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Calcium and Vitamin D Tablets

Fail

Demand is soft, at -20.9% this quarter, so Calcium and Vitamin D Tablets is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£155K/yr134K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
66%top-5 click share · 19 brands · 87 sellers

Flapen Score

Calcium and Vitamin D Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Calcium and Vitamin D Tablets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium and Vitamin D Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium and Vitamin D Tablets 134K times last year and spent an estimated £155K. The top 5 brands take 67% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
12.1%
Market size, estimated
£155Ka year
Peak month
February1.4× the quietest month
Top search term
calcium and vitamin d tablets87K searches a year

02 · Price

A sale here is worth £9.54.

Listings sell for £9.54 on average, from £2.50 to £17.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.54 that is £7K to £10K a year per listing.

Average price
£9.54under the $15 to $100 sweet spot
Price range
£2.50–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Minerals. It carries 2,449 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Minerals
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,449per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Calcium and Vitamin D Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

87

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

28%

  • Vitabiotics Ultra25%
  • Vitamin Store20%
  • NEW LEAF PRODUCTS8%
  • AA Merchant7%
  • Nu U Nutrition7%
  • WeightWorld5%

Demand

Calcium and Vitamin D Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Calcium and Vitamin D Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium and vitamin d tablets87K/yr
  • vitamin d and calcium18K/yr
  • calcium and vitamin d9K/yr
  • vitamin d and calcium tablets6K/yr
  • calcium vitamin d4K/yr
  • vitamin d calcium5K/yr
  • vitamin d with calcium3K/yr
  • adcal2K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium and Vitamin D Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.03

Tablet is quite large

Size big

Small size

Dosage9%−0.04

it looks as if the dosage is very high

Not accurate dosage

High dose can cause health issues

Vitamin8%+0.16

Whatever is in these either isn't Vitamin D or if it is

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

Ease Of Chewing/Swallowing7%−0.02

A hard swallow

Hard to swallow

Tablets too big to swallow even cut in half

Side Effects4%−0.03

doesnt have these effects

they made me ill

Awful side effects

Love

Quality-Overall19%+1.50

Excellent product

Good quality tablets

the capsules feel high quality

Value For Money15%+1.48

Best price

Good value for the money

Good value for money

Vitamin13%+0.16

Effective vitamin

Good vitamin

Healthy vitamin

Ease Of Chewing/Swallowing10%−0.02

Chewable

Perfect for people who struggle to swallow them

Easy to swallow

Advertised Vs Actual Product6%+0.31

As advertised

Exactly as Advertised

As described

Return

0.1% Return rate 0% Fixable by listing

Vitamin100%█▁▁▁▁▁

Whatever is in these either isn't Vitamin D or if it is

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

FAQ

Common Calcium and Vitamin D Tablets questions

Answered from the same tracked data.