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Calcium Tablets

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -19.6% this quarter, so Calcium Tablets is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£421K/yr451K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
63%top-5 click share · 17 brands · 91 sellers

Flapen Score

Calcium Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Calcium Tablets is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium Tablets 451K times last year and spent an estimated £421K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £421K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
10.8%
Market size, estimated
£421Ka year
Peak month
September1.4× the quietest month
Top search term
calcium tablets243K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £2.50 to £17.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.68 that is £13K to £17K a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£2.50–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #47 within Minerals. It carries 2,177 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#47in Minerals
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,177per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Calcium Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£84K£126K£168K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

91

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

  • Horbäach23%
  • Vitabiotics Ultra16%
  • WeightWorld13%
  • NEW LEAF PRODUCTS9%
  • Solgar6%
  • Vitamaze - amazing life4%

Demand

Calcium Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Calcium Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium tablets243K/yr
  • calcium114K/yr
  • calcium supplement41K/yr
  • calcium supplements13K/yr
  • calcium tablets for women9K/yr
  • nutrition geeks calcium8K/yr
  • calcium carbonate tablets6K/yr
  • calcium supplements for women5K/yr
  • calcium 1000mg5K/yr
  • calcium tablets 1000mg4K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.12

Size big

Tablets are quite large

I found them too large to swallow

Ease Of Chewing/Swallowing17%−0.08

I found them too large to swallow

A hard swallow

Hard to swallow

Side Effects6%−0.04

doesnt have these effects

Unfortunately they upset my tum. the reaction was almost immediate

Awful side effects

Calcium5%−0.01

thinking I was getting my daily calcium needs as I cannot eat any dairy at all

If not I recommend a different calcium supplement something with calcium citrate instead of calcium carbonate which is in this

Also personally I think the calcium content is too high in the tablet form

Dosage4%−0.02

Dosages are too small for each supplement

4 capsules per day, not one

You need to take two to get the full dose

Love

Quality-Overall19%+1.20

Good quality tablets

Very good tablets

Excellent product

Value For Money16%+1.71

Good value for money

good value for money

Best price

Ease Of Chewing/Swallowing8%−0.08

they are chalky so easy enough to break in half or chew with a drink

Easy to swallow

A good size to swallow

Calcium6%−0.01

Chewable calcium

These chewable calcium tablets are good overall

Good value calcium chewables with an acceptable taste

Advertised Vs Actual Product6%+0.35

The product is as advertised

Do the job

As described

FAQ

Common Calcium Tablets questions

Answered from the same tracked data.