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Calcium Citrate

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -8.0% this quarter, so Calcium Citrate is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£90K/yr74K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
55%top-5 click share · 17 brands · 40 sellers

Flapen Score

Calcium Citrate against its category

The dotted line is the Health & Personal Care average. Past it, Calcium Citrate is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Citrate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium Citrate 74K times last year and spent an estimated £90K. The top 5 brands take 69% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
9.4%
Market size, estimated
£90Ka year
Top search term
calcium citrate51K searches a year

02 · Price

A sale here is worth £12.96.

Listings sell for £12.96 on average, from £5.62 to £27.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.96 that is £1K to £3K a year per listing.

Average price
£12.96under the $15 to $100 sweet spot
Price range
£5.62–£27.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #72 within Minerals. It carries 649 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#72in Minerals
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
649per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Calcium Citrate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

40

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 97%

Open market

26%

  • Solgar32%
  • ECO-VITS17%
  • SOLARAY9%
  • NEO-NUTRITION6%
  • Best Naturals5%
  • FürstenMED5%

Demand

Calcium Citrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Calcium Citrate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • calcium citrate51K/yr
  • calcium citrate supplements3K/yr
  • calcium citrate with vitamin d34K/yr
  • calcium citrate 500mg5K/yr
  • solgar calcium citrate with vitamin d32K/yr
  • solgar calcium3K/yr
  • calcium citrate 1000mg5K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Citrate

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Ease Of Chewing/Swallowing”
0.1%of orders come back
“Hard to swallow”
A buyer, on “Ease Of Chewing/Swallowing”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Calcium Citrate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data