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Calcium Magnesium

brand-locked demand (top 5 brands take 95% of clicks) — Calcium Magnesium doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 28Growth 16Conversion 80Competition 53Returns 100Price range 71Avg price 62Brand share 14Review moat 25Quality gap 32
This niche Category average

Is Calcium Magnesium profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Calcium Magnesium is a £118K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.

Calcium Magnesium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 8.4% of searches end in a purchase.

£118K

revenue / yr

Units sold / yr8K
Search volume / yr-18.9%105K
Conversion rate8.4%
Avg price£13.42

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 66
Top-5 product click share53%
Open market5%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews4,889

Top Calcium Magnesium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£24K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

66

Top-5 brand share

95%

Top 20: 98%

Top-5 click share

53%

Top 20: 94%

Open market

3%

  • Solgar76%
  • Sanofi9%
  • Vitamin Store4%
  • Nutrition Geeks3%
  • SS Sport Supplies2%
  • --2%
  • Open — no brand owns it (1 brand, 3%)

Calcium Magnesium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR8.4%Products24Brands7Top 5 Brands95%OOS Rate1.9%Rating4.6★Reviews4,889Avg BSR#140
2K2KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Calcium Magnesium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • solgar64K/yr
  • magnesium b612K/yr
  • magnesium and vitamin b68K/yr
  • magne b67K/yr
  • solgar vitamins3K/yr
  • magnesium and b64K/yr
  • magnesium with vitamin b63K/yr
  • magne b6 forte3K/yr

What reviews say buyers love and hate about Calcium Magnesium

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Sleep Quality25%

Does help sleep

Quality-Overall15%

Excellent product

Value For Money9%

Fair price

Magnesium9%

Best magnesium out there

Advertised Vs Actual Product5%

As Advertised

What buyers complain about

62% of reviews
Sleep Quality14%

unable to sleep

Magnesium8%

This magnesium does not work

Functionality-Overall7%

Unfortunately doesnt work on me

Size-Overall7%

Tablets are so large

Acid Regulator/Stomach Ache Relief6%

Gives you stomach cramps

Calcium Magnesium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Joint Pain
50%
2Magnesium
50%

Common Calcium Magnesium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calcium Magnesium 45/100 on Amazon United Kingdom — Skip it. The niche generates £118K/yr across 24 tracked products. Search demand moved -18.9% over the last 90 days.
Search demand for Calcium Magnesium on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.