Is caffeine tablet profitable to sell on Amazon United Kingdom?

The niche generates £252K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (45/100).

How competitive is the caffeine tablet niche?

8 brands and 100 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in caffeine tablet?

Top complaints mined from reviews: Dosage, Sleep Quality, Taste-Overall. The return rate is 0.0%.

When does demand for caffeine tablet peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the caffeine tablet niche?

Listings span £3.26–£8.33; the average listing price is £5.45 (sweet spot $15–$100). The average incumbent carries 593 reviews — the moat a new listing must climb.

caffeine tablet

Skip it

Prices mostly outside the sweet spot ($3.26–$8.33) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good593.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£252K

£252K/yr · 284K searches

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Avg price

Bad£5.45

avg listing price — sweet spot $15–$100

Competition

Bad86%

top-5 click share — a locked-up shelf

Price range

Bad£3.26–£8.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, caffeine tablet is a £252K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

caffeine tablet market data

Units sold / yr: 40K–50K; avg 4,000–5,000/product
Revenue / yr: £218K–£273K; units × avg price
Conversion rate: 16.3%
Avg BSR: #247
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 1.5%
Avg brand age: 54 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

100

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

PRO PLUS45%
Right Choice Supplements23%
Myprotein12%
MOBU9%
Best Naturals5%
Powerkick2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top caffeine tablet search terms

caffeine tablet104K/yr -0.6%12.2% conv.
pro plus39K/yr -4.1%19.7% conv.
caffeine35K/yr +2.9%5.0% conv.
caffeine tablets22K/yr -3.0%9.8% conv.
caffeine powder19K/yr -6.8%1.8% conv.
caffeine pills18K/yr -9.3%10.1% conv.
pro plus caffeine tablets16K/yr +9.9%19.9% conv.
proplus caffeine tablets3K/yr +600.5%19.5% conv.
proplus9K/yr -19.9%17.2% conv.
caffeine tablets 200mg3K/yr +13.2%13.3% conv.

All search terms

Top caffeine tablet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PRO PLUS 48 tablets - Caffeine Tablets - Sugar Free

PRO PLUS£3.264.6★2,636 rev

Caffeine 200mg 120 Tablets | Energy Boost & Exercise Support Pre Workout | Improve Focus & Alertness | Vegan UK Made | GMP Approved

Right Choice Supplements£3.894.4★855 rev

Myprotein Pure Caffeine 200mg Tablets | Natural Energy Focus & Endurance Support | Increases Alertness & Performance | Convenient Pre-Workout Stimulant Supplement (200 Tablets)

Myprotein£7.954.4★142 rev

Caffeine Tablets 200mg 120 Energy Tablets | Focus Concentration Energy Boost & Exercise Support Pre Workout | Improve Focus | Vegan UK Made | MOBU

MOBU£6.064.3★410 rev

Best Naturals Caffeine Maximum Potency 200mg 120 Tablets

Best Naturals£5.774.3★1,014 rev

Newest

by launch date

Pro Plus Fizz Hydration - 20 Effervescent Tropical Flavour Electrolyte Tablets - Potassium Sodium Chloride Calcium Magnesium and Caffeine - Feel Hydrated

PRO PLUS£4.7245 rev

5mo ago

Powerkick Caffeine & Glucose Supplements - 40 Tablets (6 Packs - 240 Tablets in Total)

Powerkick£7.28104 rev

2y ago

Pro Plus Fizz - 20 Effervescent Berry Flavour Tablets - Caffeine Guarana Ginseng and Vitamins B12 B2 & B6

PRO PLUS£4.28304 rev

2y ago

Caffeine 200mg 120 Tablets | Energy Boost & Exercise Support Pre Workout | Improve Focus & Alertness | Vegan UK Made | GMP Approved

Right Choice Supplements£3.89855 rev

3y ago

Caffeine 200mg Tablets for Energy Boost Mental Focus Alertness Weight Loss & Increase Workout Performance | Vegan

NutriVolv£3.77232 rev

4y ago

What buyers say about caffeine tablet

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall14%

“Mild taste”

Sleep Quality13%

“can sleep straight away”

Caffeine Content8%

“Good caffeine electrolytes”

Value For Money8%

“Excellent value for money”

Energy Level6%

“Energy”

Quality-Overall5%

“The build quality of the tablets is excellent”

Advertised Vs Actual Product4%

“Does the job”

Solubility4%

“they dissolve very easily into water”

Flavor4%

“Taste is pleasant”

Ease Of Use4%

“They are incredibly easy to use”

What buyers complain about

Dosage11%

“Only 50mg/tablet makes them poor value”

Sleep Quality10%

“Im not a great sleeper during the night”

Taste-Overall9%

“Not nice taste”

Value For Money7%

“absolutely terrible value for money based on that”

Strength6%

“way too strong”

Energy Level6%

“Sadly it makes no difference at all to my energy levels”

Shape/Style4%

“the tablet shape has changed”

Side Effects4%

“Didnt feel full effects of it”

Residue3%

“fully. so long as you use the recommended 500ml of water otherwise there is a little bit of a gritty residue”

Color2%

“Only slightly strange thing is that they change colour over time. an hour or two”

Common questions

Is caffeine tablet profitable to sell on Amazon United Kingdom?: The niche generates £252K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (45/100).
How competitive is the caffeine tablet niche?: 8 brands and 100 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in caffeine tablet?: Top complaints mined from reviews: Dosage, Sleep Quality, Taste-Overall. The return rate is 0.0%.
When does demand for caffeine tablet peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the caffeine tablet niche?: Listings span £3.26–£8.33; the average listing price is £5.45 (sweet spot $15–$100). The average incumbent carries 593 reviews — the moat a new listing must climb.