Calprofen
FailThe top 5 brands take 98% of clicks, so Calprofen is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £1.1M/yr940K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 69 sellers
Flapen Score
Calprofen against its category
The dotted line is the Health & Personal Care average. Past it, Calprofen is stronger. Inside it, weaker.
Market
The Calprofen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calprofen 940K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 21.5% of those searches ended in a purchase.
Shoppers searched for this 940K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 940K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 21.5%
- Market size, estimated
- £1.1Ma year
- Peak month
- February2.7× the quietest month
- Top search term
- imodium instants203K searches a year
02 · Price
A sale here is worth £5.36.
Listings sell for £5.36 on average, from £1.56 to £22.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £5.36 that is £67K to £80K a year per listing.
- Average price
- £5.36under the $15 to $100 sweet spot
- Price range
- £1.56–£22.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £67K–£80K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Over-the-Counter Medication. It carries 3,164 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Over-the-Counter Medication
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,164per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Calprofen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nurofen For Children 3M-9Y Kids Ibuprofen Strawberry 100 ml Baby Teething Pain Relief Cold Flu Fast Acting Up To 8 Hours Fever Reducer Child Medicine
- Price
- £2.34
- Rating
- 4.8/5
- Reviews
- 5,686
- Age
- 17y ago

Imodium Instants (1 x 6 Tablets) Loperamide Dissolving Tablets for On-The-Go Diarrhoea Relief Treats Short-Term and IBS Diarrhoea Helps Restore Your Natural Rhythm for Adults and Children Aged 12+
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 3,783
- Age
- 17y ago

Nurofen Express Ibuprofen Liquid Capsules 200mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 6,742
- Age
- 17y ago

Nurofen Express Sodium Ibuprofen Caplets 256mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 3,650
- Age
- 14y ago

Nurofen Ibuprofen 200mg Tablets 16 Caplets for Headache Migraine Back Pain Cold & Flu Relief 8-Hour Painkiller Over-The-Counter Medication
- Price
- £1.56
- Rating
- 4.7/5
- Reviews
- 3,927
- Age
- 18y ago
Trending
estimated 90-day click momentum
Amazon Basics Slam Medicine Balls for Exercise 4kg
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago

Imodium Instants (1 x 6 Tablets) Loperamide Dissolving Tablets for On-The-Go Diarrhoea Relief Treats Short-Term and IBS Diarrhoea Helps Restore Your Natural Rhythm for Adults and Children Aged 12+
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 3,783
- Age
- 17y ago

36 Diarrhoea Relief Instants 2mg Orodispersible Tablets (6 Packs) - Melts in The Mouth
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 11mo ago

Nurofen Express Sodium Ibuprofen Caplets 256mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 3,650
- Age
- 14y ago

Imodium Dual Action Diarrhoea Relief (6 Tablets) Helps Restore Gut to Natural Rhythm with Loperamide Hydrochloride & Simeticone Diarrhoea Tablets for Cramping Bloating and Wind
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 4y ago
Newest
by launch date
36 Diarrhoea Relief Instants 2mg Orodispersible Tablets (6 Packs) - Melts in The Mouth
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 11mo ago

Amazon Basics Slam Medicine Balls for Exercise 4kg
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago

Imodium Dual Action Diarrhoea Relief (6 Tablets) Helps Restore Gut to Natural Rhythm with Loperamide Hydrochloride & Simeticone Diarrhoea Tablets for Cramping Bloating and Wind
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 4y ago

Nuromol Dual Action Ibuprofen Paracetamol Tablets 16 Count - Strong Painkillers for Joint Period Back Pain & Fever Relief
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 3,987
- Age
- 4y ago

Nurofen Ibuprofen 10% Gel 40g - Maximum Strength Pain Relief For Achilles Tendonitis Muscles Back - Anti-Inflammatory Treatment For Bones And Joint Discomfort
- Price
- £5.52
- Rating
- 4.5/5
- Reviews
- 5,270
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
69
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
1%
- Nurofen59%
- Imodium29%
- BECKYS CHOICE4%
- CALPROFEN4%
- Amazon Basics2%
- Galpharm1%
- Open — no brand owns it (1 brand, 1%)
Demand
Calprofen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Calprofen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- imodium instants203K/yr
- nurofen181K/yr
- nurofen for children92K/yr
- medication & remedies96K/yr
- medicine45K/yr
- ibuprofen kids31K/yr
- nurofen express38K/yr
- nurofen tablets for adults21K/yr
- over-the-counter medication13K/yr
- imodium instants 36 pack23K/yr
Reviews and returns
What reviews say buyers love and hate about Calprofen
We read the reviews and the return reasons for every product selling here.
“Bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calprofen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









