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Buzz Patch

Fail

Prices span $3.68–$15.39, mostly outside the sweet spot, so Buzz Patch is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£30K/yr36K searches / yr
90-day growth
+146.7%search demand this quarter
Competition
82%top-5 click share · 7 brands · 66 sellers

Flapen Score

Buzz Patch against its category

The dotted line is the Health & Personal Care average. Past it, Buzz Patch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buzz Patch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buzz Patch 36K times last year and spent an estimated £30K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +146.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+146.7%
Conversion, latest week
9.0%
Market size, estimated
£30Ka year
Peak month
May4.0× the quietest month
Top search term
baby mosquito repellent17K searches a year

02 · Price

A sale here is worth £9.07.

Listings sell for £9.07 on average, from £3.68 to £15.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.07 that is £2K to £5K a year per listing.

Average price
£9.07under the $15 to $100 sweet spot
Price range
£3.68–£15.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Insect & Pest Repellents. It carries 2,764 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#31in Insect & Pest Repellents
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,764per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Buzz Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

66

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • VIE54%
  • BUZZPATCH21%
  • INCOGNITO10%
  • Mustela7%
  • READY STEADY DEFEND3%
  • Cliganic3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Buzz Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.0×

Search terms

Top Buzz Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby mosquito repellent17K/yr
  • baby insect repellent9K/yr
  • mosquito repellent for babies5K/yr
  • mosquito repellent baby4K/yr
  • vie mosquito repellent baby2K/yr

Reviews and returns

What reviews say buyers love and hate about Buzz Patch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%+0.13

Didn't do the job

Didnt work

Didnt work at all

Value For Money18%−0.14

Not worth the money

waste of money

Smell14%−0.08

the scent is not strong enough

Citronella smell anti biteliquid

Allergies9%−0.20

Allergic reaction/sensitive skin

My son immediately had an allergic reaction within a few mins of putting this on

Adhesion/Stickiness9%−0.24

worst of all they dont stick anywhere

it was sooooo sticky

Love

Pest/Insect Control28%+4.48

Great mosquito repellent stickers

it repelled mosquitoes very effectively

Nice idea and easy to use — unsure if they really stop mosquitoes

Smell13%−0.08

The patches smell pleasant. not chemical-strong.

Smells nice and not chemically

Smells nice

Value For Money10%−0.14

Very good for the price

Functionality-Overall10%+0.13

Works

Quality-Overall8%+0.18

Better than other brands

The quality itself was good

Return

0.4% Return rate 0% Fixable by listing

Age Suitability18%▇▁▇▄█▁
Quality-Overall11%▁▁▁▆█▆
Value For Money11%█▁▁▁▅▄

Not worth the money

waste of money

Adhesion/Stickiness10%▁▁▅█▁▁

worst of all they dont stick anywhere

it was sooooo sticky

Functionality-Overall9%▁▁█▁▁▇

Didn't do the job

Didnt work

Didnt work at all

FAQ

Common Buzz Patch questions

Answered from the same tracked data.