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54

cannabis oil

Worth a look

Shows low returns (0.2%), but a small market ($34K/yr) keeps it on the watch list.

Market size 9Growth 11Conversion 61Competition 64Returns 99Price range 72Avg price 78Brand share 82Review moat 42Quality gap 80

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.31

avg listing price — sweet spot $15–$100

Price range

Good£7.64–£33.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,279.85

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Market size

Bad£34K

£34K/yr · 40K searches

According to Flapen's Amazon United Kingdom niche tracking, cannabis oil is a £34K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

cannabis oil market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
£20K–£24K
units × avg price
Conversion rate
5.3%
Avg BSR
#315
Page quality
0%
Prime
92%
Sponsored
50%
Out of stock
11.2%
Avg brand age
48 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

72

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

47%

Top 20: 93%

Open market

40%

  • CBDFX17%
  • Voyager13%
  • BeneHemp10%
  • AZTEC CBD7%
  • BeYou7%
  • 5KIND CLINICAL SKINCARE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
1K750Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top cannabis oil search terms

  • cannabis oil17K/yr
  • thc oil8K/yr
  • cannabis oil for pain relief high strength8K/yr
  • cdb2K/yr
  • hemp oil for pain relief2K/yr
  • hemp oil 100000mg744/yr
  • canabis oil755/yr
  • sativex369/yr
  • cpt oil123/yr
  • full spectrum cannabis oil512/yr
All search terms

Top cannabis oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£1K8%£3K12%£4K16%£5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cannabis oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Joint Pain9%

“Knee pain relief”

Sleep Quality8%

“Helps me sleep”

Efficiency8%

“Works Well”

Value For Money7%

“Good price”

Advertised Vs Actual Product6%

“As advertised”

Taste-Overall6%

“A very calming pleasant taste”

Smell5%

“smells nice”

Stress/Anxiety5%

“Totally helps with anxiety”

Soothing Effect3%

“Very soothing”

What buyers complain about

Functionality-Overall15%

“No results at all”

Taste-Overall9%

“Taste was nasty”

Value For Money6%

“Waste of money”

Smell4%

“it has a veryyyyyyyyyyyyyyy strong smell”

Sleep Quality4%

“I m not a good sleeper”

Joint Pain3%

“I did not find that it helped my knees or joints”

Dosage3%

“How could anything have 100000mg”

Ease Of Use3%

“bottle almost impossible to open”

Pain Relief-Overall3%

“no pain relief”

Symptom Reduction3%

“I didn't notice any improvement”

Top return reasons

Functionality-Overall26%
Advertised Vs Actual Product12%
Ingredients-Overall10%
Joint Pain9%
Smell8%
Leak-Proof4%
Size-Overall4%
Quality-Overall4%
Strength4%
Side Effects3%

Common questions

Is cannabis oil profitable to sell on Amazon United Kingdom?
The niche generates £34K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the cannabis oil niche?
22 brands and 72 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in cannabis oil?
Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.2%.
When does demand for cannabis oil peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cannabis oil niche?
Listings span £7.64–£33.78; the average listing price is £16.31 (sweet spot $15–$100). The average incumbent carries 2,280 reviews — the moat a new listing must climb.