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Canesten Hydrocortisone Cream

Fail

Prices span $3.99–$10.58, mostly outside the sweet spot, so Canesten Hydrocortisone Cream is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£54K/yr122K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
70%top-5 click share · 10 brands · 105 sellers

Flapen Score

Canesten Hydrocortisone Cream against its category

The dotted line is the Health & Personal Care average. Past it, Canesten Hydrocortisone Cream is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canesten Hydrocortisone Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canesten Hydrocortisone Cream 122K times last year and spent an estimated £54K. The top 5 brands take 89% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
5.9%
Market size, estimated
£54Ka year
Top search term
canesten hydrocortisone cream61K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £3.99 to £10.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.49 that is £4K to £6K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£3.99–£10.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #19 within Over-the-Counter Medication. It carries 6,230 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
3.2%
Average rank
#19in Over-the-Counter Medication
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,230per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Canesten Hydrocortisone Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

105

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Canesten68%
  • Generic8%
  • Kopa Haiku5%
  • Terthon4%
  • Vagisil3%
  • ANCIENT CARE CREATING HEALTHIER LIVES3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Canesten Hydrocortisone Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Canesten Hydrocortisone Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canesten hydrocortisone cream61K/yr
  • canesten hc cream hydrocortisone13K/yr
  • clotrimazole cream 2 percent for men20K/yr
  • canesten hydrocortisone cream clotrimazole and hydrocortisone12K/yr
  • clotrimazole 2%7K/yr
  • canesten cream for men5K/yr
  • clomitrazole4K/yr
  • canesten cream clotrimazole 50g651/yr

Reviews and returns

What reviews say buyers love and hate about Canesten Hydrocortisone Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies19%+0.37

Allergic reaction

Rashes and Itchy Skin

It was so itchy

Functionality-Overall13%−0.09

Didn't do much good

Not effective

Did not work

Size-Overall6%−0.04

Smaller tube

Very small

the cream is too small

Value For Money6%+0.18

It's expensive

Waste of money

a bit pricey

Ingredients-Overall3%−0.03

The ingredients don't appear to be pharmaceutical

I wish Id bought it before using pharmaceuticals

Seller did not advertised full ingredient list which is misleading

Love

Quality-Overall19%+1.79

Great product - Very effective

Great product as described

Excellent product

Efficiency14%+1.00

Effective

Really effective for me -

Works perfectly

Advertised Vs Actual Product9%

It arrived as described

as advertised

As described

Value For Money9%+0.18

Excellent value for money

Good value for money

Decent price

Allergies8%+0.37

helps irritated skin

There isnt as much irritation

did not cause any irritation for me

Return

0.1% Return rate 0% Fixable by listing

Quality-Overall38%▁▁▁▁█▁
Value For Money25%█▁▁▁▃▁

It's expensive

Waste of money

a bit pricey

Leak-Proof13%▁▁▁▁█▁
Functionality-Overall13%▁█▁▁▁▁

Didn't do much good

Not effective

Did not work

Warmth13%

FAQ

Common Canesten Hydrocortisone Cream questions

Answered from the same tracked data.