.
Cbd Cream buyers on Amazon United Kingdom complain most about Functionality-Overall, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.