Is candles for men profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (49/100).

How competitive is the candles for men niche?

18 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in candles for men?

Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 0.5%.

When does demand for candles for men peak?

Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the candles for men niche?

Listings span £6.01–£24.58; the average listing price is £12.51 (sweet spot $15–$100). The average incumbent carries 1,176 reviews — the moat a new listing must climb.

candles for men

Skip it

Soft demand (-36.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,175.52

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.51

avg listing price — sweet spot $15–$100

Price range

Good£6.01–£24.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£49K

£49K/yr · 99K searches

Growth

Bad-36.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, candles for men is a £49K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

candles for men market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £50K–£63K; units × avg price
Conversion rate: 4.0%
Avg BSR: #148
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 31.9%
Avg brand age: 34 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

34%

Waxcanpy14%
Yinuo Candle13%
TRINIDa10%
CHILLFLAME10%
NORVENCE10%
Enwhisco9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top candles for men search terms

candles for men34K/yr -30.3%3.3% conv.
mens candle19K/yr -37.7%3.8% conv.
candle for men14K/yr -34.8%3.0% conv.
scented candles for men12K/yr -44.4%5.2% conv.
mens candles9K/yr -40.0%3.3% conv.
candle men5K/yr -39.0%3.0% conv.
man candle4K/yr -33.4%3.6% conv.
men candle3K/yr -52.6%4.5% conv.

All search terms

Top candles for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Waxcanpy Scented Candles for Men Soy Candle Gift Set Soy Candle Gifts for Men & Women 2 Pack Aromatherapy Candle Gift Set for Relaxing Stress Relief & Home Decor

Waxcanpy£9.554.3★160 rev

Scented Candles for Men Scented Candles Set Soy Candles for Home Him 4 Pack Mens Gifts for Men Scents of Leather/Oak/Lavender Wood/Smoky Vanilla

Yinuo Candle£15.434.7★5,782 rev

CHILLFLAME Candles for Men Candles Gifts for Women Scented Candles Gift Set for Him 3 Scented Votive Candles Birthday Gifts for Men (Black 200g)

CHILLFLAME£7.914.4★582 rev

Gifts for Men Him 6 Pack 3.5 Oz Scented Candles Set 150 Hours Long Burning Soy Wax Candles Jar Aromatherapy Gifts for Him Birthday Fathers Day Boyfriend Husband

YINUO LIGHT£15.184.4★2,905 rev

NORVENCE Candles Gifts for Men Scented Candle Gift Set Premium Soy Candles for Men Relaxing Candle Gifts for Birthday (Black 200G)

NORVENCE£9.544.6★69 rev

Newest

by launch date

Scented Candles for Men 4 Pack Mens Candle Set 27oz Soy Wax 200 Hour Burn Time Relaxation Gifts for Men Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Gift Set

Enwhisco£20.8514 rev

5mo ago

4-Pack Scented Candles for Men | Teakwood & Mahogany Magnolia & Sandalwood Rum & Oak Amber & Patchouli | Soy Wax Blend | Ideal for Fathers Day Birthday Gift for Him

EasyBreez£14.5430 rev

6mo ago

NORVENCE Candles Gifts for Men Scented Candle Gift Set Premium Soy Candles for Men Relaxing Candle Gifts for Birthday (Black 200G)

NORVENCE£9.5469 rev

6mo ago

Scented Candles for Men 6 Packs Soy Wax Candle Gifts Set for Men & Women Long Lasting Candles for Home Scented Mens Candles Gifts for Fathers Day Birthday Valentine Christmas Anniversary

YUEONEWIN£12.325 rev

7mo ago

MILIVIXAY Candle for Men Sandalwood & Oud Scented Classic 9oz Jar Single Wick Candle Soy Wax Candles for Consistent Burn Over 50 Hours of Burn Time Ideal for Creating Relaxing & Holiday Gifting.

MILIVIXAY£7.7340 rev

10mo ago

What buyers say about candles for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Great smell”

Gifting Purpose13%

“Awesome gift”

Brightness/Shine/Glow8%

“Candles look fantastic”

Value For Money5%

“great price”

Quality-Overall4%

“Good quality”

Design-Overall4%

“really cool design to look at”

Size-Overall2%

“fits perfectly with the decor”

Durability1%

“durable”

Comfort-Overall1%

“as well as there being something rather comforting about it”

Advertised Vs Actual Product1%

“As expected”

What buyers complain about

Smell43%

“No oud smell”

Strength6%

“could be stronger”

Value For Money5%

“feels more expensive than it was”

Gifting Purpose5%

“Gift box looks far less fancy than the listing suggests”

Size-Overall3%

“They are small”

Defective Material/Parts3%

“one of the candles came shattered and broken”

Ease Of Use2%

“Cannot use all”

Durability1%

“don't last”

Wood Quality1%

“Only downside was I think it should have had a wood wick”

Quality-Overall1%

“Its a bit cheap”

Top return reasons

Smell57%

Flammable17%

Advertised Vs Actual Product10%

Size-Overall7%