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Calmify Cortisol Drink

soft demand (-46.1% this quarter) — Calmify Cortisol Drink doesn't clear our bar today.

Flapen Score

44
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Market size 17Growth 2Conversion 35Competition 23Returns 100Price range 51Avg price 77Brand share 50Review moat 74Quality gap 87
This niche Category average

Is Calmify Cortisol Drink profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Calmify Cortisol Drink is a £70K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 44/100.

Calmify Cortisol Drink: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.1% over the last 90 days and 2.8% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr4K
Search volume / yr-46.1%162K
Conversion rate2.8%
Avg price£15.66

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers13 · 48
Top-5 product click share72%
Open market25%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement80%
New entrants (1y)12· 4 succeeded
Avg rating4.1★
Avg reviews538

Top Calmify Cortisol Drink products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

48

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

19%

  • ReHYDRA23%
  • thryv16%
  • 1 percent everyday16%
  • Calmify12%
  • REPSTAK8%
  • KutaKuta6%

Calmify Cortisol Drink demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR2.8%Products15Brands13Top 5 Brands75%OOS Rate11.0%Rating4.1★Reviews538Avg BSR#486
6K4KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top Calmify Cortisol Drink search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • calmify liquid anti stress38K/yr
  • calmify21K/yr
  • calmify cortisol drink58K/yr
  • cortisol drink10K/yr
  • liquid anti stress8K/yr
  • cortisol cocktail3K/yr
  • calmify drink8K/yr
  • nello super calm cortisol sachets5K/yr
  • calmify liquid anti stress cortisol drink4K/yr
  • calmify cortisol drink anti stress3K/yr

What reviews say buyers love and hate about Calmify Cortisol Drink

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Taste-Overall17%

It tastes amazing

Sleep Quality14%

Improve sleep quality

Quality-Overall8%

Well-Balanced Supplement with Quality Ingredients

Stress/Anxiety6%

helps control my anxiety

Flavor5%

Nice flavour

What buyers complain about

49% of reviews
Taste-Overall9%

Its got a strange taste

Sleep Quality8%

Didn't help with Sleep

Dosage6%

Not enough to be clinically effective at all

Ingredients-Overall6%

Ingredients have changed

Advertised Vs Actual Product5%

misleading

Calmify Cortisol Drink return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Certifications
100%

Common Calmify Cortisol Drink questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calmify Cortisol Drink 44/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 15 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved -46.1% over the last 90 days.
Calmify Cortisol Drink buyers on Amazon United Kingdom complain most about Taste-Overall, Sleep Quality, Dosage, the themes mined from the niche's reviews. Its return rate is 0.0%.