Calcium Magnesium
FailThe top 5 brands take 95% of clicks, so Calcium Magnesium is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £118K/yr105K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 66 sellers
Flapen Score
Calcium Magnesium against its category
The dotted line is the Health & Personal Care average. Past it, Calcium Magnesium is stronger. Inside it, weaker.
Market
The Calcium Magnesium market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calcium Magnesium 105K times last year and spent an estimated £118K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £118Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- solgar64K searches a year
02 · Price
A sale here is worth £13.42.
Listings sell for £13.42 on average, from £4.17 to £42.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.42 that is £3K to £7K a year per listing.
- Average price
- £13.42under the $15 to $100 sweet spot
- Price range
- £4.17–£42.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #140 within Combination Multivitamins & Minerals. It carries 4,889 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 1.9%
- Average rank
- #140in Combination Multivitamins & Minerals
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,889per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Calcium Magnesium products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Solgar Magnesium with Vitamin B6 - Supports Energy Levels - Reduce Tiredness and Fatigue - Muscle Function - Vegan - 100 Tablets
- Price
- £5.25
- Rating
- 4.5/5
- Reviews
- 3,811
- Age
- 16y ago

Magne B6 N50 Tab - Relief for Nervousness Irritability Mild Anxiety Hypomagnesemia & Cramps
- Price
- £11.50
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 4y ago

Solgar Skin Nails and Hair Improved MSM Formula To Help Build Collagen With Vitamin C Vegan Light Brown Pack of 120 310 g
- Price
- £14.45
- Rating
- 4.4/5
- Reviews
- 8,116
- Age
- 16y ago

Solgar Male Multiple Tablets - Pack of 60 - Supports Metabolism and Reduces Fatigue - Immunity Health and Bone Heart - Vegan
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 616
- Age
- 16y ago

Solgar Formula VM-2000 - Multivitamin - Rich in Antioxidants - For when under Stress or Lack of Energy - 60 Tablets
- Price
- £14.34
- Rating
- 4.6/5
- Reviews
- 2,581
- Age
- 17y ago
Trending
90-day click momentum
Solgar Formula VM-2000 - Multivitamin - Rich in Antioxidants - For when under Stress or Lack of Energy - 60 Tablets
- Price
- £14.34
- Rating
- 4.6/5
- Reviews
- 2,581
- Age
- 17y ago

Solgar Male Multiple Tablets - Pack of 60 - Supports Metabolism and Reduces Fatigue - Immunity Health and Bone Heart - Vegan
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 616
- Age
- 16y ago

Solgar Extra Strength Glucosamine Chondroitin MSM Tablets - Pack of 120 - Bone Joint and Cartilage Care - Shellfish Free - Gluten-Free
- Price
- £42.01
- Rating
- 4.3/5
- Reviews
- 844
- Age
- 16y ago

Solgar Collagen Hyaluronic Acid Complex - Reduces Fine Lines & Wrinkles - Skin Hydration - Vitamin C - 30 Tablets
- Price
- £16.59
- Rating
- 4.5/5
- Reviews
- 2,542
- Age
- 13y ago

Zipvit Magnesium Glycinate 2000mg with 400mg Elemental Plus Vitamin B6 120 Vegan Tablets High Strength Magnesium Supplements
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 2,240
- Age
- 2y ago
Newest
by launch date
Zinc Magnesium and Vitamin B6 Tablets Supplements for Men & Women Pack of 180 Tablets (6 Months Supply) High Strength Sleep Aid Muscle Recovery Better Sleep UK
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 2y ago

Zipvit Magnesium Glycinate 2000mg with 400mg Elemental Plus Vitamin B6 120 Vegan Tablets High Strength Magnesium Supplements
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 2,240
- Age
- 2y ago

Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,795
- Age
- 3y ago

Magnesium Glycinate Supplements 1500mg & Vitamin B6-120 High Strength Capsules - 1500mg of Magnesium Providing 315mg Elemental Magnesium (Bisglycinate) - Pure Active Ingredient
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 6,499
- Age
- 3y ago

Magne B6 N50 Tab - Relief for Nervousness Irritability Mild Anxiety Hypomagnesemia & Cramps
- Price
- £11.50
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
66
Top-5 brand share
95%
Top 20: 98%
Top-5 click share
53%
Top 20: 94%
Open market
3%
- Solgar76%
- Sanofi9%
- Vitamin Store4%
- Nutrition Geeks3%
- SS Sport Supplies2%
- --2%
- Open — no brand owns it (1 brand, 3%)
Demand
Calcium Magnesium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Calcium Magnesium search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- solgar64K/yr
- magnesium b612K/yr
- magnesium and vitamin b68K/yr
- magne b67K/yr
- solgar vitamins3K/yr
- magnesium and b64K/yr
- magnesium with vitamin b63K/yr
- magne b6 forte3K/yr
Reviews and returns
What reviews say buyers love and hate about Calcium Magnesium
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
unable to sleep
still cant sleep
doesnt help with sleep
This magnesium does not work
This is not magnesium glycinate
It is not your ordinary magnesium
Unfortunately doesnt work on me
It does absolutely nothing
Did not work
Tablets are so large
Too big
Very large pills
Gives you stomach cramps
Stomach pain
Caused severe stomach cramps
Love
Does help sleep
sleep more deeply
Sleep has improved
Excellent product
so far, the quality is good and there are no side effects
Good value and quality tablets
Fair price
Good value for money
Excellent value for money
Best magnesium out there
Best magnesium capsules
Best magnesium supplement around
As Advertised
As Described
Works as it says
Return
0.1% Return rate 0% Fixable by listing
This magnesium does not work
This is not magnesium glycinate
It is not your ordinary magnesium
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium Magnesium questions
Answered from the same tracked data.









