calcium gummies
Skip itPrices mostly outside the sweet spot ($3.71–$16.36) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Great489.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 38K searches
Price range
Bad£3.71–£16.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, calcium gummies is a £48K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
calcium gummies market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 11.9%
- Avg brand age
- 46 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
23%
- Vitaldin19%
- ALPHA0117%
- novomins15%
- Wellgard11%
- GUMEEZ10%
- 27 Elements6%
Demand
Weekly Amazon search volume, last 43 weeks — -22.1% search growth over the last 90 days.Top calcium gummies search terms
- calcium gummies25K/yr
- calcium gummies for women6K/yr
- calcium and vitamin d gummies4K/yr
- calcium chews3K/yr
Top calcium gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VITALDIN Calcium + Vitamin D3 Gummies 500 mg Calcium & 1.000 IU Vitamin D per Serving 60 Chewable Gummies (1-Month Supply); Fruit Flavour Bone & Teeth Support Gluten Free for Kids & Adults
Vitaldin£7.644.5★1,262 rev
Vitamin D3 Calcium Gummies - 1000IU Vitamin D3 & 500mg Calcium Strawberry Flavour - 60 Vegan Gummies by Alpha01
ALPHA01£8.004.4★91 rev
Calcium Gummies 400mg - with Vitamin D3 K2 - Alternative to Calcium Tablets - Vegetarian - 1 Month Supply - Healthy Bones & Muscles - 60 Gummies - Novomins
novomins£15.644.5★461 rev
Wellgard Vegan Calcium Gummies for Women & Adults Extra Strength with Vitamin D3 & Phosphorus Chewable Calcium for Bones Teeth & Muscles Peach Flavour Gluten Free 60 Gummies
Wellgard£9.854.2★103 rev
Calcium Gummies 450mg with Vitamin D3 & K2 Bone Health Teeth & Muscle Function Support High Strength Calcium Supplement Vegan Strawberry Flavour 60 Gummies
GUMEEZ£11.604.4★40 rev
Newest
by launch date
Goodvita Vitamin D3 + K2 + Calcium Gummies x60 | D3 (4000 IU) K2 MK-7 (100 g) + Calcium (500mg) | Sweet Mango Flavour | 2 Months Supply | Supports Skin Bones Teeth Immunity | UK Formulated | Vegan
Goodvita£11.1134 rev
Calcium Gummies 450mg with Vitamin D3 & K2 Bone Health Teeth & Muscle Function Support High Strength Calcium Supplement Vegan Strawberry Flavour 60 Gummies
GUMEEZ£11.6040 rev
Calcium and Vitamin D Tablets | 800mg Calcium & 200iu Vitamin D3 | Chewable Vegan Supplement | 120 Tablets - Tropical Berry Flavour | by Horbaach
Horbäach£6.6879 rev
SOHM Vitamin D3 600 IU Calcium 50 mg Gummies 60 Count Improves Lubrication Between Joints Regulates Bone Health -Calcium Gummies for Adults - Vegetarian
SOHM ADDS LIFE TO LIVES£6.1212 rev
Chewy Vites Adult Bone Support 50 Vitamin Gummies 400mg Calcium Gummies with 20 mcg Vitamin D3 for Bones Teeth & Muscle Function 2-a-Day Vegan Mix of Wild Cherry and Strawberry Flavour
CHEWY VITES£9.3354 rev
Trending
90-day click momentumGoodvita Vitamin D3 + K2 + Calcium Gummies x60 | D3 (4000 IU) K2 MK-7 (100 g) + Calcium (500mg) | Sweet Mango Flavour | 2 Months Supply | Supports Skin Bones Teeth Immunity | UK Formulated | Vegan
Goodvita£11.114.7★
Calcium Gummies 450mg with Vitamin D3 & K2 Bone Health Teeth & Muscle Function Support High Strength Calcium Supplement Vegan Strawberry Flavour 60 Gummies
GUMEEZ£11.604.4★
VITALDIN Calcium + Vitamin D3 Gummies 500 mg Calcium & 1.000 IU Vitamin D per Serving 60 Chewable Gummies (1-Month Supply); Fruit Flavour Bone & Teeth Support Gluten Free for Kids & Adults
Vitaldin£7.644.5★
SOHM Vitamin D3 600 IU Calcium 50 mg Gummies 60 Count Improves Lubrication Between Joints Regulates Bone Health -Calcium Gummies for Adults - Vegetarian
SOHM ADDS LIFE TO LIVES£6.122.6★
Vitamin D3 Calcium Gummies - 1000IU Vitamin D3 & 500mg Calcium Strawberry Flavour - 60 Vegan Gummies by Alpha01
ALPHA01£8.004.4★
What buyers say about calcium gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely taste”
“Chewable calcium”
“Great Taste and flavor”
“The product has good reviews”
“easy to swallow”
“Easy to take”
“Good value”
“I like this combination of vitamins”
“making it suitable for a wide range of dietary preferences”
“which definitely helps with consistency”
What buyers complain about
“Chalk taste”
“Too sweet”
“Too expensive”
“Very misleading, seems like to get 800 mg of calcium you have to take 2 a day”
“not very good flavour so I had to get other vitamins”
“Not good quality”
“The gummies themselves are small”
“often they are very chalky texture”
“Very chewy for kids”
“though it leans a bit towards the artificial side rather than tasting like fresh fruit”
Common questions
- Is calcium gummies profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the calcium gummies niche?
- 14 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in calcium gummies?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- What does it cost to enter the calcium gummies niche?
- Listings span £3.71–£16.36; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.