Candles
Candles shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Candles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Candles is a £2.6M/yr Amazon United Kingdom market (7.5M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Candles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -34.8% over the last 90 days and 3.7% of searches end in a purchase.
£2.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 38% of demand, so 62% of the market is open.
62%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 37 products
Top Candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
TTRWIN Scented Candle Gift Set 4 Pack Natural Soy Candle Gifts for Women
- Price
- £9.43
- Rating
- 4.3/5
- Reviews
- 524
- Age
- 3y ago
CHILLFLAME Candle Set Scented Candle Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women/Men (Pink+Purple+White 200g)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 1y ago
3 Pack Scented Candles-Lavender & Thyme Vanilla Cake Jasmine & Musk & Sandalwood Travel Tin Candle Set 2.2oz Each 8-10h Burn Time Soy Wax Cotton Wick
- Price
- £5.77
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 8mo ago
IDEALHOUSE Scented Candles Gift Set Soy Wax Candles of Vanilla Honey Fresh Rose and Lavender Perfect Candles Gifts Set for Women Birthdays Weddings Christmas Yoga Bath
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 1,712
- Age
- 5y ago
Trending
90-day click momentumYankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
3 Pack Scented Candles-Lavender & Thyme Vanilla Cake Jasmine & Musk & Sandalwood Travel Tin Candle Set 2.2oz Each 8-10h Burn Time Soy Wax Cotton Wick
- Price
- £5.77
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 8mo ago
Wick & Windsor | Scented Candle Gift Set | Secret Garden Collection | 3 Luxury Soy Wax Candles | Wooden Wick | 3×100g | Peony Wisteria & White Lily | Gift for Women - Mothers Day Birthday
- Price
- £15.01
- Rating
- 4.4/5
- Reviews
- 458
- Age
- 2y ago
Scented Candles Gift Sets for Women Soy Wax Aromatherapy Candles for Relaxation Stress Relief Spa Yoga 4 Pack Gift Set Ideal Birthday Mothers Day Mom Wife
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago
Candles Gifts Set for Women 4 Pack Aromatherapy Birthday Candle for Home Scented 3.5 Oz Natural Soy Wax Glas Jar Candles for Friend Christmas Mother Thanksgiving Day Present
- Price
- £8.70
- Rating
- 4.4/5
- Reviews
- 1,947
- Age
- 6y ago
Newest
by launch dateYankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
3 Pack Scented Candles-Lavender & Thyme Vanilla Cake Jasmine & Musk & Sandalwood Travel Tin Candle Set 2.2oz Each 8-10h Burn Time Soy Wax Cotton Wick
- Price
- £5.77
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 8mo ago
Arcasire Mint & Jasmine Scented Candle Luxury Candles for Women 8oz Soy Wax Candle 50 Hours Burn Time Ideal Candle Gift for Women and Men Birthdays Christmas Weddings Bath (Mint & Jasmine)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 8mo ago
Scented Candles Gift Set Soy Wax Candles of Lavender & Jasmine Orange darwood 3 x 4.2oz 90 Hours Burn Time Perfect Candles Gifts for Women Birthdays Christmas Mothers Day Valentines Day
- Price
- £9.12
- Rating
- 4.3/5
- Reviews
- 125
- Age
- 10mo ago
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
91
Top-5 brand share
38%
Top 20: 88%
Top-5 click share
37%
Top 20: 82%
Open market
57%
- Yankee Candle14%
- Woodwick7%
- TTRWIN6%
- CHILLFLAME6%
- EasyBreez5%
- IDEALHOUSE5%
Candles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Top Candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- candles2.8M/yr
- candle1.6M/yr
- candles gifts for women1.0M/yr
- scented candles721K/yr
- scented candle149K/yr
- candle set171K/yr
- candle gift set197K/yr
- large candle119K/yr
- candle gift78K/yr
- scented candles gifts for women114K/yr
What reviews say buyers love and hate about Candles
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“natural smell”
“Birthday gift”
“Excellent value”
“The quality feels consistent across the pack”
“give off a nice warm glow”
What buyers complain about
76% of reviews“the smell of smoke spread everywhere”
“Wick too small”
“Not good quality”
“just looks very cheap for the price”
“Broke within a month”
Candles return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Candles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
