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Calcium Magnesium Zinc and Vitamin D

Fail

Prices span $4.87–$14.01, mostly outside the sweet spot, so Calcium Magnesium Zinc and Vitamin D is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£110K/yr69K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
73%top-5 click share · 11 brands · 54 sellers

Flapen Score

Calcium Magnesium Zinc and Vitamin D against its category

The dotted line is the Health & Personal Care average. Past it, Calcium Magnesium Zinc and Vitamin D is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Magnesium Zinc and Vitamin D market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium Magnesium Zinc and Vitamin D 69K times last year and spent an estimated £110K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.1% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
17.1%
Market size, estimated
£110Ka year
Peak month
January2.2× the quietest month
Top search term
calcium magnesium zinc and vitamin d44K searches a year

02 · Price

A sale here is worth £9.27.

Listings sell for £9.27 on average, from £4.87 to £14.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.27 that is £5K to £7K a year per listing.

Average price
£9.27under the $15 to $100 sweet spot
Price range
£4.87–£14.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #47 within Minerals. It carries 3,332 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#47in Minerals
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,332per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Calcium Magnesium Zinc and Vitamin D products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

54

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

14%

  • WeightWorld32%
  • Solgar17%
  • Natures Aid12%
  • Nu U Nutrition11%
  • Nutravita9%
  • Horbäach5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Calcium Magnesium Zinc and Vitamin D search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Calcium Magnesium Zinc and Vitamin D search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium magnesium zinc and vitamin d44K/yr
  • calcium magnesium zinc17K/yr
  • magnesium zinc and vitamin d5K/yr
  • magnesium calcium zinc4K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Magnesium Zinc and Vitamin D

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality14%+1.87

still cant sleep

They do not help me sleep

Didnt help me sleep

Magnesium8%

This magnesium does not work

Low quality magnesium that will upset stomach

It is not your ordinary magnesium

Functionality-Overall7%−0.08

These do not work as intended

It does absolutely nothing

Did not work

Size-Overall7%−0.03

Size big

Capsules are very large

Tablet is quite large

Acid Regulator/Stomach Ache Relief6%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Love

Sleep Quality25%+1.87

HELPS WITH SLEEP

Better sleep

sleep more deeply

Quality-Overall15%+0.90

Excellent product

Good product x

Great quality supplement

Value For Money10%+0.68

Good value for money

Fair price

Excellent value for money

Magnesium9%

best magnesium

Best magnesium capsules

Best magnesium supplement around

Advertised Vs Actual Product5%+0.23

As Advertised

As Described

Works as it says

Return

0.1% Return rate 0% Fixable by listing

Joint Pain50%▁▁▁▁█▁
Magnesium50%▁▁▁▁█▁

This magnesium does not work

Low quality magnesium that will upset stomach

It is not your ordinary magnesium

FAQ

Common Calcium Magnesium Zinc and Vitamin D questions

Answered from the same tracked data.