Candle and Diffuser Gift Set
FailShoppers spend only $16K a year here, so Candle and Diffuser Gift Set is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £16K/yr51K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 47%top-5 click share · 18 brands · 43 sellers
Flapen Score
Candle and Diffuser Gift Set against its category
The dotted line is the Health & Personal Care average. Past it, Candle and Diffuser Gift Set is stronger. Inside it, weaker.
Market
The Candle and Diffuser Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Candle and Diffuser Gift Set 51K times last year and spent an estimated £16K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £16Ka year
- Peak month
- December10.7× the quietest month
- Top search term
- candle and diffuser gift set26K searches a year
02 · Price
A sale here is worth £14.54.
Listings sell for £14.54 on average, from £3.29 to £29.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.54 that is £0 to £1K a year per listing.
- Average price
- £14.54under the $15 to $100 sweet spot
- Price range
- £3.29–£29.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #329 within Alternative Medicine. It carries 748 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 72%
- Out of stock, average day
- 22.9%
- Average rank
- #329in Alternative Medicine
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Candle and Diffuser Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
New Amber Linen Scented Candle and Diffuser Set on Decorative Wooden Footed Tray A Sophisticated Home Fragrance Gift Set Ideal for Living Rooms Bedrooms & Entryways A12
- Price
- £19.01
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago
French Connection Pastel Collection Scented Reed Diffuser & Candle Gift Set | Luxury Home Fragrance | (Set-100ML & 141G Sea Salt & Coconut)
- Price
- £14.70
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Marrakech Myrrh & Tonka Candle & Reed Diffuser Gift Set Warm Exotic Home Fragrance Luxury Aromatherapy Candle Gift Set for Relaxation Thoughtful Birthday & Housewarming Gift for Women & Men
- Price
- £16.85
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3y ago
Amalfi Coast Lemon Candle & Reed Diffuser Gift Set Home Fragrance
- Price
- £18.96
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 3y ago
COCORRÍNA Reed Diffuser Set 200ml Clean Linen Scented Diffuser with Sticks Home Fragrance for Bedroom Bathroom Living Room Home & Office Decor
- Price
- £15.53
- Rating
- 4.4/5
- Reviews
- 816
- Age
- 3y ago
Trending
90-day click momentum
KRIIVMOH Reed Diffuser Sets 200ml White Jasmine Diffuser with 8 Sticks Home Fragrance for Bedroom Bathroom Home & Office Decor
- Price
- £10.15
- Rating
- 3.7/5
- Reviews
- 32
- Age
- 9mo ago
Valentte Luxury Scented Reed Diffuser & Room Mist Gift Set Essential Oil Aroma for Home Long Lasting Fragrance Made in the UK (White Neroli & Lemon 100ml & 30ml) Gift for Her
- Price
- £19.44
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 3y ago
Nicola Spring Sandalwood & Jasmine Scented Candle & Reed Diffuser Set - 350g Soy Wax Candle 38 Hour Burning Time Large Relaxing Fragrance Gift Set Aromatherapy 200ml Fragrant Diffuser
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 4y ago
Lesser & Pavey Madelaine by Hearts Design Home Is My Happy Place Candle & Reed Diffuser Gift Set Cashmere & Silk For Home Fragrance | Air Freshener Aromatherapy Diffuser For Stress Relief
- Price
- £14.62
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago
COCORRÍNA Reed Diffuser - 3 Pack/ 90ml with 24 Sticks Reed Diffuser for for House Bedroom Office Decor & Gifts Set (Cashmere Vanilla/Sandalwood Rose/Clean Linen)
- Price
- £22.57
- Rating
- 4.4/5
- Reviews
- 271
- Age
- 2y ago
Newest
by launch dateKRIIVMOH Reed Diffuser Sets 200ml White Jasmine Diffuser with 8 Sticks Home Fragrance for Bedroom Bathroom Home & Office Decor
- Price
- £10.15
- Rating
- 3.7/5
- Reviews
- 32
- Age
- 9mo ago
New Amber Linen Scented Candle and Diffuser Set on Decorative Wooden Footed Tray A Sophisticated Home Fragrance Gift Set Ideal for Living Rooms Bedrooms & Entryways A12
- Price
- £19.01
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago
Me to You Tatty Teddy Reed Diffuser Peony & Freesia Fragrance- Signature Collection Light Pastel Color
- Price
- £6.48
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 1y ago
French Connection Pastel Collection Scented Reed Diffuser & Candle Gift Set | Luxury Home Fragrance | (Set-100ML & 141G Sea Salt & Coconut)
- Price
- £14.70
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
French Connection Scented Reed Diffuser Gift Set - 3 X 50ml Candle Giftset for Women Long-Lasting Fragrance Oil Diffuser Lavender Peony Truffle -Aromatherapy for Bathroom Kitchen & Living Room
- Price
- £14.76
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
43
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
24%
- French Connection19%
- Generic18%
- Invigorate Scents17%
- COCORRÍNA9%
- Valentte7%
- Lesser & Pavey5%
Demand
Candle and Diffuser Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.7×
Search terms
Top Candle and Diffuser Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- candle and diffuser gift set26K/yr
- reed diffuser gift set15K/yr
- home fragrance gift set7K/yr
- reed diffuser gift sets for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Candle and Diffuser Gift Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Can't smell it
Very faint smell
Very chemically smell
too expensive
the set looks far more expensive than it is
feels more expensive than it is
For a luxury reed diffuser I think it's absolutely rubbish
Diffuser did not come with any sticks
Just stuck to the diffuser sticks
Difficult to open
The stopper is difficult to remove
this took a lot of effort
I understand its a cheap product
Not good quality
Cheap looking
Love
Beautiful smell
Beautiful fragrance
Long lasting smell
Perfect gift
looks very gift worthy
Birthday present
Best diffuser set Ive purchased
The diffuser also performs well
Absolutely lovely diffuser
Good value for money
Good price
Well worth it
high quality which most Soy wax candles are
It is immaculate
Good quality
Return
0.3% Return rate 19% Fixable by listing
Can't smell it
Very faint smell
Very chemically smell
The candle to be honest was smaller than I thought it would be
Tiny
Because the containers are small
For a luxury reed diffuser I think it's absolutely rubbish
Diffuser did not come with any sticks
Just stuck to the diffuser sticks
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Candle and Diffuser Gift Set questions
Answered from the same tracked data.