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Candles for Men

Fail

Demand is soft, at -36.8% this quarter, so Candles for Men is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£49K/yr99K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
51%top-5 click share · 18 brands · 21 sellers

Flapen Score

Candles for Men against its category

The dotted line is the Health & Personal Care average. Past it, Candles for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candles for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candles for Men 99K times last year and spent an estimated £49K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
4.0%
Market size, estimated
£49Ka year
Peak month
December8.5× the quietest month
Top search term
candles for men34K searches a year

02 · Price

A sale here is worth £12.51.

Listings sell for £12.51 on average, from £6.01 to £24.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.51 that is £1K to £3K a year per listing.

Average price
£12.51under the $15 to $100 sweet spot
Price range
£6.01–£24.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #148 within Alternative Medicine. It carries 1,176 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
31.9%
Average rank
#148in Alternative Medicine
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,176per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Candles for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

21

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

34%

  • Waxcanpy14%
  • Yinuo Candle13%
  • TRINIDa10%
  • CHILLFLAME10%
  • NORVENCE10%
  • Enwhisco9%

Demand

Candles for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Candles for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candles for men34K/yr
  • mens candle19K/yr
  • candle for men14K/yr
  • scented candles for men12K/yr
  • mens candles9K/yr
  • candle men5K/yr
  • man candle4K/yr
  • men candle3K/yr

Reviews and returns

What reviews say buyers love and hate about Candles for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell43%−0.19

No oud smell

Smell not as good

Doesn't smell at all

Strength6%−0.01

could be stronger

It's not very strong, it's subtle

not strong enough

Value For Money5%−0.02

feels more expensive than it was

Overpriced, rubbish

Waste of money

Gifting Purpose5%+0.79

Gift box looks far less fancy than the listing suggests

they were for a gift

So it makes it tricky as a gift

Size-Overall3%+0.30

They are small

The candles themselves are fairly small

Its slightly smaller than expected

Love

Smell48%−0.19

Great smell

The scent is fresh

Smells lush

Gifting Purpose13%+0.79

Awesome gift

Perfect Gift for Any Occasion

Perfect for a nice gift

Brightness/Shine/Glow8%+1.62

Candles look fantastic

Great candles

Great candles

Value For Money5%−0.02

great price

these are definitely worth the money

Value for money

Quality-Overall4%+0.72

Good quality

You can tell its a good quality candle

The jar is high-quality

Return

0.5% Return rate 17% Fixable by listing

Smell57%▆█▅▁▇▁

No oud smell

Smell not as good

Doesn't smell at all

Flammable17%▁▁▁█▁▁
Advertised Vs Actual Product10%▁▁▁█▆▁
Size-Overall7%█▁█▁▁▁

They are small

The candles themselves are fairly small

Its slightly smaller than expected

Gifting Purpose5%▁▁▁█▁▁

Gift box looks far less fancy than the listing suggests

they were for a gift

So it makes it tricky as a gift

FAQ

Common Candles for Men questions

Answered from the same tracked data.