How competitive is the Casein Protein Powder niche on Amazon United Kingdom?

12 brands and 59 sellers compete in Casein Protein Powder on Amazon United Kingdom. The top 5 Casein Protein Powder products take 37% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Casein Protein Powder?

Casein Protein Powder buyers on Amazon United Kingdom complain most about Taste-Overall, Nutritional Content, Flavor, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Casein Protein Powder niche?

Casein Protein Powder sells for £26.64 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.58–£56.89. The average incumbent carries 1,600 reviews — the moat a new listing must climb.

Casein Protein Powder

Casein Protein Powder shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Casein Protein Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Casein Protein Powder is a £206K/yr Amazon United Kingdom market (301K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.

Casein Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.7% over the last 90 days and 2.6% of searches end in a purchase.

£206K

revenue / yr

Units sold / yr15K

Search volume / yr-16.7%301K

Conversion rate2.6%

Avg price£26.64

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers12 · 59

Top-5 product click share37%

Open market5%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 40 products

Top Casein Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PBN - Premium Body Nutrition Micellar Casein Chocolate 1kg Pouch

Price: £12.67
Rating: 4.2/5
Reviews: 1,117
Age: 6y ago

Optimum Nutrition Gold Standard Casein Slow Digesting Protein Powder with Zinc Magnesium and Naturally Occurring Glutamine and Amino Acids Cookies & Cream 28 Servings 0.92 kg Packaging May Vary

Price: £31.69
Rating: 4.5/5
Reviews: 473
Age: 11y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings) (Vanilla Cream)

Price: £20.28
Rating: 4.4/5
Reviews: 66
Age: 3y ago

PBN - Premium Body Nutrition Micellar Casein 2kg Strawberry

Price: £25.15
Rating: 4.1/5
Reviews: 269
Age: 6y ago

PBN - Premium Body Nutrition Micellar Casein 2kg Vanilla

Price: £23.08
Rating: 4.3/5
Reviews: 694
Age: 6y ago

Newest

by launch date

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (1.8kg - 60 Servings) (Chocolate Cream)

Price: £38.35
Rating: 4.3/5
Reviews: 58
Age: 1y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings) (Vanilla Cream)

Price: £20.28
Rating: 4.4/5
Reviews: 66
Age: 3y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings) (Chocolate Cream)

Price: £21.33
Rating: 4.3/5
Reviews: 58
Age: 3y ago

Bulk Micellar Casein Protein Powder Vanilla 500g

Price: £12.48
Rating: 4.2/5
Reviews: 390
Age: 4y ago

PBN - Premium Body Nutrition Micellar Casein Chocolate 1kg Pouch

Price: £12.67
Rating: 4.2/5
Reviews: 1,117
Age: 6y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

Premium Body Nutrition46%
Optimum Nutrition18%
Applied Nutrition15%
Bulk14%
BULK POWDERS2%
Dymatize1%
Open — no brand owns it (6 brands, 4%)

Casein Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume301KCVR2.6%Products40Brands12Top 5 Brands95%OOS Rate20.4%Rating4.3★Reviews1,600Avg BSR#118

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.7×

Top Casein Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

casein protein powder72K/yr -5.3%4.6% conv.
pbn protein powder81K/yr -30.8%2.6% conv.
casein protein25K/yr -6.7%2.9% conv.
casein26K/yr -16.4%4.4% conv.
pbn whey protein23K/yr -24.0%1.9% conv.
pbn13K/yr -24.7%2.2% conv.
casein powder8K/yr +13.2%3.9% conv.
pbn protein6K/yr +8.3%2.0% conv.
micellar casein6K/yr +32.4%3.8% conv.
pbn whey protein powder4K/yr +22.1%2.6% conv.

What reviews say buyers love and hate about Casein Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Taste-Overall19%

“ABSOLUTELY DELICIOUS”

Nutritional Content18%

“Excellent protein powders”

Quality-Overall10%

“Excellent product”

Value For Money10%

“Good value for money”

Flavor8%

“Love the vanilla flavour”

What buyers complain about

57% of reviews

Taste-Overall22%

“not as tasty”

Nutritional Content8%

“Nutritional information incorrect”

Flavor7%

“Absolutely disgusting, banana flavour”

Texture/Consistency-Overall7%

“Unpleasant Texture”

Sweetness3%

“Sugar 0”

Common Casein Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Casein Protein Powder 54/100 on Amazon United Kingdom — Worth a look. The niche generates £206K/yr across 40 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -16.7% over the last 90 days.