cbd
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.2M£1.2M/yr · 1.0M searches
Avg price
Great£15.88avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£7.61–£33.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good647.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cbd is a £1.2M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
cbd market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £953K–£1.3M
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 4.5%
- Avg brand age
- 41 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
114
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
16%
- CBDFX33%
- TRIP CBD16%
- BeYou13%
- TRIP12%
- AZTEC CBD6%
- SOOL5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cbd search terms
- cbd529K/yr
- cbd oil404K/yr
- cbd drops22K/yr
- high strength cbd7K/yr
- cbd high strength6K/yr
- full spectrum cbd6K/yr
- high strength cbd oil4K/yr
- cbd oil high strength4K/yr
- strong cbd4K/yr
- cbd oil for sleep4K/yr
Top cbd products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Zesty Orange Flavoured CBD Drops Blended with MCT Oil No THC 30ml
CBDFX£11.194.2★493 rev
TRIP CBD Oil 3000mg (High Strength) Dream Drops Vegan 100% Natural Flavoured CBD Oil Blended with MCT Coconut Oil - 30ML
TRIP£12.944.2★562 rev
CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Very Berry Flavoured CBD Drops Blended with MCT Oil No THC 30ml
CBDFX£11.374.1★1,947 rev
BeYou CBD Oil - 4800mg CBD Drops & Spray - High Strength CBD with MCT Oil - Lab Tested No THC - Berry Flavour - 30ml - Soothes Stress Anxiety Sleep Aches & Pains
BeYou£22.084.3★361 rev
TRIP CBD Oil 1000mg (High Strength) Orange Blossom Vegan 100% Natural Flavoured CBD Oil Blended with MCT Coconut Oil (Pack of 1)
TRIP CBD£7.644.2★699 rev
Newest
by launch date
3000mg CBD Oil High Strength CBD Oil for Anxiety Stress and Sleep Support Pleasant Tasting Drops with MCT for Daily Wellness (Berry)
Nootro Labs£15.6564 rev
Haze CBD 6000mg CBD Oil 30ml High Strength CBD Oil - Premium CBD Oral Drops 100% Natural Flavour Broad Spectrum CBD with MCT Oil THC Free Wellness & Daily Balance Support (Citrus)
Haze CBD£21.6519 rev
Swiss Peak CBD Gummy Bears (100 Gummies). 3200mg Total High Strength CBD Edibles. Vegan THC-Free Great Taste. Best Value
Swiss Peak£24.84311 rev
PEACE Ultra High Strength CBD Oil 6000Mg 30ml | Strongest C.B.D Drops Made in UK | Cannabis Oil for Pain Relief | Powerful CBD Drops | CBD Very Strong Concentration | No THC 30ML
Voyager£29.0773 rev
Swiss Peak 6000mg CBD Oil (Max Strength) Premium Quality Hemp Extract 30ml Bottle Natural Flavour Third-Party Tested Swiss Formulated | UK-Made Non-GMO THC-Free
Swiss Peak£33.78231 rev
Trending
90-day click momentum
CBDFX 2000mg CBD Spray High Strength Flavoured CBD Oil Zesty Orange Vegan Non-GMO Blended with MCT Oil Improved Purity No THC 30 ml (40 Days)
CBDFX£11.684.2★
CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Zesty Orange Flavoured CBD Drops Blended with MCT Oil No THC 30ml
CBDFX£11.194.2★
CBDfx 2000mg CBD Oil High Strength CBD Oil for Stress Anxiety & Sleep Support Lush Lime Flavoured CBD Drops Blended with MCT Oil No THC 30ml
CBDFX£11.304.1★
Haze CBD 6000mg CBD Oil 30ml High Strength CBD Oil - Premium CBD Oral Drops 100% Natural Flavour Broad Spectrum CBD with MCT Oil THC Free Wellness & Daily Balance Support (Citrus)
Haze CBD£21.653.9★
SOOL CBD Capsules 1500mg 30pcs | 50mg CBD per Capsule | Broad Spectrum CBD High Strength blendeed with Hemp Oil | CBD Oil Capsules | Cannabidiol CBD Oil for Stress & Anxiety Relief for Adults
SOOL£24.024.3★
What buyers say about cbd
What buyers praise and complain about, mined from review topics.What buyers love
“my sleep has definitely improved”
“Lovely taste”
“Decent item”
“Helps with my anxiety”
“Best value”
“It is very calming”
“As advertised”
“Great flavour”
“this is great for aches and pains”
“it does work”
What buyers complain about
“Extremely unpleasant taste”
“Not effective”
“No help with sleep”
“WASTE OF MONEY”
“£10 for 30 capsules is getting close to ridiculous”
“Serious side effects”
“Filled with sugar”
“What a load of rubbish”
“Ive been experiencing pretty bad anxiety recently”
“Shortly after youre hit with this bitter”
Top return reasons
Common questions
- Is cbd profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the cbd niche?
- 13 brands and 114 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in cbd?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.1%.
- When does demand for cbd peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cbd niche?
- Listings span £7.61–£33.78; the average listing price is £15.88 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.