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Bv Treatment Ladies

Fail

Prices span $5.21–$11.92, mostly outside the sweet spot, so Bv Treatment Ladies is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£715K/yr499K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
86%top-5 click share · 6 brands · 42 sellers

Flapen Score

Bv Treatment Ladies against its category

The dotted line is the Health & Personal Care average. Past it, Bv Treatment Ladies is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bv Treatment Ladies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bv Treatment Ladies 499K times last year and spent an estimated £715K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £715K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
16.3%
Market size, estimated
£715Ka year
Peak month
February1.5× the quietest month
Top search term
bv treatment ladies214K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £5.21 to £11.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £8.78 that is £70K to £88K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£5.21–£11.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£70K–£88K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Intimate Hygiene. It carries 3,467 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#340in Intimate Hygiene
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,467per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Bv Treatment Ladies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£71K£143K£214K£286K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Balance Activ56%
  • CanesBalance33%
  • Vagisil4%
  • Replens3%
  • One Step2%
  • Free Soul2%

Demand

Bv Treatment Ladies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bv Treatment Ladies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bv treatment ladies214K/yr
  • bacterial vaginosis treatment ladies81K/yr
  • bv treatment43K/yr
  • bv gel treatment for women13K/yr
  • bv gel16K/yr
  • canesbalance bacterial vaginosis bv16K/yr
  • bacterial vaginosis for women22K/yr
  • bacterial vaginosis10K/yr
  • bv and thrush treatment combo9K/yr
  • thrush and bv treatment combo8K/yr

Reviews and returns

What reviews say buyers love and hate about Bv Treatment Ladies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects14%−0.09

Bad side effects

Made symptoms so much worse

Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding

Functionality-Overall12%−0.10

Not effective

Doesnt work

Doesn't work after a week or so

Allergies7%−0.03

stinging for me

Caused breakout on face

Caused my skin to breakout really badly

Value For Money4%+0.36

Not a great deal to say about it

Not worth it

Waste of money

Pain Relief-Overall4%

Do not buy this caused me more discomfort than I was in before

painful

The following morning I was soooo sore

Love

Quality-Overall19%+1.32

A reliable, fast-acting treatment from a trusted brand

Excellent product

Very good product works instantly

Value For Money11%+0.36

Good value

Value for money

Great deal

Efficiency10%+0.68

Effective

Works well

Works straight away

Ease Of Use10%+0.21

Easy to use

They are straightforward to use

easy to manage

Advertised Vs Actual Product7%+0.53

definitely does the job

As described

Does what it says

Return

0.1% Return rate 50% Fixable by listing

Color33%▁▁▁█▁▁
Certifications33%▁▁█▁▁▁
Quality-Overall17%▁▁▁▁▁█
Color Fading/Discoloration17%▁▁▁▁▁█

FAQ

Common Bv Treatment Ladies questions

Answered from the same tracked data.