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Castor Oil Pack

Maybe

Returns run at only 0.2% of orders. But the average product has 6,390 reviews to catch up to, so Castor Oil Pack is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£274K/yr383K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
54%top-5 click share · 22 brands · 40 sellers

Flapen Score

Castor Oil Pack against its category

The dotted line is the Health & Personal Care average. Past it, Castor Oil Pack is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Castor Oil Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Castor Oil Pack 383K times last year and spent an estimated £274K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
6.7%
Market size, estimated
£274Ka year
Peak month
January1.6× the quietest month
Top search term
castor oil pack wrap kit164K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £4.65 to £30.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £10.70 that is £8K to £11K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£4.65–£30.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #227 within Alternative Medicine. It carries 6,390 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
20.6%
Average rank
#227in Alternative Medicine
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,390per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Castor Oil Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

40

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

54%

Top 20: 94%

Open market

30%

  • AOOWU33%
  • Handcraft Blends14%
  • RIPETIC7%
  • Teawind6%
  • Fushi6%
  • KiyoVeda5%

Demand

Castor Oil Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Castor Oil Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • castor oil pack wrap kit164K/yr
  • castor oil pack71K/yr
  • caster oil pack wrap kit26K/yr
  • castor oil wrap24K/yr
  • eden labs castor oil pack7K/yr
  • castor oil pack kit15K/yr
  • castor oil packs17K/yr
  • castor oil wrap for tummy10K/yr
  • castor oil pack wrap10K/yr
  • caster oil pack7K/yr

Reviews and returns

What reviews say buyers love and hate about Castor Oil Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness7%

The oil itself feels slightly less thick than the brand I currently use

as the oil was so thick it wasn't coming out

Too thick

Advertised Vs Actual Product7%−0.04

Misleading product

Its very misleading

Misleading description

Smell6%−0.02

Strange smell

Not much of a smell to it, just earthy

it smells musty

Material Quality6%−0.06

Fake, chemical made materials

Pretty cheap thin material compared to others I have seen

feels more like polyester - which is a plastic material - not great when trying to detox

Functionality-Overall6%−0.06

Does not actually do what its supposed to do

Does not work

Unsuccessful. Never worked for what we were told

Love

Quality-Overall35%+2.17

I think this oil is good quality

Best Quality

Seems to be good quality oil

Value For Money8%+0.45

Good value for money

Good value

As described and good value for money

Advertised Vs Actual Product5%−0.04

Does what is supposed to do

exactly like on the picture

As described

Ease Of Use5%+0.27

spreads easily enough

Easy to use

It is great for many uses

Comfort-Overall4%+0.22

Very comfortable yo use

comfortable to wear

They are comfortable and secure well

Return

0.2% Return rate 31% Fixable by listing

Size-Overall17%█▆▆▂▄▅
Material Quality17%▁▂▄█▆▄

Fake, chemical made materials

Pretty cheap thin material compared to others I have seen

feels more like polyester - which is a plastic material - not great when trying to detox

Vegan/Organic11%▃█▄▂▂▂

The material is NOT organic cotton

no way of distinguishing if its organic

Not organic cotton Description incorrect

Quality-Overall10%█▁▄▃▄▂

Cheap quality

Poor quality

Very poor quality

Advertised Vs Actual Product9%▅█▂▅▁▂

Misleading product

Its very misleading

Misleading description

FAQ

Common Castor Oil Pack questions

Answered from the same tracked data.