Calprofen
brand-locked demand (top 5 brands take 98% of clicks) — Calprofen doesn't clear our bar today.
Flapen Score
Is Calprofen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Calprofen is a £1.1M/yr Amazon United Kingdom market (940K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Skip it — 48/100.
Calprofen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.3% over the last 90 days and 21.5% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 19 products
Top Calprofen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nurofen For Children 3M-9Y Kids Ibuprofen Strawberry 100 ml Baby Teething Pain Relief Cold Flu Fast Acting Up To 8 Hours Fever Reducer Child Medicine
- Price
- £2.34
- Rating
- 4.8/5
- Reviews
- 5,686
- Age
- 17y ago
Imodium Instants (1 x 6 Tablets) Loperamide Dissolving Tablets for On-The-Go Diarrhoea Relief Treats Short-Term and IBS Diarrhoea Helps Restore Your Natural Rhythm for Adults and Children Aged 12+
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 3,783
- Age
- 17y ago
Nurofen Express Ibuprofen Liquid Capsules 200mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 6,742
- Age
- 17y ago
Nurofen Express Sodium Ibuprofen Caplets 256mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 3,650
- Age
- 14y ago
Nurofen Ibuprofen 200mg Tablets 16 Caplets for Headache Migraine Back Pain Cold & Flu Relief 8-Hour Painkiller Over-The-Counter Medication
- Price
- £1.56
- Rating
- 4.7/5
- Reviews
- 3,927
- Age
- 18y ago
Trending
90-day click momentum
Amazon Basics Slam Medicine Balls for Exercise 4kg
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago
Imodium Instants (1 x 6 Tablets) Loperamide Dissolving Tablets for On-The-Go Diarrhoea Relief Treats Short-Term and IBS Diarrhoea Helps Restore Your Natural Rhythm for Adults and Children Aged 12+
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 3,783
- Age
- 17y ago
36 Diarrhoea Relief Instants 2mg Orodispersible Tablets (6 Packs) - Melts in The Mouth
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 11mo ago
Nurofen Express Sodium Ibuprofen Caplets 256mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 3,650
- Age
- 14y ago
Imodium Dual Action Diarrhoea Relief (6 Tablets) Helps Restore Gut to Natural Rhythm with Loperamide Hydrochloride & Simeticone Diarrhoea Tablets for Cramping Bloating and Wind
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 4y ago
Newest
by launch date36 Diarrhoea Relief Instants 2mg Orodispersible Tablets (6 Packs) - Melts in The Mouth
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 11mo ago
Amazon Basics Slam Medicine Balls for Exercise 4kg
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago
Imodium Dual Action Diarrhoea Relief (6 Tablets) Helps Restore Gut to Natural Rhythm with Loperamide Hydrochloride & Simeticone Diarrhoea Tablets for Cramping Bloating and Wind
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 4y ago
Nuromol Dual Action Ibuprofen Paracetamol Tablets 16 Count - Strong Painkillers for Joint Period Back Pain & Fever Relief
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 3,987
- Age
- 4y ago
Nurofen Ibuprofen 10% Gel 40g - Maximum Strength Pain Relief For Achilles Tendonitis Muscles Back - Anti-Inflammatory Treatment For Bones And Joint Discomfort
- Price
- £5.52
- Rating
- 4.5/5
- Reviews
- 5,270
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 flat
Sellers
69
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
1%
- Nurofen59%
- Imodium29%
- BECKYS CHOICE4%
- CALPROFEN4%
- Amazon Basics2%
- Galpharm1%
- Open — no brand owns it (1 brand, 1%)
Calprofen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.7×
Top Calprofen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- imodium instants203K/yr
- nurofen181K/yr
- nurofen for children92K/yr
- medication & remedies96K/yr
- medicine45K/yr
- ibuprofen kids31K/yr
- nurofen express38K/yr
- nurofen tablets for adults21K/yr
- over-the-counter medication13K/yr
- imodium instants 36 pack23K/yr
What reviews say buyers love and hate about Calprofen
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Fair Price”
“As advertised”
“Just as good as the branded one's”
“Effective”
“Ease of Use”
What buyers complain about
63% of reviews“Bit pricey”
“Did not give satisfactory pain relief”
“no use”
“I hate taking tablets”
“The tablets themselves are small”
Calprofen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Calprofen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
