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Canesten Antifungal Cream

Fail

The top 5 brands take 100% of clicks, so Canesten Antifungal Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£1.5M/yr1.6M searches / yr
90-day growth
-7.3%search demand this quarter
Competition
87%top-5 click share · 5 brands · 101 sellers

Flapen Score

Canesten Antifungal Cream against its category

The dotted line is the Health & Personal Care average. Past it, Canesten Antifungal Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canesten Antifungal Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canesten Antifungal Cream 1.6M times last year and spent an estimated £1.5M. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
12.2%
Market size, estimated
£1.5Ma year
Peak month
October1.9× the quietest month
Top search term
canesten cream external use495K searches a year

02 · Price

A sale here is worth £7.76.

Listings sell for £7.76 on average, from £3.99 to £11.92. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £7.76 that is £116K to £155K a year per listing.

Average price
£7.76under the $15 to $100 sweet spot
Price range
£3.99–£11.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£116K–£155K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #29 within Over-the-Counter Medication. It carries 9,138 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#29in Over-the-Counter Medication
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,138per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Canesten Antifungal Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£154K£308K£461K£615K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Canesten80%
  • Vagisil11%
  • Balance Activ5%
  • Kopa Haiku2%
  • Tianyue2%
  • Open — no brand owns it (0%)

Demand

Canesten Antifungal Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Canesten Antifungal Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canesten cream external use495K/yr
  • canesten235K/yr
  • thrush cream142K/yr
  • canesten cream138K/yr
  • thrush cream for itching women120K/yr
  • canesten duo cream and oral pill168K/yr
  • canister cream thrush50K/yr
  • yeast infection treatment ladies53K/yr
  • thrush cream for itching men34K/yr
  • canastine cream anti fungal24K/yr

Reviews and returns

What reviews say buyers love and hate about Canesten Antifungal Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies13%

Itchy down there

I had considerable itching

After a few weeks the rash was all

Functionality-Overall12%−0.06

They werent effective

It doesn't work immediately

Did not work

Size-Overall8%−0.04

Smaller tube

Too small

the cream is too small

Value For Money5%+0.16

Waste of money

Expensive

a bit pricey

Durability3%

Gone

didnt last more than few days

Quickly threw back on and etc

Love

Quality-Overall17%+1.45

Great product as described

Excellent product

reliable quality works quickly

Efficiency14%+0.99

Works perfectly

Effective

Really effective for me -

Advertised Vs Actual Product11%+0.75

It arrived as described

works as i should

As described

Value For Money9%+0.16

Good value for money

Excellent value for money

Good price

Allergies8%

the irritation is gone

did not cause any irritation for me

helps irritated skin

Return

0.1% Return rate 0% Fixable by listing

Quality-Overall50%▁▁▁▁█▁

Not a good product

Absolutely rubbish, total waste of money

Quality product and ended up being cheeper deal than in the shop

Leak-Proof17%▁▁▁▁█▁
Warmth17%
Value For Money17%▁▁▁▁█▁

Waste of money

Expensive

a bit pricey

FAQ

Common Canesten Antifungal Cream questions

Answered from the same tracked data.