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Calcium Gummies

Fail

Prices span $3.71–$16.36, mostly outside the sweet spot, so Calcium Gummies is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£48K/yr38K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
70%top-5 click share · 14 brands · 27 sellers

Flapen Score

Calcium Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Calcium Gummies is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium Gummies 38K times last year and spent an estimated £48K. The top 5 brands take 71% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
13.7%
Market size, estimated
£48Ka year
Top search term
calcium gummies25K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £3.71 to £16.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.24 that is £924 to £2K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£3.71–£16.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£924–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #99 within Minerals. It carries 490 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#99in Minerals
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Calcium Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

23%

  • Vitaldin19%
  • ALPHA0117%
  • novomins15%
  • Wellgard11%
  • GUMEEZ10%
  • 27 Elements6%

Demand

Calcium Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Calcium Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium gummies25K/yr
  • calcium gummies for women6K/yr
  • calcium and vitamin d gummies4K/yr
  • calcium chews3K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.17

Chalk taste

a bit tasteless

Taste terrible

Sweetness7%−0.06

Too sweet

Way too sweet

These are way too sweet

Value For Money7%0.00

Too expensive

Not very much for your money

Waste of money

Calcium4%−0.01

Very misleading, seems like to get 800 mg of calcium you have to take 2 a day

developed a calcium deficiency

a low calcium % is disappointing

Vitamin4%−0.01

not very good flavour so I had to get other vitamins

LO didnt like it compared to multivitamins as this is a bit chewy

its not when youre talking about a daily supplement

Love

Taste-Overall17%−0.17

Lovely taste

Really tasty stuff

Nice tasting gummies

Calcium12%−0.01

Chewable calcium

These calcium gummies are honestly really nice

Nice calcium supplement

Flavor9%+0.50

Great Taste and flavor

refreshing flavor

and a subtle yet sweet flavour

Quality-Overall7%+0.59

The product has good reviews

Excellent product

Pleased with the quality

Ease Of Chewing/Swallowing6%+0.15

easy to swallow

don't cause me any problems with swallowing them

Easy to chew

FAQ

Common Calcium Gummies questions

Answered from the same tracked data.