Candles

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

-34.8%

Conversion, latest week

3.7%

Market size, estimated

£2.6Ma year

Peak month

December7.2× the quietest month

Top search term

candles2.8M searches a year

Listings sell for £9.23 on average, from £2.15 to £16.47. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 3,000 to 4,000 of them. At £9.23 that is £28K to £37K a year per listing.

Average price

£9.23under the $15 to $100 sweet spot

Price range

£2.15–£16.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

3,000–4,000

Revenue per listing a year

£28K–£37K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #102 within Alternative Medicine. It carries 1,452 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

10.5%

Average rank

#102in Alternative Medicine

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,452per listing

Listings tracked

37

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months