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Candles for Men

Fail

Demand is soft, at -36.8% this quarter, so Candles for Men is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£49K/yr99K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
51%top-5 click share · 18 brands · 21 sellers

Flapen Score

Candles for Men against its category

The dotted line is the Health & Personal Care average. Past it, Candles for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candles for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candles for Men 99K times last year and spent an estimated £49K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
4.0%
Market size, estimated
£49Ka year
Peak month
December8.5× the quietest month
Top search term
candles for men34K searches a year

02 · Price

A sale here is worth £12.51.

Listings sell for £12.51 on average, from £6.01 to £24.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.51 that is £1K to £3K a year per listing.

Average price
£12.51under the $15 to $100 sweet spot
Price range
£6.01–£24.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #148 within Alternative Medicine. It carries 1,176 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
31.9%
Average rank
#148in Alternative Medicine
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,176per listing
Listings tracked
25

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Candles for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

21

Est. top-5 brand share

57%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 95%

Open market

34%

  • Waxcanpy14%
  • Yinuo Candle13%
  • TRINIDa10%
  • CHILLFLAME10%
  • NORVENCE10%
  • Enwhisco9%

Demand

Candles for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Candles for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candles for men34K/yr
  • mens candle19K/yr
  • candle for men14K/yr
  • scented candles for men12K/yr
  • mens candles9K/yr
  • candle men5K/yr
  • man candle4K/yr
  • men candle3K/yr

Reviews and returns

What reviews say buyers love and hate about Candles for Men

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.5%of orders come back
“No oud smell”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Candles for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data