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Cbd

Cbd shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look
Market size 81Growth 13Conversion 76Competition 49Returns 100Price range 72Avg price 77Brand share 44Review moat 71Quality gap 85
This niche Category average

Is Cbd profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cbd is a £1.2M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 63/100.

Cbd: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.3% over the last 90 days and 7.3% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr80K
Search volume / yr-23.3%1.0M
Conversion rate7.3%
Avg price£15.88

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 114
Top-5 product click share56%
Open market21%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement0%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews647

Top Cbd products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£47K£94K£141K£187K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

114

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

16%

  • CBDFX33%
  • TRIP CBD16%
  • BeYou13%
  • TRIP12%
  • AZTEC CBD6%
  • SOOL5%
  • Open — no brand owns it (7 brands, 16%)

Cbd demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR7.3%Products26Brands13Top 5 Brands79%OOS Rate4.5%Rating4.2★Reviews647Avg BSR#209
30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Cbd search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cbd529K/yr
  • cbd oil404K/yr
  • cbd drops22K/yr
  • high strength cbd7K/yr
  • cbd high strength6K/yr
  • full spectrum cbd6K/yr
  • high strength cbd oil4K/yr
  • cbd oil high strength4K/yr
  • strong cbd4K/yr
  • cbd oil for sleep4K/yr

What reviews say buyers love and hate about Cbd

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Sleep Quality19%

my sleep has definitely improved

Taste-Overall18%

Lovely taste

Quality-Overall9%

Decent item

Stress/Anxiety8%

Helps with my anxiety

Value For Money8%

Best value

What buyers complain about

68% of reviews
Taste-Overall17%

Extremely unpleasant taste

Functionality-Overall15%

Not effective

Sleep Quality10%

No help with sleep

Value For Money8%

WASTE OF MONEY

Dosage4%

£10 for 30 capsules is getting close to ridiculous

Cbd return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ingredients-Overall
25%
2Side Effects
25%
3Value For Money
25%
4Smell
25%

Common Cbd questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cbd 63/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -23.3% over the last 90 days.
Search demand for Cbd on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.