Calcium and Vitamin D Tablets
FailDemand is soft, at -20.9% this quarter, so Calcium and Vitamin D Tablets is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £155K/yr134K searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 66%top-5 click share · 19 brands · 87 sellers
Flapen Score
Calcium and Vitamin D Tablets against its category
The dotted line is the Health & Personal Care average. Past it, Calcium and Vitamin D Tablets is stronger. Inside it, weaker.
Market
The Calcium and Vitamin D Tablets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calcium and Vitamin D Tablets 134K times last year and spent an estimated £155K. The top 5 brands take 67% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 12.1%
- Market size, estimated
- £155Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- calcium and vitamin d tablets87K searches a year
02 · Price
A sale here is worth £9.54.
Listings sell for £9.54 on average, from £2.50 to £17.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.54 that is £7K to £10K a year per listing.
- Average price
- £9.54under the $15 to $100 sweet spot
- Price range
- £2.50–£17.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Minerals. It carries 2,449 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Minerals
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,449per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Calcium and Vitamin D Tablets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Calcium and Vitamin D Tablets Vitabiotics Ultra (Pack of 1)
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 3,038
- Age
- 9y ago

Vitamin Store Calcium + Vitamin D Food Supplement 180 Tablets per Tub Pack of 2 Tubs 6 Months Supply
- Price
- £7.38
- Rating
- 4.6/5
- Reviews
- 864
- Age
- 5y ago

2 x Calcium & Vitamin D Tablets 200 Tablets High Strength Supplement for Bone Health Immune Support & Muscle Function Vegetarian Easy-to-Swallow Essential Daily Calcium and Vitamin D3.
- Price
- £6.72
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 1y ago

Calcium and Vitamin D3 Tablets - Calcium Supplement - 120 High Strength Tablets with Vitamin D3 - Made in The UK by New Leaf Bone & Muscle Health
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago

Nu U Nutrition Calcium Magnesium Zinc & Vitamin D Supplement - 365 Vegetarian Tablets - High Strength Osteo Complex with Selenium Copper Manganese & Boron - 6 Month Supply
- Price
- £14.01
- Rating
- 4.5/5
- Reviews
- 4,167
- Age
- 9y ago
Trending
estimated 90-day click momentum
Calcium and Vitamin D3 Tablets - Calcium Supplement - 240 High Strength Calcium Tablets Supplement Calcium Vitamin D3 Tablets - Calcium Complex Made in The UK by New Leaf
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 3y ago

Calcium Supplement with Calcium Citrate Magnesium Zinc and Vitamin D3 K2 to Support Strong Bones Muscle Function Energy Metabolism and Overall Health (60 Servings 2 Month Supply)
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Calcium & Vitamin D3 500mg & 200IU High Strength Supplements Maintaining Healthy Bones Teeth & Nails | 60 Capsules
- Price
- £3.16
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 5y ago

Holland & Barrett Calcium + Magnesium & Vitamin D 180 Tablets
- Price
- £8.63
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 3y ago

Calcium with Magnesium Zinc & Vitamin D - 90 Tablets for 3 Months - Bone Muscle & Immune Support - Energy & Metabolism Boost - Gluten & Lactose Free - High Strength Supplement - Vitavea
- Price
- £8.81
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 10mo ago
Newest
by launch date
Calcium Supplement with Calcium Citrate Magnesium Zinc and Vitamin D3 K2 to Support Strong Bones Muscle Function Energy Metabolism and Overall Health (60 Servings 2 Month Supply)
- Price
- £13.47
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Calcium with Magnesium Zinc & Vitamin D - 90 Tablets for 3 Months - Bone Muscle & Immune Support - Energy & Metabolism Boost - Gluten & Lactose Free - High Strength Supplement - Vitavea
- Price
- £8.81
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 10mo ago

Calcium and Vitamin D Tablets | 800mg Calcium & 200iu Vitamin D3 | Chewable Vegan Supplement | 120 Tablets - Tropical Berry Flavour | by Horbaach
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

Calcium 1000mg & Vitamin D3 400iu | Supports Bone & Teeth Health | Contributes to Normal Muscle Function | Vegan & Vegetarian Friendly | 180 Tablets = 3 Months Supply | GMP-Certified & UK-Made
- Price
- £10.06
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Calcium and Vitamin D3 Tablets - Calcium Supplement - 120 High Strength Tablets with Vitamin D3 - Made in The UK by New Leaf Bone & Muscle Health
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
87
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
28%
- Vitabiotics Ultra25%
- Vitamin Store20%
- NEW LEAF PRODUCTS8%
- AA Merchant7%
- Nu U Nutrition7%
- WeightWorld5%
Demand
Calcium and Vitamin D Tablets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Calcium and Vitamin D Tablets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calcium and vitamin d tablets87K/yr
- vitamin d and calcium18K/yr
- calcium and vitamin d9K/yr
- vitamin d and calcium tablets6K/yr
- calcium vitamin d4K/yr
- vitamin d calcium5K/yr
- vitamin d with calcium3K/yr
- adcal2K/yr
Reviews and returns
What reviews say buyers love and hate about Calcium and Vitamin D Tablets
We read the reviews and the return reasons for every product selling here.
“Tablet is quite large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium and Vitamin D Tablets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









