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Calcium Tablets

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -19.6% this quarter, so Calcium Tablets is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£421K/yr451K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
63%top-5 click share · 17 brands · 91 sellers

Flapen Score

Calcium Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Calcium Tablets is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium Tablets 451K times last year and spent an estimated £421K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £421K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
10.8%
Market size, estimated
£421Ka year
Peak month
September1.4× the quietest month
Top search term
calcium tablets243K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £2.50 to £17.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.68 that is £13K to £17K a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£2.50–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #47 within Minerals. It carries 2,177 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#47in Minerals
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,177per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Calcium Tablets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£84K£126K£168K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

91

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

29%

  • Horbäach23%
  • Vitabiotics Ultra16%
  • WeightWorld13%
  • NEW LEAF PRODUCTS9%
  • Solgar6%
  • Vitamaze - amazing life4%

Demand

Calcium Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Calcium Tablets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • calcium tablets243K/yr
  • calcium114K/yr
  • calcium supplement41K/yr
  • calcium supplements13K/yr
  • calcium tablets for women9K/yr
  • nutrition geeks calcium8K/yr
  • calcium carbonate tablets6K/yr
  • calcium supplements for women5K/yr
  • calcium 1000mg5K/yr
  • calcium tablets 1000mg4K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Tablets

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Size big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Calcium Tablets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data