Is calprofen profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (48/100).

How competitive is the calprofen niche?

7 brands and 69 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in calprofen?

Top complaints mined from reviews: Value For Money, Pain Relief-Overall, Ease Of Use. The return rate is 0.0%.

When does demand for calprofen peak?

Demand peaks in Feb–Mar–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the calprofen niche?

Listings span £1.56–£22.51; the average listing price is £5.36 (sweet spot $15–$100). The average incumbent carries 3,164 reviews — the moat a new listing must climb.

calprofen

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great£1.1M

£1.1M/yr · 940K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.56–£22.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,163.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.36

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, calprofen is a £1.1M/yr Amazon United Kingdom market (940K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

calprofen market data

Units sold / yr: 200K–250K; avg 12,500–15,000/product
Revenue / yr: £1.1M–£1.3M; units × avg price
Conversion rate: 21.5%
Avg BSR: #6
Page quality: 0%
Prime: 95%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Nurofen59%
Imodium29%
BECKYS CHOICE4%
CALPROFEN4%
Amazon Basics2%
Galpharm1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top calprofen search terms

imodium instants203K/yr +5.1%22.4% conv.
nurofen181K/yr -16.0%24.6% conv.
nurofen for children92K/yr -21.4%28.0% conv.
medication & remedies96K/yr -21.3%0.2% conv.
medicine45K/yr +3.9%0.1% conv.
ibuprofen kids31K/yr -7.0%20.7% conv.
nurofen express38K/yr -29.6%28.1% conv.
nurofen tablets for adults21K/yr +25.1%22.5% conv.
over-the-counter medication13K/yr +71.7%0.0% conv.
imodium instants 36 pack23K/yr -22.1%18.1% conv.

All search terms

Top calprofen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nurofen For Children 3M-9Y Kids Ibuprofen Strawberry 100 ml Baby Teething Pain Relief Cold Flu Fast Acting Up To 8 Hours Fever Reducer Child Medicine

Nurofen£2.344.8★5,686 rev

Imodium Instants (1 x 6 Tablets) Loperamide Dissolving Tablets for On-The-Go Diarrhoea Relief Treats Short-Term and IBS Diarrhoea Helps Restore Your Natural Rhythm for Adults and Children Aged 12+

Imodium£3.244.7★3,783 rev

Nurofen Express Ibuprofen Liquid Capsules 200mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms

Nurofen£2.724.7★6,742 rev

Nurofen Express Sodium Ibuprofen Caplets 256mg 16 Count - Fast-Acting Relief for Period Pain Headaches Migraines Cold & Flu Symptoms

Nurofen£2.754.7★3,650 rev

Nurofen Ibuprofen 200mg Tablets 16 Caplets for Headache Migraine Back Pain Cold & Flu Relief 8-Hour Painkiller Over-The-Counter Medication

Nurofen£1.564.7★3,927 rev

Newest

by launch date

36 Diarrhoea Relief Instants 2mg Orodispersible Tablets (6 Packs) - Melts in The Mouth

BECKYS CHOICE£8.27136 rev

11mo ago

Amazon Basics Slam Medicine Balls for Exercise 4kg

Amazon Basics£16.38355 rev

1y ago

Imodium Dual Action Diarrhoea Relief (6 Tablets) Helps Restore Gut to Natural Rhythm with Loperamide Hydrochloride & Simeticone Diarrhoea Tablets for Cramping Bloating and Wind

Imodium£3.772,149 rev

4y ago

Nuromol Dual Action Ibuprofen Paracetamol Tablets 16 Count - Strong Painkillers for Joint Period Back Pain & Fever Relief

Nurofen£3.423,987 rev

4y ago

Nurofen Ibuprofen 10% Gel 40g - Maximum Strength Pain Relief For Achilles Tendonitis Muscles Back - Anti-Inflammatory Treatment For Bones And Joint Discomfort

Nurofen£5.525,270 rev

7y ago

What buyers say about calprofen

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Fair Price”

Advertised Vs Actual Product13%

“As advertised”

Quality-Overall12%

“Just as good as the branded one's”

Efficiency9%

“Effective”

Ease Of Use6%

“Ease of Use”

Ease Of Chewing/Swallowing4%

“ease of swallow many thanks pete”

Taste-Overall4%

“Work extremely well very easy to take and taste minty”

Joint Pain3%

“Works well for joints that are close to surface”

Fever Relief2%

“Really effective medicine for helping reduce fever”

Tooth Sensitivity2%

“Relieves toothache, works fairly quickly”

What buyers complain about

Value For Money17%

“Bit pricey”

Pain Relief-Overall12%

“Did not give satisfactory pain relief”

Ease Of Use7%

“no use”

Dosage5%

“I hate taking tablets”

Size-Overall5%

“The tablets themselves are small”

Functionality-Overall4%

“Didnt work gor me not dtrong enough my psin”

Taste-Overall4%

“Tastes awful”

Acid Regulator/Stomach Ache Relief3%

“stomach ulcers are not good”

Flavor3%

“Finally a different flavour”

Sleep Quality2%

“Made sleepy”

Top return reasons

Size-Overall53%

Quality-Overall17%

Ease Of Use10%

Weight Heavy7%

Advertised Vs Actual Product3%

Material Quality3%

Exercise/Sports Suitability2%

Stitch/Finish/Polish2%

Leak-Proof2%

Common questions

Is calprofen profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (48/100).
How competitive is the calprofen niche?: 7 brands and 69 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in calprofen?: Top complaints mined from reviews: Value For Money, Pain Relief-Overall, Ease Of Use. The return rate is 0.0%.
When does demand for calprofen peak?: Demand peaks in Feb–Mar–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the calprofen niche?: Listings span £1.56–£22.51; the average listing price is £5.36 (sweet spot $15–$100). The average incumbent carries 3,164 reviews — the moat a new listing must climb.