Is buzz patch profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 11 tracked products. 90-day search growth is +146.7%. Flapen's verdict: Skip it (48/100).

How competitive is the buzz patch niche?

7 brands and 66 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in buzz patch?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.4%.

When does demand for buzz patch peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.0× the quietest.

What does it cost to enter the buzz patch niche?

Listings span £3.68–£15.39; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 2,764 reviews — the moat a new listing must climb.

buzz patch

Skip it

Prices mostly outside the sweet spot ($3.68–$15.39) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+146.7%

90-day search growth — must beat 0% to launch

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,764.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.07

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£30K

£30K/yr · 36K searches

Price range

Bad£3.68–£15.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, buzz patch is a £30K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

buzz patch market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £27K–£36K; units × avg price
Conversion rate: 9.0%
Avg BSR: #31
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

VIE54%
BUZZPATCH21%
INCOGNITO10%
Mustela7%
READY STEADY DEFEND3%
Cliganic3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +146.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.0×

Open Trend

Top buzz patch search terms

baby mosquito repellent17K/yr +121.0%8.2% conv.
baby insect repellent9K/yr +191.6%6.8% conv.
mosquito repellent for babies5K/yr +121.1%5.8% conv.
mosquito repellent baby4K/yr +160.0%7.2% conv.
vie mosquito repellent baby2K/yr +267.9%20.1% conv.

All search terms

Top buzz patch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vie Anti-Mosquito Spray-On 100ml DEET-Free Natural Plant-Based Formula Safe for Kids & Family Indoor & Outdoor Mosquito Protection Travel-Friendly

VIE£7.014.2★978 rev

NATPAT Buzz Patch Mosquito Patch Stickers for Kids - The Original All Natural Citronella Essential Oil Insect Patch Plant Based Ingredients Non-Toxic DEET Free for Toddlers Kids - 48 Count

BUZZPATCH£12.244.2★12,149 rev

Incognito Kids Insect Repellent Spray 100ml - Mosquito Repellent Kids DEET Free Formula - Shields from a Wide Range of Biting Insects Including Ticks - Natural Mosquito Repellent

INCOGNITO£9.954.3★5,174 rev

VIE£3.684.4★866 rev

Mustela Anti-Mosquito Baby 100ml

Mustela£15.394.4★61 rev

Newest

by launch date

Incognito Kids Insect Repellent Spray 100ml - Mosquito Repellent Kids DEET Free Formula - Shields from a Wide Range of Biting Insects Including Ticks - Natural Mosquito Repellent

INCOGNITO£9.955,174 rev

2y ago

Kids Mosquito & Insect Repellent Spray 100ml DEET Free Bug Spray for Children Aged 6+ Months Plant Based Formula 30% Citriodiol Family Friendly Outdoor Protection Against Mosquitoes Midges & Ticks

READY STEADY DEFEND£11.4470 rev

2y ago

Cliganic Mosquito Repellent Stickers (90 Pack) - Animal Patches for Kids Natural DEET-Free Essential Oil Infused

Cliganic£7.269,155 rev

3y ago

Mustela Anti-Mosquito Baby 100ml

Mustela£15.3961 rev

4y ago

NATPAT Buzz Patch Mosquito Patch Stickers for Kids - The Original All Natural Citronella Essential Oil Insect Patch Plant Based Ingredients Non-Toxic DEET Free for Toddlers Kids - 48 Count

BUZZPATCH£12.2412,149 rev

4y ago

What buyers say about buzz patch

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control28%

“Great mosquito repellent stickers”

Smell13%

“The patches smell pleasant. not chemical-strong.”

Value For Money10%

“Very good for the price”

Functionality-Overall10%

“Works”

Quality-Overall8%

“Better than other brands”

Ease Of Use8%

“Easy to use”

Adhesion/Stickiness6%

“the adhesive lasted all day”

Compactness5%

“Compact”

What buyers complain about

Functionality-Overall23%

“Didn't do the job”

Value For Money18%

“Not worth the money”

Smell14%

“the scent is not strong enough”

Allergies9%

“Allergic reaction/sensitive skin”

Adhesion/Stickiness9%

“worst of all they dont stick anywhere”

Pest/Insect Control8%

“all the local turkish bugs / mozzies / flies ate me”

Ingredients-Overall5%

“Not worth the price as no active ingredient so the mosquitos still bit the children”

Top return reasons

Age Suitability18%

Quality-Overall11%

Value For Money11%

Adhesion/Stickiness10%

Functionality-Overall9%

Comfort-Overall7%

Smell7%

Pest/Insect Control5%

Ingredients-Overall4%

Leak-Proof4%

Common questions

Is buzz patch profitable to sell on Amazon United Kingdom?: The niche generates £30K/yr across 11 tracked products. 90-day search growth is +146.7%. Flapen's verdict: Skip it (48/100).
How competitive is the buzz patch niche?: 7 brands and 66 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in buzz patch?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.4%.
When does demand for buzz patch peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.0× the quietest.
What does it cost to enter the buzz patch niche?: Listings span £3.68–£15.39; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 2,764 reviews — the moat a new listing must climb.