Buy Again My Orders

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

9.1%

Market size, estimated

£1.9Ma year

Top search term

tena pads for women532K searches a year

Listings sell for £14.30 on average, from £3.17 to £34.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £14.30 that is £43K to £57K a year per listing.

Average price

£14.30under the $15 to $100 sweet spot

Price range

£3.17–£34.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£43K–£57K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

66% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #167 within Intimate Hygiene. It carries 4,280 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

81%

Out of stock, average day

6.3%

Average rank

#167in Intimate Hygiene

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,280per listing

Listings tracked

32

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months