Candles for Men
FailDemand is soft, at -36.8% this quarter, so Candles for Men is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £49K/yr99K searches / yr
- 90-day growth
- -36.8%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 21 sellers
Flapen Score
Candles for Men against its category
The dotted line is the Health & Personal Care average. Past it, Candles for Men is stronger. Inside it, weaker.
Market
The Candles for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Candles for Men 99K times last year and spent an estimated £49K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -36.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £49Ka year
- Peak month
- December8.5× the quietest month
- Top search term
- candles for men34K searches a year
02 · Price
A sale here is worth £12.51.
Listings sell for £12.51 on average, from £6.01 to £24.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.51 that is £1K to £3K a year per listing.
- Average price
- £12.51under the $15 to $100 sweet spot
- Price range
- £6.01–£24.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #148 within Alternative Medicine. It carries 1,176 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 31.9%
- Average rank
- #148in Alternative Medicine
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,176per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Candles for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Waxcanpy Scented Candles for Men Soy Candle Gift Set Soy Candle Gifts for Men & Women 2 Pack Aromatherapy Candle Gift Set for Relaxing Stress Relief & Home Decor
- Price
- £9.55
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 1y ago

Scented Candles for Men Scented Candles Set Soy Candles for Home Him 4 Pack Mens Gifts for Men Scents of Leather/Oak/Lavender Wood/Smoky Vanilla
- Price
- £15.43
- Rating
- 4.7/5
- Reviews
- 5,782
- Age
- 2y ago

CHILLFLAME Candles for Men Candles Gifts for Women Scented Candles Gift Set for Him 3 Scented Votive Candles Birthday Gifts for Men (Black 200g)
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 1y ago

Gifts for Men Him 6 Pack 3.5 Oz Scented Candles Set 150 Hours Long Burning Soy Wax Candles Jar Aromatherapy Gifts for Him Birthday Fathers Day Boyfriend Husband
- Price
- £15.18
- Rating
- 4.4/5
- Reviews
- 2,905
- Age
- 1y ago

NORVENCE Candles Gifts for Men Scented Candle Gift Set Premium Soy Candles for Men Relaxing Candle Gifts for Birthday (Black 200G)
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6mo ago
Trending
90-day click momentum
Scented Candles for Men 4 Pack Mens Candle Set 27oz Soy Wax 200 Hour Burn Time Relaxation Gifts for Men Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Gift Set
- Price
- £20.85
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 5mo ago

TRINIDa Sleep Scented Candle Gift Set Aromatherapy Candles for Men Luxury Black Candles Birthday Gifts for Men to Relieve Stress & Promote Sleep
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 2y ago

MILIVIXAY Candle for Men Sandalwood & Oud Scented Classic 9oz Jar Single Wick Candle Soy Wax Candles for Consistent Burn Over 50 Hours of Burn Time Ideal for Creating Relaxing & Holiday Gifting.
- Price
- £7.73
- Rating
- 3.1/5
- Reviews
- 40
- Age
- 10mo ago

Lavender & Woods Candle 7 oz Scented Candle for Men Soy Candles for Home Scented Masculine Jar Candle for Him 50 Hours Burning Time Mens Candle Gift for Boyfriend Father Birthday Present Giving
- Price
- £6.51
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 11mo ago

4-Pack Scented Candles for Men | Teakwood & Mahogany Magnolia & Sandalwood Rum & Oak Amber & Patchouli | Soy Wax Blend | Ideal for Fathers Day Birthday Gift for Him
- Price
- £14.54
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 6mo ago
Newest
by launch date
Scented Candles for Men 4 Pack Mens Candle Set 27oz Soy Wax 200 Hour Burn Time Relaxation Gifts for Men Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Gift Set
- Price
- £20.85
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 5mo ago

4-Pack Scented Candles for Men | Teakwood & Mahogany Magnolia & Sandalwood Rum & Oak Amber & Patchouli | Soy Wax Blend | Ideal for Fathers Day Birthday Gift for Him
- Price
- £14.54
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 6mo ago

NORVENCE Candles Gifts for Men Scented Candle Gift Set Premium Soy Candles for Men Relaxing Candle Gifts for Birthday (Black 200G)
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6mo ago

Scented Candles for Men 6 Packs Soy Wax Candle Gifts Set for Men & Women Long Lasting Candles for Home Scented Mens Candles Gifts for Fathers Day Birthday Valentine Christmas Anniversary
- Price
- £12.32
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

MILIVIXAY Candle for Men Sandalwood & Oud Scented Classic 9oz Jar Single Wick Candle Soy Wax Candles for Consistent Burn Over 50 Hours of Burn Time Ideal for Creating Relaxing & Holiday Gifting.
- Price
- £7.73
- Rating
- 3.1/5
- Reviews
- 40
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
21
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
34%
- Waxcanpy14%
- Yinuo Candle13%
- TRINIDa10%
- CHILLFLAME10%
- NORVENCE10%
- Enwhisco9%
Demand
Candles for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Candles for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- candles for men34K/yr
- mens candle19K/yr
- candle for men14K/yr
- scented candles for men12K/yr
- mens candles9K/yr
- candle men5K/yr
- man candle4K/yr
- men candle3K/yr
Reviews and returns
What reviews say buyers love and hate about Candles for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No oud smell
Smell not as good
Doesn't smell at all
could be stronger
It's not very strong, it's subtle
not strong enough
feels more expensive than it was
Overpriced, rubbish
Waste of money
Gift box looks far less fancy than the listing suggests
they were for a gift
So it makes it tricky as a gift
They are small
The candles themselves are fairly small
Its slightly smaller than expected
Love
Great smell
The scent is fresh
Smells lush
Awesome gift
Perfect Gift for Any Occasion
Perfect for a nice gift
Candles look fantastic
Great candles
Great candles
great price
these are definitely worth the money
Value for money
Good quality
You can tell its a good quality candle
The jar is high-quality
Return
0.5% Return rate 17% Fixable by listing
No oud smell
Smell not as good
Doesn't smell at all
They are small
The candles themselves are fairly small
Its slightly smaller than expected
Gift box looks far less fancy than the listing suggests
they were for a gift
So it makes it tricky as a gift
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Candles for Men questions
Answered from the same tracked data.









