Calcium Citrate
MaybeReturns run at only 0.1% of orders. But demand is soft, at -8.0% this quarter, so Calcium Citrate is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £90K/yr74K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 40 sellers
Flapen Score
Calcium Citrate against its category
The dotted line is the Health & Personal Care average. Past it, Calcium Citrate is stronger. Inside it, weaker.
Market
The Calcium Citrate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calcium Citrate 74K times last year and spent an estimated £90K. The top 5 brands take 69% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £90Ka year
- Top search term
- calcium citrate51K searches a year
02 · Price
A sale here is worth £12.96.
Listings sell for £12.96 on average, from £5.62 to £27.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.96 that is £1K to £3K a year per listing.
- Average price
- £12.96under the $15 to $100 sweet spot
- Price range
- £5.62–£27.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #72 within Minerals. It carries 649 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #72in Minerals
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 649per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Calcium Citrate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Solgar Calcium Citrate with Vitamin D3 - Healthy Bones & Teeth - High Potency Formula - 240 Tablets
- Price
- £17.58
- Rating
- 4.4/5
- Reviews
- 1,083
- Age
- 16y ago

ECO-VITS Calcium Citrate 1000mg 60 Tablets Highly Absorbable Form for Strong Bones & Teeth
- Price
- £7.77
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5y ago

Solgar Calcium Citrate with Vitamin D3 Tablets - Pack of 60 - Healthy Bones & Teeth - High Potency Formula - Gluten Free
- Price
- £5.62
- Rating
- 4.4/5
- Reviews
- 491
- Age
- 16y ago

Solaray Calcium Citrate with Vitamin D3 90 Capsules Bone & Joint Support
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 1y ago

Neo Calcium Citrate Capsules - High Dose of Pure Calcium Citrate for Strong Bones & Teeth - 60 Capsules - Vegan & Additive-Free
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Trending
90-day click momentum
Calcium Supplement with Calcium Citrate Magnesium Zinc and Vitamin D3 K2 to Support Strong Bones Muscle Function Energy Metabolism and Overall Health (60 Servings 2 Month Supply)
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Calcium Citrate 500mg 90 Vegan Capsules - Calcium Tablets Supplement for Bones Teeth Muscle Function Energy-Yielding Metabolism Nerve Health UK Made Premium Quality | Just Vitamins
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 13y ago

Neo Calcium Citrate Capsules - High Dose of Pure Calcium Citrate for Strong Bones & Teeth - 60 Capsules - Vegan & Additive-Free
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Calcium Citrate 330 mg 100 Capsules | High-Absorption Supplement for Bones Teeth and Muscle Function by BIOHERBA
- Price
- £10.04
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Solgar Calcium Citrate with Vitamin D3 - Healthy Bones & Teeth - High Potency Formula - 240 Tablets
- Price
- £17.58
- Rating
- 4.4/5
- Reviews
- 1,083
- Age
- 16y ago
Newest
by launch date
Calcium Supplement with Calcium Citrate Magnesium Zinc and Vitamin D3 K2 to Support Strong Bones Muscle Function Energy Metabolism and Overall Health (60 Servings 2 Month Supply)
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Neo Calcium Citrate Capsules - High Dose of Pure Calcium Citrate for Strong Bones & Teeth - 60 Capsules - Vegan & Additive-Free
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Calcium and Vitamin D3 Tablets - Calcium Supplement - 120 High Strength Tablets with Vitamin D3 - Made in The UK by New Leaf Bone & Muscle Health
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago

Calcium Citrate 330 mg 100 Capsules | High-Absorption Supplement for Bones Teeth and Muscle Function by BIOHERBA
- Price
- £10.04
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

FürstenMED Calcium Citrate Capsules - High Dose of Pure Calcium Citrate for Strong Bones & Teeth - 120 Capsules - Vegan & Additive-Free
- Price
- £17.60
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
40
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
26%
- Solgar32%
- ECO-VITS17%
- SOLARAY9%
- NEO-NUTRITION6%
- Best Naturals5%
- FürstenMED5%
Demand
Calcium Citrate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked
Search terms
Top Calcium Citrate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calcium citrate51K/yr
- calcium citrate supplements3K/yr
- calcium citrate with vitamin d34K/yr
- calcium citrate 500mg5K/yr
- solgar calcium citrate with vitamin d32K/yr
- solgar calcium3K/yr
- calcium citrate 1000mg5K/yr
Reviews and returns
What reviews say buyers love and hate about Calcium Citrate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hard to swallow
I found them too large to swallow
First time ever I have struggled to swallow tablets of any size
These tablets are absolutely huge
I found them too large to swallow
Too large
thinking I was getting my daily calcium needs as I cannot eat any dairy at all
Avoid calcium supplements
Each tablet is 210mg elemental calcium not 1,000mg
because trying to get the things down in one go - two goes, actually, as each giant bullet is only half a dose - is difficult
X3 tablets a day can be a bit of a bore
4 capsules per day, not one
Hard to swallow
But these were impossible
Love
Good quality tablets
Excellent product
Good quality
Good quality calcium
Good quality calcium supplement for reliable daily support
Good quality calcium tablets
I like that it also includes B vitamins
VITAMINS
vitamin D3 works really well
is absolutely worth the money
Very good value
Good value for money
It helps my brittle bone problems
after 2-3 many people have a lot less joint pain
support overall bone health
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium Citrate questions
Answered from the same tracked data.









