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Calprofen

Fail

The top 5 brands take 98% of clicks, so Calprofen is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£1.1M/yr940K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
61%top-5 click share · 7 brands · 69 sellers

Flapen Score

Calprofen against its category

The dotted line is the Health & Personal Care average. Past it, Calprofen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calprofen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calprofen 940K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 21.5% of those searches ended in a purchase.

Shoppers searched for this 940K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
940K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
21.5%
Market size, estimated
£1.1Ma year
Peak month
February2.7× the quietest month
Top search term
imodium instants203K searches a year

02 · Price

A sale here is worth £5.36.

Listings sell for £5.36 on average, from £1.56 to £22.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £5.36 that is £67K to £80K a year per listing.

Average price
£5.36under the $15 to $100 sweet spot
Price range
£1.56–£22.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
£67K–£80K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Over-the-Counter Medication. It carries 3,164 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#6in Over-the-Counter Medication
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,164per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Calprofen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£108K£216K£325K£433K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

69

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

1%

  • Nurofen59%
  • Imodium29%
  • BECKYS CHOICE4%
  • CALPROFEN4%
  • Amazon Basics2%
  • Galpharm1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Calprofen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Calprofen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • imodium instants203K/yr
  • nurofen181K/yr
  • nurofen for children92K/yr
  • medication & remedies96K/yr
  • medicine45K/yr
  • ibuprofen kids31K/yr
  • nurofen express38K/yr
  • nurofen tablets for adults21K/yr
  • over-the-counter medication13K/yr
  • imodium instants 36 pack23K/yr

Reviews and returns

What reviews say buyers love and hate about Calprofen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bit pricey”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Calprofen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data