Casein Protein Powder
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Casein Protein Powder is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £206K/yr301K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 37%top-5 click share · 12 brands · 59 sellers
Flapen Score
Casein Protein Powder against its category
The dotted line is the Health & Personal Care average. Past it, Casein Protein Powder is stronger. Inside it, weaker.
Market
The Casein Protein Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Casein Protein Powder 301K times last year and spent an estimated £206K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £206Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- casein protein powder72K searches a year
02 · Price
A sale here is worth £26.64.
Listings sell for £26.64 on average, from £9.58 to £56.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £26.64 that is £3K to £7K a year per listing.
- Average price
- £26.64inside the $15 to $100 sweet spot
- Price range
- £9.58–£56.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #118 within Diet & Nutrition. It carries 1,600 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 90%
- Out of stock, average day
- 20.4%
- Average rank
- #118in Diet & Nutrition
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,600per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Casein Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PBN - Premium Body Nutrition Micellar Casein Chocolate 1kg Pouch
- Price
- £12.67
- Rating
- 4.2/5
- Reviews
- 1,117
- Age
- 6y ago

Optimum Nutrition Gold Standard Casein Slow Digesting Protein Powder with Zinc Magnesium and Naturally Occurring Glutamine and Amino Acids Cookies & Cream 28 Servings 0.92 kg Packaging May Vary
- Price
- £31.69
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 11y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings) (Vanilla Cream)
- Price
- £20.28
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 3y ago

PBN - Premium Body Nutrition Micellar Casein 2kg Strawberry
- Price
- £25.15
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 6y ago

PBN - Premium Body Nutrition Micellar Casein 2kg Vanilla
- Price
- £23.08
- Rating
- 4.3/5
- Reviews
- 694
- Age
- 6y ago
Trending
90-day click momentum
PBN - Premium Body Nutrition Micellar Casein Vanilla 1kg Pouch
- Price
- £13.60
- Rating
- 4.4/5
- Reviews
- 820
- Age
- 6y ago

PBN - Premium Body Nutrition Whey Protein Powder 2.27kg Cookies & Cream
- Price
- £29.74
- Rating
- 4.4/5
- Reviews
- 869
- Age
- 6y ago

PBN - Premium Body Nutrition - Whey-Isolate Protein Powder 1kg Cookies & Cream - 33 Servings
- Price
- £22.71
- Rating
- 4.2/5
- Reviews
- 338
- Age
- 6y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (1.8kg - 60 Servings) (Chocolate Cream)
- Price
- £38.35
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

PBN - Premium Body Nutrition Micellar Casein Chocolate 1kg Pouch
- Price
- £12.67
- Rating
- 4.2/5
- Reviews
- 1,117
- Age
- 6y ago
Newest
by launch date
Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (1.8kg - 60 Servings) (Chocolate Cream)
- Price
- £38.35
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings) (Vanilla Cream)
- Price
- £20.28
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 3y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings) (Chocolate Cream)
- Price
- £21.33
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 3y ago

Bulk Micellar Casein Protein Powder Vanilla 500g
- Price
- £12.48
- Rating
- 4.2/5
- Reviews
- 390
- Age
- 4y ago

PBN - Premium Body Nutrition Micellar Casein Chocolate 1kg Pouch
- Price
- £12.67
- Rating
- 4.2/5
- Reviews
- 1,117
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
59
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
37%
Top 20: 83%
Open market
4%
- Premium Body Nutrition46%
- Optimum Nutrition18%
- Applied Nutrition15%
- Bulk14%
- BULK POWDERS2%
- Dymatize1%
- Open — no brand owns it (6 brands, 4%)
Demand
Casein Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.7×
Search terms
Top Casein Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- casein protein powder72K/yr
- pbn protein powder81K/yr
- casein protein25K/yr
- casein26K/yr
- pbn whey protein23K/yr
- pbn13K/yr
- casein powder8K/yr
- pbn protein6K/yr
- micellar casein6K/yr
- pbn whey protein powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Casein Protein Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not as tasty
has a weird taste
Horrible taste
Nutritional information incorrect
And considerably less protein
had to comment to say how poor this protein powder is - avoid
Absolutely disgusting, banana flavour
choc flavour not that good
Bad flavour
Unpleasant Texture
Awful texture
a slightly chalky texture
Sugar 0
Too sweet
It tastes so nice before now its unsinkable just sickly sweet
Love
ABSOLUTELY DELICIOUS
it actually tastes refreshing
Great chocolate taste
Excellent protein powders
decent amount of protein
Decent protein
Excellent product
it feels like a well-made, straightforward product
The powder itself is excellent quality
Good value for money
Great Value
Good Deal
Love the vanilla flavour
the flavour is natural
Great flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Casein Protein Powder questions
Answered from the same tracked data.









