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Canesten Hydrocortisone Cream

Fail

Prices span $3.99–$10.58, mostly outside the sweet spot, so Canesten Hydrocortisone Cream is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£54K/yr122K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
70%top-5 click share · 10 brands · 105 sellers

Flapen Score

Canesten Hydrocortisone Cream against its category

The dotted line is the Health & Personal Care average. Past it, Canesten Hydrocortisone Cream is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canesten Hydrocortisone Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canesten Hydrocortisone Cream 122K times last year and spent an estimated £54K. The top 5 brands take 89% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
5.9%
Market size, estimated
£54Ka year
Top search term
canesten hydrocortisone cream61K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £3.99 to £10.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.49 that is £4K to £6K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£3.99–£10.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #19 within Over-the-Counter Medication. It carries 6,230 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
3.2%
Average rank
#19in Over-the-Counter Medication
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,230per listing
Listings tracked
15

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Canesten Hydrocortisone Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

105

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

8%

  • Canesten68%
  • Generic8%
  • Kopa Haiku5%
  • Terthon4%
  • Vagisil3%
  • ANCIENT CARE CREATING HEALTHIER LIVES3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Canesten Hydrocortisone Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Canesten Hydrocortisone Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • canesten hydrocortisone cream61K/yr
  • canesten hc cream hydrocortisone13K/yr
  • clotrimazole cream 2 percent for men20K/yr
  • canesten hydrocortisone cream clotrimazole and hydrocortisone12K/yr
  • clotrimazole 2%7K/yr
  • canesten cream for men5K/yr
  • clomitrazole4K/yr
  • canesten cream clotrimazole 50g651/yr

Reviews and returns

What reviews say buyers love and hate about Canesten Hydrocortisone Cream

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Canesten Hydrocortisone Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data