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Calcium Magnesium

Fail

The top 5 brands take 95% of clicks, so Calcium Magnesium is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£118K/yr105K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
53%top-5 click share · 7 brands · 66 sellers

Flapen Score

Calcium Magnesium against its category

The dotted line is the Health & Personal Care average. Past it, Calcium Magnesium is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Magnesium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium Magnesium 105K times last year and spent an estimated £118K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
8.4%
Market size, estimated
£118Ka year
Peak month
January1.4× the quietest month
Top search term
solgar64K searches a year

02 · Price

A sale here is worth £13.42.

Listings sell for £13.42 on average, from £4.17 to £42.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.42 that is £3K to £7K a year per listing.

Average price
£13.42under the $15 to $100 sweet spot
Price range
£4.17–£42.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #140 within Combination Multivitamins & Minerals. It carries 4,889 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
1.9%
Average rank
#140in Combination Multivitamins & Minerals
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,889per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Calcium Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

66

Top-5 brand share

95%

Top 20: 98%

Top-5 click share

53%

Top 20: 94%

Open market

3%

  • Solgar76%
  • Sanofi9%
  • Vitamin Store4%
  • Nutrition Geeks3%
  • SS Sport Supplies2%
  • --2%
  • Open — no brand owns it (1 brand, 3%)

Demand

Calcium Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Calcium Magnesium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solgar64K/yr
  • magnesium b612K/yr
  • magnesium and vitamin b68K/yr
  • magne b67K/yr
  • solgar vitamins3K/yr
  • magnesium and b64K/yr
  • magnesium with vitamin b63K/yr
  • magne b6 forte3K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Magnesium

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality14%+1.69

unable to sleep

still cant sleep

doesnt help with sleep

Magnesium8%−0.02

This magnesium does not work

This is not magnesium glycinate

It is not your ordinary magnesium

Functionality-Overall7%−0.07

Unfortunately doesnt work on me

It does absolutely nothing

Did not work

Size-Overall7%−0.03

Tablets are so large

Too big

Very large pills

Acid Regulator/Stomach Ache Relief6%−0.05

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Love

Sleep Quality25%+1.69

Does help sleep

sleep more deeply

Sleep has improved

Quality-Overall15%+0.96

Excellent product

so far, the quality is good and there are no side effects

Good value and quality tablets

Value For Money9%+0.63

Fair price

Good value for money

Excellent value for money

Magnesium9%−0.02

Best magnesium out there

Best magnesium capsules

Best magnesium supplement around

Advertised Vs Actual Product5%+0.30

As Advertised

As Described

Works as it says

Return

0.1% Return rate 0% Fixable by listing

Joint Pain50%▁▁▁▁█▁
Magnesium50%▁▁▁▁█▁

This magnesium does not work

This is not magnesium glycinate

It is not your ordinary magnesium

FAQ

Common Calcium Magnesium questions

Answered from the same tracked data.