Casein Protein Powder

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months

301K

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

2.6%

Market size, estimated

£206Ka year

Peak month

March2.7× the quietest month

Top search term

casein protein powder72K searches a year

Listings sell for £26.64 on average, from £9.58 to £56.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £26.64 that is £3K to £7K a year per listing.

Average price

£26.64inside the $15 to $100 sweet spot

Price range

£9.58–£56.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£3K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

43% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #118 within Diet & Nutrition. It carries 1,600 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

90%

Out of stock, average day

20.4%

Average rank

#118in Diet & Nutrition

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,600per listing

Listings tracked

40

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months