Candles Gifts for Women Birthday
FailShoppers spend an estimated $9K a year here, so Candles Gifts for Women Birthday is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £9K/yr33K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 62%top-5 click share · 17 brands · 28 sellers
Flapen Score
Candles Gifts for Women Birthday against its category
The dotted line is the Health & Personal Care average. Past it, Candles Gifts for Women Birthday is stronger. Inside it, weaker.
Market
The Candles Gifts for Women Birthday market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Candles Gifts for Women Birthday 33K times last year and spent an estimated £9K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £9Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- birthday candle gift10K searches a year
02 · Price
A sale here is worth £9.42.
Listings sell for £9.42 on average, from £6.75 to £15.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £9.42 that is £0 to £942 a year per listing.
- Average price
- £9.42under the $15 to $100 sweet spot
- Price range
- £6.75–£15.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£942
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #185 within Alternative Medicine. It carries 220 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 23.8%
- Average rank
- #185in Alternative Medicine
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 220per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Candles Gifts for Women Birthday products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NORVENCE Birthday Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 6mo ago

Boyujk Scented Candles Gift Set for Women: 30th 40th 50th 60th Birthday Gifts for Mum Friend Wife with Blessing Tags (260g)
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 3y ago

Happy Birthday Candle - Lavender Birthday Cake Scent with Sprinkles Cute Birthday Gifts for Women Her Ideas 9 oz Lavender Scented Candle Gifts for Best Friend Mum
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 1y ago

Happy Birthday Candle Lavender Birthday Scent with Sprinkles 3.5Oz Scented Candles Gifts for Women Cute Birthdays Gifts for Mum Best Friend
- Price
- £7.55
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago

Birthday Gifts for Women Friends Bestie Happy Birthday Candle Gift for Friend Friendship Presents for Woman Funny Vanilla Scented Candles for Female Coworker Sister 200g Soy Wax
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 1y ago
Trending
estimated 90-day click momentum
NORVENCE Birthday Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 6mo ago

JOYIN Vanilla Buttercream Birthday Candle - Scented Happy Birthday Gifts for Women Friends & Mom Premium Soy Wax
- Price
- £8.99
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 5mo ago

PRSTENLY Birthday Gifts for Women Happy Birthday 9oz Scented Candle Gifts
- Price
- £11.36
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 1y ago

CHILLFLAME Birthday Gifts for Women Birthday Candle Gift Set for Her 6 Scented Votive Candles Candles Gifts for Women/Men (6 Color 400g)
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 1y ago

Happy Birthday Candle Lavender Scented Birthday Gifts for Women Birthday Candle Birthday Gifts for Her Friends Mum Sister 3.5oz
- Price
- £6.75
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Newest
by launch date
JOYIN Vanilla Buttercream Birthday Candle - Scented Happy Birthday Gifts for Women Friends & Mom Premium Soy Wax
- Price
- £8.99
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 5mo ago

NORVENCE Birthday Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 6mo ago

Scented Candles Gift Set Soy Wax Candles of Lavender & Jasmine Orange darwood 3 x 4.2oz 90 Hours Burn Time Perfect Candles Gifts for Women Birthdays Christmas Mothers Day Valentines Day
- Price
- £9.12
- Rating
- 4.3/5
- Reviews
- 125
- Age
- 10mo ago

Happy Birthday Candles for Women Mum Friends Scented Candles Gifts for Women Bestie Friend Sweet Rose Pamper Gift for Wife Christmas Presents for Mum Mothers Valentines Day 195g Soy Candle
- Price
- £12.17
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 11mo ago

Happy Birthday Candle Lavender Scented Birthday Gifts for Women Birthday Candle Birthday Gifts for Her Friends Mum Sister 3.5oz
- Price
- £6.75
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
28
Est. top-5 brand share
62%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
32%
- NORVENCE20%
- BOYUJK16%
- iTbxzzy11%
- Cumnvulnt9%
- Mrssbea6%
- PRSTENLY6%
Demand
Candles Gifts for Women Birthday search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Candles Gifts for Women Birthday search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- birthday candle gift10K/yr
- candles gifts for women birthday6K/yr
- candle for her2K/yr
- birthday candle for women770/yr
- christmas candles gifts for women12K/yr
- candles gifts for women christmas3K/yr
Reviews and returns
What reviews say buyers love and hate about Candles Gifts for Women Birthday
We read the reviews and the return reasons for every product selling here.
“Really smells like cake”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Candles Gifts for Women Birthday questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









