Candles Gifts for Women Christmas
FailShoppers spend only $9K a year here, so Candles Gifts for Women Christmas is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £9K/yr33K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 62%top-5 click share · 17 brands · 28 sellers
Flapen Score
Candles Gifts for Women Christmas against its category
The dotted line is the Health & Personal Care average. Past it, Candles Gifts for Women Christmas is stronger. Inside it, weaker.
Market
The Candles Gifts for Women Christmas market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Candles Gifts for Women Christmas 33K times last year and spent an estimated £9K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £9Ka year
- Peak month
- December15.2× the quietest month
- Top search term
- birthday candle gift10K searches a year
02 · Price
A sale here is worth £9.42.
Listings sell for £9.42 on average, from £6.75 to £15.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £9.42 that is £0 to £942 a year per listing.
- Average price
- £9.42under the $15 to $100 sweet spot
- Price range
- £6.75–£15.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£942
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #185 within Alternative Medicine. It carries 220 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 23.8%
- Average rank
- #185in Alternative Medicine
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 220per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Candles Gifts for Women Christmas products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NORVENCE Birthday Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 6mo ago
Boyujk Scented Candles Gift Set for Women: 30th 40th 50th 60th Birthday Gifts for Mum Friend Wife with Blessing Tags (260g)
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 3y ago
Happy Birthday Candle - Lavender Birthday Cake Scent with Sprinkles Cute Birthday Gifts for Women Her Ideas 9 oz Lavender Scented Candle Gifts for Best Friend Mum
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 1y ago
Happy Birthday Candle Lavender Birthday Scent with Sprinkles 3.5Oz Scented Candles Gifts for Women Cute Birthdays Gifts for Mum Best Friend
- Price
- £7.55
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago
Birthday Gifts for Women Friends Bestie Happy Birthday Candle Gift for Friend Friendship Presents for Woman Funny Vanilla Scented Candles for Female Coworker Sister 200g Soy Wax
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 1y ago
Trending
90-day click momentumNORVENCE Birthday Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 6mo ago
JOYIN Vanilla Buttercream Birthday Candle - Scented Happy Birthday Gifts for Women Friends & Mom Premium Soy Wax
- Price
- £8.99
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 5mo ago
PRSTENLY Birthday Gifts for Women Happy Birthday 9oz Scented Candle Gifts
- Price
- £11.36
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 1y ago
CHILLFLAME Birthday Gifts for Women Birthday Candle Gift Set for Her 6 Scented Votive Candles Candles Gifts for Women/Men (6 Color 400g)
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 1y ago
Happy Birthday Candle Lavender Scented Birthday Gifts for Women Birthday Candle Birthday Gifts for Her Friends Mum Sister 3.5oz
- Price
- £6.75
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Newest
by launch dateJOYIN Vanilla Buttercream Birthday Candle - Scented Happy Birthday Gifts for Women Friends & Mom Premium Soy Wax
- Price
- £8.99
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 5mo ago
NORVENCE Birthday Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 6mo ago
Scented Candles Gift Set Soy Wax Candles of Lavender & Jasmine Orange darwood 3 x 4.2oz 90 Hours Burn Time Perfect Candles Gifts for Women Birthdays Christmas Mothers Day Valentines Day
- Price
- £9.12
- Rating
- 4.3/5
- Reviews
- 125
- Age
- 10mo ago
Happy Birthday Candles for Women Mum Friends Scented Candles Gifts for Women Bestie Friend Sweet Rose Pamper Gift for Wife Christmas Presents for Mum Mothers Valentines Day 195g Soy Candle
- Price
- £12.17
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 11mo ago
Happy Birthday Candle Lavender Scented Birthday Gifts for Women Birthday Candle Birthday Gifts for Her Friends Mum Sister 3.5oz
- Price
- £6.75
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
28
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
32%
- NORVENCE20%
- BOYUJK16%
- iTbxzzy11%
- Cumnvulnt9%
- Mrssbea6%
- PRSTENLY6%
Demand
Candles Gifts for Women Christmas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.2×
Search terms
Top Candles Gifts for Women Christmas search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birthday candle gift10K/yr
- candles gifts for women birthday6K/yr
- candle for her2K/yr
- birthday candle for women770/yr
- christmas candles gifts for women12K/yr
- candles gifts for women christmas3K/yr
Reviews and returns
What reviews say buyers love and hate about Candles Gifts for Women Christmas
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really smells like cake
I can't smell a thing
Candles are basic and no aroma
Bit smaller than I expected
Small candles
Candles are quite small
Poorly advertised
The images for this product are not an accurate representation of what you receive
No jars as advertised
Sent not strong enough
Not as strong as others I have gotten
Pity you cant buy refills
Love
Friend gift
Beautiful gift
Lovely birthday gift
Gorgeous smell
Nice variety of fragrances
smell very natural
Good price
Beautiful gift at excellent price
Good value for money
Good quality
Great product
Genuinely surprised by the quality at this price
Decent size
candles were a perfect size
Good size for the money
Return
0.5% Return rate 38% Fixable by listing
Bit smaller than I expected
Small candles
Candles are quite small
Really smells like cake
I can't smell a thing
Candles are basic and no aroma
Poorly advertised
The images for this product are not an accurate representation of what you receive
No jars as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Candles Gifts for Women Christmas questions
Answered from the same tracked data.