Is cbd cream profitable to sell on Amazon United Kingdom?

The niche generates £549K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the cbd cream niche?

8 brands and 28 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in cbd cream?

Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.3%.

What does it cost to enter the cbd cream niche?

Listings span £8.30–£29.64; the average listing price is £16.05 (sweet spot $15–$100). The average incumbent carries 6,929 reviews — the moat a new listing must climb.

cbd cream

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.05

avg listing price — sweet spot $15–$100

Price range

Good£8.30–£29.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£549K

£549K/yr · 285K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,929.36

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cbd cream is a £549K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

cbd cream market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £401K–£482K; units × avg price
Conversion rate: 12.0%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.4%
Avg brand age: 44 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5KIND CLINICAL SKINCARE75%
The Hemp Source10%
CBDFX5%
AEVIRO4%
RELUXIA2%
Zipvit2%
Open — no brand owns it (2 brands, 3%)

Demand

Weekly Amazon search volume, last 50 weeks — -8.2% search growth over the last 90 days.

Open Trend

Top cbd cream search terms

hemp cream60K/yr +19.1%7.5% conv.
hemp cream for pain relief64K/yr -20.6%10.2% conv.
cbd cream46K/yr -5.8%4.4% conv.
cannabidiol cream19K/yr +0.5%1.8% conv.
5kind extra strong hemp cream19K/yr -29.9%11.8% conv.
extra strong hemp cream15K/yr -15.7%11.7% conv.
5 kind extra strong hemp cream11K/yr -1.9%11.1% conv.
cbd gel6K/yr -10.9%4.2% conv.
cannabis cream for pain relief high strength5K/yr +6.2%4.8% conv.
5kind5K/yr -2.3%7.5% conv.

All search terms

Top cbd cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5kind Extra Strong Hemp Cream 100ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts

5KIND CLINICAL SKINCARE£11.614.5★5,417 rev

5kind Extra Strong Hemp Cream 200ml - High Strength Hemp Oil and Arnica Cream - for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Rich in Natural Extracts

5KIND CLINICAL SKINCARE£16.584.5★5,417 rev

5kind Hemp Active Gel 100ml - High Strength Formula - Natural Hemp Massage Gel for Back Muscles Feet Knees Neck & Shoulders - Muscle Rub Rich in Natural Extracts

5KIND CLINICAL SKINCARE£8.304.3★38,094 rev

Extra Strong Hemp Cream 250ml | Ideal for Back Knees Feet Hands & Joints

The Hemp Source£17.264.4★383 rev

5kind Extra Strong Hemp Cream 500ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts

5KIND CLINICAL SKINCARE£29.644.5★5,417 rev

Newest

by launch date

Hemp Cream Extra Strong with Magnesium 300 ml | Arnica Turmeric Caffeine Ginger Root Menthol Rosemary & Eucalyptus Oils | Soothing Massage Cream for Muscles Joints Back Neck Shoulders Legs

RELUXIA£22.8414 rev

1mo ago

AEVIRO Hemp Cream Extra Strong 300ml - Patent Pending Dual Sensation - Massage Muscles Joints Back Knees Hips Feet Elbows Hand Neck Shoulders - Fast Absorbing | Non-Greasy | Botanical Scent

AEVIRO£20.7118 rev

2mo ago

5kind Extra Strong Hemp Cream 200ml - High Strength Hemp Oil and Arnica Cream - for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Rich in Natural Extracts

5KIND CLINICAL SKINCARE£16.585,417 rev

2y ago

The Body Shop Hemp Hand Protector (1x 100ml) Heavy-Duty Hand Cream for Ultra-Dry Skin 96H Intense Moisture With Hemp Seed Oil Non-Greasy Formula Hand Balm to Repair Dry Skin

The Body Shop£13.201,808 rev

2y ago

Extra Strong Hemp Cream 250ml | Ideal for Back Knees Feet Hands & Joints

The Hemp Source£17.26383 rev

3y ago

What buyers say about cbd cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Reasonable Product”

Joint Pain16%

“Knee pain relief”

Smell11%

“Very good, strong smell”

Efficiency10%

“works well”

Advertised Vs Actual Product5%

“AS DESCRIBED”

Muscle Pain Relief4%

“Helps with pain and muscle stiffness”

Ease Of Use3%

“Ease of use”

Value For Money3%

“Good for the money”

Absorbency3%

“absorbs well”

Soft Feel3%

“as they instantly feel so smooth”

What buyers complain about

Functionality-Overall14%

“Never worked for me”

Smell13%

“it has a veryyyyyyyyyyyyyyy strong smell”

Value For Money10%

“Expensive”

Pain Relief-Overall8%

“her knees are very painful”

Joint Pain5%

“Personally this product did nothing for my arthritis or joint pain”

Symptom Reduction3%

“Been using it 2 weeks now no improvement yet”

Muscle Pain Relief3%

“I thought it would ease muscle pain but it doesnt”

Strength2%

“Didn't seem very strong to us”

Durability2%

“is not lasting”

Size-Overall2%

“Its a large tub”

Top return reasons

Functionality-Overall23%

Leak-Proof11%

Advertised Vs Actual Product10%

Ingredients-Overall7%

Value For Money6%

Joint Pain6%

Smell5%

Quality-Overall5%

Oily/Greasy4%

Size-Overall3%

Common questions

Is cbd cream profitable to sell on Amazon United Kingdom?: The niche generates £549K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the cbd cream niche?: 8 brands and 28 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in cbd cream?: Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.3%.
What does it cost to enter the cbd cream niche?: Listings span £8.30–£29.64; the average listing price is £16.05 (sweet spot $15–$100). The average incumbent carries 6,929 reviews — the moat a new listing must climb.