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Cbd

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -23.3% this quarter, so Cbd is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 2,035 Health & Personal Care niches · +15 vs the category median of 48
Market size
£1.2M/yr1.0M searches / yr
90-day growth
-23.3%search demand this quarter
Competition
56%top-5 click share · 13 brands · 114 sellers

Flapen Score

Cbd against its category

The dotted line is the Health & Personal Care average. Past it, Cbd is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cbd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cbd 1.0M times last year and spent an estimated £1.2M. The top 5 brands take 79% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
7.3%
Market size, estimated
£1.2Ma year
Peak month
January1.5× the quietest month
Top search term
cbd529K searches a year

02 · Price

A sale here is worth £15.88.

Listings sell for £15.88 on average, from £7.61 to £33.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £15.88 that is £32K to £40K a year per listing.

Average price
£15.88inside the $15 to $100 sweet spot
Price range
£7.61–£33.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£32K–£40K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #209 within Over-the-Counter Medication. It carries 647 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#209in Over-the-Counter Medication
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
647per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cbd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£47K£94K£141K£187K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

114

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

16%

  • CBDFX33%
  • TRIP CBD16%
  • BeYou13%
  • TRIP12%
  • AZTEC CBD6%
  • SOOL5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Cbd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cbd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cbd529K/yr
  • cbd oil404K/yr
  • cbd drops22K/yr
  • high strength cbd7K/yr
  • cbd high strength6K/yr
  • full spectrum cbd6K/yr
  • high strength cbd oil4K/yr
  • cbd oil high strength4K/yr
  • strong cbd4K/yr
  • cbd oil for sleep4K/yr

Reviews and returns

What reviews say buyers love and hate about Cbd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.21

Extremely unpleasant taste

Taste is horrible

Stale taste

Functionality-Overall15%−0.29

Not effective

Didn't work

Does absolutely nothing

Sleep Quality10%+1.62

No help with sleep

literally found it hard to get to sleep

not helped with sleep

Value For Money8%−0.01

WASTE OF MONEY

and price is too high

a little pricey

Dosage4%−0.04

£10 for 30 capsules is getting close to ridiculous

Dose not work

Considering the dosage is supposed to be half a dropper this made it impossible to use

Love

Sleep Quality19%+1.62

my sleep has definitely improved

Good sleep

Helps me sleep

Taste-Overall18%−0.21

Lovely taste

These gummies have lovely natural flavour

no nasty taste

Quality-Overall9%+0.54

Decent item

However it has good reviews

Excellent product

Stress/Anxiety8%+0.83

Helps with my anxiety

Effective anxiety relief

helps with my anxiety

Value For Money8%−0.01

Best value

Good value for money

Fair price

Return

0.1% Return rate 0% Fixable by listing

Ingredients-Overall25%▁█▁▁▁▁
Side Effects25%█▁▁▁▁▁

Serious side effects

No positive or negative effect

The effect is unnoticeable in a drug induced way

Value For Money25%▁▁█▁▁▁

WASTE OF MONEY

and price is too high

a little pricey

Smell25%█▁▁▁▁▁

FAQ

Common Cbd questions

Answered from the same tracked data.