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Calmify Cortisol Drink

Fail

Demand is soft, at -46.1% this quarter, so Calmify Cortisol Drink is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£70K/yr162K searches / yr
90-day growth
-46.1%search demand this quarter
Competition
72%top-5 click share · 13 brands · 48 sellers

Flapen Score

Calmify Cortisol Drink against its category

The dotted line is the Health & Personal Care average. Past it, Calmify Cortisol Drink is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calmify Cortisol Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calmify Cortisol Drink 162K times last year and spent an estimated £70K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-46.1%
Conversion, latest week
2.8%
Market size, estimated
£70Ka year
Peak month
November3.3× the quietest month
Top search term
calmify liquid anti stress38K searches a year

02 · Price

A sale here is worth £15.66.

Listings sell for £15.66 on average, from £7.26 to £23.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.66 that is £2K to £4K a year per listing.

Average price
£15.66inside the $15 to $100 sweet spot
Price range
£7.26–£23.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #486 within Over-the-Counter Medication. It carries 538 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
67%
Out of stock, average day
11.0%
Average rank
#486in Over-the-Counter Medication
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Calmify Cortisol Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

48

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

19%

  • ReHYDRA23%
  • thryv16%
  • 1 percent everyday16%
  • Calmify12%
  • REPSTAK8%
  • KutaKuta6%

Demand

Calmify Cortisol Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Calmify Cortisol Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calmify liquid anti stress38K/yr
  • calmify21K/yr
  • calmify cortisol drink58K/yr
  • cortisol drink10K/yr
  • liquid anti stress8K/yr
  • cortisol cocktail3K/yr
  • calmify drink8K/yr
  • nello super calm cortisol sachets5K/yr
  • calmify liquid anti stress cortisol drink4K/yr
  • calmify cortisol drink anti stress3K/yr

Reviews and returns

What reviews say buyers love and hate about Calmify Cortisol Drink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall9%+0.30

Its got a strange taste

Unpleasant chemical taste

Horrible taste

Sleep Quality8%+1.01

Didn't help with Sleep

does NOT help with sleep

No sleep

Dosage6%−0.09

Not enough to be clinically effective at all

its hard to get a full 1ml dose in it. you take 2ml per day

Definitely not dosed as advertised

Ingredients-Overall6%−0.08

Ingredients have changed

Low quality, much lower amount of active ingredient than stated

Its quite a major ingredient to be left out of the ingredients advertised on here

Advertised Vs Actual Product5%−0.05

misleading

its label is false advertising

False advertising

Love

Taste-Overall17%+0.30

It tastes amazing

Fantastic taste

just tastes like flavoured water

Sleep Quality14%+1.01

Improve sleep quality

Good night's sleep

Helps with sleep

Quality-Overall8%+0.71

Well-Balanced Supplement with Quality Ingredients

Excellent product

appears to be well made

Stress/Anxiety6%+0.45

helps control my anxiety

Less stressed

helps with my stress big time

Flavor5%+0.11

Nice flavour

offers a nice subtle flavouring to the water

Berry flavoured

Return

0.0% Return rate 0% Fixable by listing

Certifications100%▁▁█▁▁▁

FAQ

Common Calmify Cortisol Drink questions

Answered from the same tracked data.