Calm Carry

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months

432K

Growth, 90 days vs prior 90

-23.4%

Conversion, latest week

2.5%

Market size, estimated

£214Ka year

Peak month

February1.8× the quietest month

Top search term

calm carry228K searches a year

Listings sell for £19.43 on average, from £6.38 to £39.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £19.43 that is £2K to £5K a year per listing.

Average price

£19.43inside the $15 to $100 sweet spot

Price range

£6.38–£39.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

3.5%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #191 within Sleep & Snoring Aids. It carries 43 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

97%

Out of stock, average day

13.0%

Average rank

#191in Sleep & Snoring Aids

Average rating

3.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

43per listing

Listings tracked

34

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

2Amazon's first-year sales bar

Average brand age

22 months