Calprofen
FailThe top 5 brands take 98% of clicks, so Calprofen is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £1.1M/yr940K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 69 sellers
Flapen Score
Calprofen against its category
The dotted line is the Health & Personal Care average. Past it, Calprofen is stronger. Inside it, weaker.
Market
The Calprofen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calprofen 940K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
21.5% of searches ended in a purchase last week.
Shoppers searched for this 940K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 940K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 21.5%
- Market size, estimated
- £1.1Ma year
- Peak month
- February2.7× the quietest month
- Top search term
- imodium instants203K searches a year
02 · Price
A sale here is worth £5.36.
Listings sell for £5.36 on average, from £1.56 to £22.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £5.36 that is £67K to £80K a year per listing.
- Average price
- £5.36under the $15 to $100 sweet spot
- Price range
- £1.56–£22.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £67K–£80K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Over-the-Counter Medication. It carries 3,164 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Over-the-Counter Medication
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,164per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Calprofen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nurofen For Children 3M-9Y Kids Ibuprofen Strawberry 100 ml Baby Teething Pain Relief Cold Flu Fast Acting Up To 8 Hours Fever Reducer Child Medicine
- Price
- £2.34
- Rating
- 4.8/5
- Reviews
- 5,686
- Age
- 17y ago
Imodium Instants (1 x 6 Tablets) Loperamide Dissolving Tablets for On-The-Go Diarrhoea Relief Treats Short-Term and IBS Diarrhoea Helps Restore Your Natural Rhythm for Adults and Children Aged 12+
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 3,783
- Age
- 17y ago
Nurofen Express Ibuprofen Liquid Capsules 200mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 6,742
- Age
- 17y ago
Nurofen Express Sodium Ibuprofen Caplets 256mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 3,650
- Age
- 14y ago
Nurofen Ibuprofen 200mg Tablets 16 Caplets for Headache Migraine Back Pain Cold & Flu Relief 8-Hour Painkiller Over-The-Counter Medication
- Price
- £1.56
- Rating
- 4.7/5
- Reviews
- 3,927
- Age
- 18y ago
Trending
90-day click momentum
Amazon Basics Slam Medicine Balls for Exercise 4kg
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago
Imodium Instants (1 x 6 Tablets) Loperamide Dissolving Tablets for On-The-Go Diarrhoea Relief Treats Short-Term and IBS Diarrhoea Helps Restore Your Natural Rhythm for Adults and Children Aged 12+
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 3,783
- Age
- 17y ago
36 Diarrhoea Relief Instants 2mg Orodispersible Tablets (6 Packs) - Melts in The Mouth
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 11mo ago
Nurofen Express Sodium Ibuprofen Caplets 256mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 3,650
- Age
- 14y ago
Imodium Dual Action Diarrhoea Relief (6 Tablets) Helps Restore Gut to Natural Rhythm with Loperamide Hydrochloride & Simeticone Diarrhoea Tablets for Cramping Bloating and Wind
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 4y ago
Newest
by launch date36 Diarrhoea Relief Instants 2mg Orodispersible Tablets (6 Packs) - Melts in The Mouth
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 11mo ago
Amazon Basics Slam Medicine Balls for Exercise 4kg
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago
Imodium Dual Action Diarrhoea Relief (6 Tablets) Helps Restore Gut to Natural Rhythm with Loperamide Hydrochloride & Simeticone Diarrhoea Tablets for Cramping Bloating and Wind
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 4y ago
Nuromol Dual Action Ibuprofen Paracetamol Tablets 16 Count - Strong Painkillers for Joint Period Back Pain & Fever Relief
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 3,987
- Age
- 4y ago
Nurofen Ibuprofen 10% Gel 40g - Maximum Strength Pain Relief For Achilles Tendonitis Muscles Back - Anti-Inflammatory Treatment For Bones And Joint Discomfort
- Price
- £5.52
- Rating
- 4.5/5
- Reviews
- 5,270
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
69
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
1%
- Nurofen59%
- Imodium29%
- BECKYS CHOICE4%
- CALPROFEN4%
- Amazon Basics2%
- Galpharm1%
- Open — no brand owns it (1 brand, 1%)
Demand
Calprofen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Calprofen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- imodium instants203K/yr
- nurofen181K/yr
- nurofen for children92K/yr
- medication & remedies96K/yr
- medicine45K/yr
- ibuprofen kids31K/yr
- nurofen express38K/yr
- nurofen tablets for adults21K/yr
- over-the-counter medication13K/yr
- imodium instants 36 pack23K/yr
Reviews and returns
What reviews say buyers love and hate about Calprofen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit pricey
incredibly expensive
Too expensive
Did not give satisfactory pain relief
Didn't relieve my pain
doesnt seem to be as effective for pain relief
no use
Tablets hard to remove from packaging
not accesible
I hate taking tablets
it is not my normal practice to take pills only if necessary
after several doses over the last two days i am still scared. not stiff
The tablets themselves are small
The tablets are quite large
The tablets are quite big
Love
Fair Price
Good value for money
Decent price
As advertised
Does the job perfectly
As described
Just as good as the branded one's
Reliable Brand
Brilliant quality
Effective
Work perfect
Works quickly
Ease of Use
are easy to take
really handy
Return
0.0% Return rate 57% Fixable by listing
The tablets themselves are small
The tablets are quite large
The tablets are quite big
no use
Tablets hard to remove from packaging
not accesible
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calprofen questions
Answered from the same tracked data.