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Calcium and Vitamin D Tablets

Fail

Demand is soft, at -20.9% this quarter, so Calcium and Vitamin D Tablets is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£155K/yr134K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
66%top-5 click share · 19 brands · 87 sellers

Flapen Score

Calcium and Vitamin D Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Calcium and Vitamin D Tablets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium and Vitamin D Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium and Vitamin D Tablets 134K times last year and spent an estimated £155K. The top 5 brands take 67% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
12.1%
Market size, estimated
£155Ka year
Peak month
February1.4× the quietest month
Top search term
calcium and vitamin d tablets87K searches a year

02 · Price

A sale here is worth £9.54.

Listings sell for £9.54 on average, from £2.50 to £17.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.54 that is £7K to £10K a year per listing.

Average price
£9.54under the $15 to $100 sweet spot
Price range
£2.50–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Minerals. It carries 2,449 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Minerals
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,449per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Calcium and Vitamin D Tablets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

87

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

28%

  • Vitabiotics Ultra25%
  • Vitamin Store20%
  • NEW LEAF PRODUCTS8%
  • AA Merchant7%
  • Nu U Nutrition7%
  • WeightWorld5%

Demand

Calcium and Vitamin D Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Calcium and Vitamin D Tablets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • calcium and vitamin d tablets87K/yr
  • vitamin d and calcium18K/yr
  • calcium and vitamin d9K/yr
  • vitamin d and calcium tablets6K/yr
  • calcium vitamin d4K/yr
  • vitamin d calcium5K/yr
  • vitamin d with calcium3K/yr
  • adcal2K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium and Vitamin D Tablets

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Tablet is quite large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Calcium and Vitamin D Tablets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data