Is canesten antifungal cream profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (44/100).

How competitive is the canesten antifungal cream niche?

5 brands and 101 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in canesten antifungal cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for canesten antifungal cream peak?

Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the canesten antifungal cream niche?

Listings span £3.99–£11.92; the average listing price is £7.76 (sweet spot $15–$100). The average incumbent carries 9,138 reviews — the moat a new listing must climb.

canesten antifungal cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.5M

£1.5M/yr · 1.6M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,137.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.76

avg listing price — sweet spot $15–$100

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.99–£11.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, canesten antifungal cream is a £1.5M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

canesten antifungal cream market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: £1.2M–£1.6M; units × avg price
Conversion rate: 12.2%
Avg BSR: #29
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 1.5%
Avg brand age: 55 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Canesten80%
Vagisil11%
Balance Activ5%
Kopa Haiku2%
Tianyue2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top canesten antifungal cream search terms

canesten cream external use495K/yr +6.3%12.2% conv.
canesten235K/yr -13.6%10.9% conv.
thrush cream142K/yr -11.0%9.2% conv.
canesten cream138K/yr -13.9%6.3% conv.
thrush cream for itching women120K/yr -4.8%13.2% conv.
canesten duo cream and oral pill168K/yr -30.6%13.8% conv.
canister cream thrush50K/yr -2.7%16.6% conv.
yeast infection treatment ladies53K/yr -11.6%7.6% conv.
thrush cream for itching men34K/yr +2.1%5.3% conv.
canastine cream anti fungal24K/yr +11.5%11.5% conv.

All search terms

Top canesten antifungal cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Canesten Thrush Combi Internal & External Creams for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment

Canesten£10.584.6★19,092 rev

Canesten Thrush Combi Pessary & External Cream for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment

Canesten£9.604.7★10,694 rev

Canesten Thrush Combi Soft Gel Pessary & External Cream for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment

Canesten£10.294.7★13,043 rev

VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g

Vagisil£4.394.6★15,634 rev

Canesten£4.314.6★24,925 rev

Newest

by launch date

Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g

Kopa Haiku£9.63408 rev

6mo ago

Antibacterial Cream for Private Parts 1pcs Antifungal Cream Can Quickly Relieve itching and Chapped Feeling and Remove Odor and 20 Grams of antipruritic Cream for Men and Women

Tianyue£5.56151 rev

2y ago

Canesten CanesBiotics Oral Capsules with Live Friendly Bacteria Naturally Present in The Vaginal Flora 4 Billion Live Cultures Vitamin B2 Food Supplement 30 Capsules

Canesten£11.92380 rev

2y ago

Balance Activ Thrush Cream Internal & External Use Works Naturally Relieves Symptoms & Prevents Recurrence 5 Applicators (30ml) Pack of 1

Balance Activ£7.271,092 rev

3y ago

VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g

Vagisil£4.3915,634 rev

10y ago

What buyers say about canesten antifungal cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great product as described”

Efficiency14%

“Works perfectly”

Advertised Vs Actual Product11%

“It arrived as described”

Value For Money9%

“Good value for money”

Allergies8%

“the irritation is gone”

Itch Relief6%

“I find it relieves the itching”

Smell6%

“Love the smell”

Ease Of Use3%

“Easy to use”

Skin Health2%

“Feels great on skin”

Ease Of Application2%

“Application”

What buyers complain about

Allergies13%

“Itchy down there”

Functionality-Overall12%

“They werent effective”

Size-Overall8%

“Smaller tube”

Value For Money5%

“Waste of money”

Durability3%

“Gone”

Ingredients-Overall3%

“Contains glucose”

Itch Relief2%

“Eased itching”

Burnt/Roasted/Overbaked2%

“made me burn inside not nice”

Side Effects2%

“When I pushed it onto the applicator, as the instructions suggest, it popped and I lost half the gel”

Quality-Overall2%

“Not a good product”

Top return reasons

Quality-Overall50%

Leak-Proof17%

Warmth17%

Value For Money17%

Common questions

Is canesten antifungal cream profitable to sell on Amazon United Kingdom?: The niche generates £1.5M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (44/100).
How competitive is the canesten antifungal cream niche?: 5 brands and 101 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in canesten antifungal cream?: Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.1%.
When does demand for canesten antifungal cream peak?: Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the canesten antifungal cream niche?: Listings span £3.99–£11.92; the average listing price is £7.76 (sweet spot $15–$100). The average incumbent carries 9,138 reviews — the moat a new listing must climb.