Calcium Citrate
Calcium Citrate shows low returns (0.1%), but soft demand (-8.0% this quarter) keeps it on the watch list.
Flapen Score
Is Calcium Citrate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Calcium Citrate is a £90K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 53/100.
Calcium Citrate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.0% over the last 90 days and 9.4% of searches end in a purchase.
£90K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Calcium Citrate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Solgar Calcium Citrate with Vitamin D3 - Healthy Bones & Teeth - High Potency Formula - 240 Tablets
- Price
- £17.58
- Rating
- 4.4/5
- Reviews
- 1,083
- Age
- 16y ago

ECO-VITS Calcium Citrate 1000mg 60 Tablets Highly Absorbable Form for Strong Bones & Teeth
- Price
- £7.77
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5y ago

Solgar Calcium Citrate with Vitamin D3 Tablets - Pack of 60 - Healthy Bones & Teeth - High Potency Formula - Gluten Free
- Price
- £5.62
- Rating
- 4.4/5
- Reviews
- 491
- Age
- 16y ago

Solaray Calcium Citrate with Vitamin D3 90 Capsules Bone & Joint Support
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 1y ago

Neo Calcium Citrate Capsules - High Dose of Pure Calcium Citrate for Strong Bones & Teeth - 60 Capsules - Vegan & Additive-Free
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Trending
90-day click momentum
Calcium Supplement with Calcium Citrate Magnesium Zinc and Vitamin D3 K2 to Support Strong Bones Muscle Function Energy Metabolism and Overall Health (60 Servings 2 Month Supply)
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Calcium Citrate 500mg 90 Vegan Capsules - Calcium Tablets Supplement for Bones Teeth Muscle Function Energy-Yielding Metabolism Nerve Health UK Made Premium Quality | Just Vitamins
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 13y ago

Neo Calcium Citrate Capsules - High Dose of Pure Calcium Citrate for Strong Bones & Teeth - 60 Capsules - Vegan & Additive-Free
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Calcium Citrate 330 mg 100 Capsules | High-Absorption Supplement for Bones Teeth and Muscle Function by BIOHERBA
- Price
- £10.04
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Solgar Calcium Citrate with Vitamin D3 - Healthy Bones & Teeth - High Potency Formula - 240 Tablets
- Price
- £17.58
- Rating
- 4.4/5
- Reviews
- 1,083
- Age
- 16y ago
Newest
by launch date
Calcium Supplement with Calcium Citrate Magnesium Zinc and Vitamin D3 K2 to Support Strong Bones Muscle Function Energy Metabolism and Overall Health (60 Servings 2 Month Supply)
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Neo Calcium Citrate Capsules - High Dose of Pure Calcium Citrate for Strong Bones & Teeth - 60 Capsules - Vegan & Additive-Free
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Calcium and Vitamin D3 Tablets - Calcium Supplement - 120 High Strength Tablets with Vitamin D3 - Made in The UK by New Leaf Bone & Muscle Health
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago

Calcium Citrate 330 mg 100 Capsules | High-Absorption Supplement for Bones Teeth and Muscle Function by BIOHERBA
- Price
- £10.04
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

FürstenMED Calcium Citrate Capsules - High Dose of Pure Calcium Citrate for Strong Bones & Teeth - 120 Capsules - Vegan & Additive-Free
- Price
- £17.60
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
40
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
26%
- Solgar32%
- ECO-VITS17%
- SOLARAY9%
- NEO-NUTRITION6%
- Best Naturals5%
- FürstenMED5%
Calcium Citrate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Calcium Citrate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- calcium citrate51K/yr
- calcium citrate supplements3K/yr
- calcium citrate with vitamin d34K/yr
- calcium citrate 500mg5K/yr
- solgar calcium citrate with vitamin d32K/yr
- solgar calcium3K/yr
- calcium citrate 1000mg5K/yr
What reviews say buyers love and hate about Calcium Citrate
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality tablets”
“Good quality calcium”
“I like that it also includes B vitamins”
“is absolutely worth the money”
“It helps my brittle bone problems”
What buyers complain about
77% of reviews“Hard to swallow”
“These tablets are absolutely huge”
“thinking I was getting my daily calcium needs as I cannot eat any dairy at all”
“because trying to get the things down in one go - two goes, actually, as each giant bullet is only half a dose - is difficult”
“Hard to swallow”
Common Calcium Citrate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









