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Calcium Citrate

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -8.0% this quarter, so Calcium Citrate is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£90K/yr74K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
55%top-5 click share · 17 brands · 40 sellers

Flapen Score

Calcium Citrate against its category

The dotted line is the Health & Personal Care average. Past it, Calcium Citrate is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Citrate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium Citrate 74K times last year and spent an estimated £90K. The top 5 brands take 69% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
9.4%
Market size, estimated
£90Ka year
Top search term
calcium citrate51K searches a year

02 · Price

A sale here is worth £12.96.

Listings sell for £12.96 on average, from £5.62 to £27.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.96 that is £1K to £3K a year per listing.

Average price
£12.96under the $15 to $100 sweet spot
Price range
£5.62–£27.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #72 within Minerals. It carries 649 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#72in Minerals
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
649per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Calcium Citrate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

40

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

26%

  • Solgar32%
  • ECO-VITS17%
  • SOLARAY9%
  • NEO-NUTRITION6%
  • Best Naturals5%
  • FürstenMED5%

Demand

Calcium Citrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Calcium Citrate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium citrate51K/yr
  • calcium citrate supplements3K/yr
  • calcium citrate with vitamin d34K/yr
  • calcium citrate 500mg5K/yr
  • solgar calcium citrate with vitamin d32K/yr
  • solgar calcium3K/yr
  • calcium citrate 1000mg5K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Citrate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Chewing/Swallowing26%−0.21

Hard to swallow

I found them too large to swallow

First time ever I have struggled to swallow tablets of any size

Size-Overall15%−0.10

These tablets are absolutely huge

I found them too large to swallow

Too large

Calcium8%+0.63

thinking I was getting my daily calcium needs as I cannot eat any dairy at all

Avoid calcium supplements

Each tablet is 210mg elemental calcium not 1,000mg

Dosage8%−0.02

because trying to get the things down in one go - two goes, actually, as each giant bullet is only half a dose - is difficult

X3 tablets a day can be a bit of a bore

4 capsules per day, not one

Ease Of Use6%−0.03

Hard to swallow

But these were impossible

Love

Quality-Overall29%+2.41

Good quality tablets

Excellent product

Good quality

Calcium15%+0.63

Good quality calcium

Good quality calcium supplement for reliable daily support

Good quality calcium tablets

Vitamin7%

I like that it also includes B vitamins

VITAMINS

vitamin D3 works really well

Value For Money6%+0.57

is absolutely worth the money

Very good value

Good value for money

Joint Pain5%

It helps my brittle bone problems

after 2-3 many people have a lot less joint pain

support overall bone health

FAQ

Common Calcium Citrate questions

Answered from the same tracked data.