Buy Again My Orders
Buy Again My Orders shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Buy Again My Orders profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Buy Again My Orders is a £1.9M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 63/100.
Buy Again My Orders: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.0% over the last 90 days and 9.1% of searches end in a purchase.
£1.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Buy Again My Orders products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TENA Discreet Maxi Night Incontinence Pads for Women Specifically Designed for Night Time Protection with Wider Back and Extra Length 48 Count (Pack of 8 x 6) packaging may vary
- Price
- £17.66
- Rating
- 4.6/5
- Reviews
- 5,273
- Age
- 9y ago
TENA Lights Long Liner 120 Incontinence Liners for Women with Sensitive Skin Breathable and Unscented Liner for Light Bladder Weakness and Incontinence 20 Count (Pack of 6)
- Price
- £10.52
- Rating
- 4.7/5
- Reviews
- 6,912
- Age
- 9y ago
TENA Discreet Extra 72 Incontinence Pads (12 x 6 packs) Individually Wrapped for Women with Medium Bladder Weakness Incontinence and Unpredictable Leaks
- Price
- £15.27
- Rating
- 4.6/5
- Reviews
- 9,155
- Age
- 9y ago
TENA Discreet Extra Plus 96 Incontinence Pads Individually Wrapped for Women with Medium to Heavy Bladder Weakness Incontinence and Unpredictable Leaks 16 count (Pack of 6)
- Price
- £25.86
- Rating
- 4.6/5
- Reviews
- 9,155
- Age
- 9y ago
HAVVIS Womens High Waist Knickers Ladies Cotton Briefs Underwear Full Back Coverage Panties Plus Size Multipack (Brief 01-8 Pack - Assorted Colors L)
- Price
- £20.78
- Rating
- 4.4/5
- Reviews
- 13,302
- Age
- 5y ago
Trending
90-day click momentum
APTRO Mens Cargo Hiking Shorts Outdoor Lightweight Golf Casual Shorts for Men with 5 Zipper Pockets Grey L
- Price
- £16.30
- Rating
- 4.4/5
- Reviews
- 1,086
- Age
- 1y ago
Triumph Womens Doreen X Non-Wired Bra White
- Price
- £20.35
- Rating
- 4.4/5
- Reviews
- 9,966
- Age
- 16y ago
HAVVIS Womens High Waist Knickers Ladies Cotton Briefs Underwear Full Back Coverage Panties Plus Size Multipack (Brief 01-8 Pack - Assorted Colors L)
- Price
- £20.78
- Rating
- 4.4/5
- Reviews
- 13,302
- Age
- 5y ago
Lemef 3-Pack Seamless Sports Bra Wirefree Yoga Bra with Removable Pads for Women (3X-Large Black&White&Grey)
- Price
- £13.63
- Rating
- 4.3/5
- Reviews
- 29,512
- Age
- 3y ago
Your Orders Deal of The Day Buy Again Zip up Hoodies for Women UK Lightweight Long Sleeve Sweatshirts With Pocket Casual Hooded Cardigans Autumn Oversized Hoodie Dresses for Women UK Clearance
- Price
- £5.57
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
Always Discreet Maxi Comfort Incontinence Pads Women Absorbency 9 48 Pads Extra Secure Bladder Weakness Pads for Sensitive Bladder Odour Lock
- Price
- £18.80
- Rating
- 4.5/5
- Reviews
- 5,299
- Age
- 8mo ago
Tena Discreet Ultra Pad Normal Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 8x16p
- Price
- £20.44
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 9mo ago
Tena Discreet Ultra Pad Mini Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 6x20p
- Price
- £14.52
- Rating
- 4.7/5
- Reviews
- 2,347
- Age
- 9mo ago
Your Orders Deal of The Day Buy Again Zip up Hoodies for Women UK Lightweight Long Sleeve Sweatshirts With Pocket Casual Hooded Cardigans Autumn Oversized Hoodie Dresses for Women UK Clearance
- Price
- £5.57
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago
Buy Again My Orders Summer Short Sleeve T-Shirt for Women UK 2025 Fashion Button Up V Neck Tops Dressy Casual Pleated Floral Print Blouse Ladies Elegant Tunic Top Comfy Lightweight Going Out Tee
- Price
- £7.43
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
12 rising
Sellers
128
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
35%
Top 20: 89%
Open market
12%
- TENA63%
- Always Discreet6%
- HAVVIS6%
- Triumph5%
- ZVZK4%
- APTRO4%
- Open — no brand owns it (6 brands, 12%)
Buy Again My Orders demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Buy Again My Orders search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tena pads for women532K/yr
- buy again my orders155K/yr
- tena137K/yr
- tena discreet pads for women116K/yr
- buy again101K/yr
- previous orders91K/yr
- tena pads57K/yr
- tena lady47K/yr
- tennant lady pads34K/yr
- tena lady pads for women32K/yr
What reviews say buyers love and hate about Buy Again My Orders
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Excellent value for money”
“Perfect pads best on market”
“Very comfortable”
“As described”
“Good fit”
What buyers complain about
68% of reviews“.too large”
“The pads are extra thick”
“there is some leakage”
“Pads poor quality”
“its not as comfortable to wear”
Buy Again My Orders return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Buy Again My Orders questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
