Is buy again my orders profitable to sell on Amazon United Kingdom?

The niche generates £1.9M/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (63/100).

How competitive is the buy again my orders niche?

12 brands and 128 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in buy again my orders?

Top complaints mined from reviews: Size-Overall, Thickness, Leak-Proof. The return rate is 0.1%.

What does it cost to enter the buy again my orders niche?

Listings span £3.17–£34.44; the average listing price is £14.30 (sweet spot $15–$100). The average incumbent carries 4,280 reviews — the moat a new listing must climb.

buy again my orders

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.9M

£1.9M/yr · 1.4M searches

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good£14.30

avg listing price — sweet spot $15–$100

Price range

Good£3.17–£34.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,279.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, buy again my orders is a £1.9M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

buy again my orders market data

Units sold / yr: 150K–200K; avg 3,000–4,000/product
Revenue / yr: £2.1M–£2.9M; units × avg price
Conversion rate: 9.1%
Avg BSR: #167
Page quality: 0%
Prime: 81%
Sponsored: 66%
Out of stock: 6.3%
Avg brand age: 45 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

128

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

35%

Top 20: 89%

Open market

12%

TENA63%
Always Discreet6%
HAVVIS6%
Triumph5%
ZVZK4%
APTRO4%
Open — no brand owns it (6 brands, 12%)

Demand

Weekly Amazon search volume, last 18 weeks — -9.0% search growth over the last 90 days.

Open Trend

Top buy again my orders search terms

tena pads for women532K/yr -12.3%11.0% conv.
buy again my orders155K/yr -1.8%0.0% conv.
tena137K/yr -10.0%5.9% conv.
tena discreet pads for women116K/yr -10.0%10.5% conv.
buy again101K/yr +1.9%0.1% conv.
previous orders91K/yr -9.3%0.0% conv.
tena pads57K/yr -1.6%7.3% conv.
tena lady47K/yr -2.5%8.8% conv.
tennant lady pads34K/yr +12.0%10.7% conv.
tena lady pads for women32K/yr -13.4%10.7% conv.

All search terms

Top buy again my orders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TENA Discreet Maxi Night Incontinence Pads for Women Specifically Designed for Night Time Protection with Wider Back and Extra Length 48 Count (Pack of 8 x 6) packaging may vary

TENA£17.664.6★5,273 rev

TENA Lights Long Liner 120 Incontinence Liners for Women with Sensitive Skin Breathable and Unscented Liner for Light Bladder Weakness and Incontinence 20 Count (Pack of 6)

TENA£10.524.7★6,912 rev

TENA Discreet Extra 72 Incontinence Pads (12 x 6 packs) Individually Wrapped for Women with Medium Bladder Weakness Incontinence and Unpredictable Leaks

TENA£15.274.6★9,155 rev

TENA Discreet Extra Plus 96 Incontinence Pads Individually Wrapped for Women with Medium to Heavy Bladder Weakness Incontinence and Unpredictable Leaks 16 count (Pack of 6)

TENA£25.864.6★9,155 rev

HAVVIS Womens High Waist Knickers Ladies Cotton Briefs Underwear Full Back Coverage Panties Plus Size Multipack (Brief 01-8 Pack - Assorted Colors L)

HAVVIS£20.784.4★13,302 rev

Newest

by launch date

Always Discreet Maxi Comfort Incontinence Pads Women Absorbency 9 48 Pads Extra Secure Bladder Weakness Pads for Sensitive Bladder Odour Lock

Always Discreet£18.805,299 rev

8mo ago

Tena Discreet Ultra Pad Normal Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 8x16p

TENA£20.44118 rev

9mo ago

Tena Discreet Ultra Pad Mini Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 6x20p

TENA£14.522,347 rev

9mo ago

Your Orders Deal of The Day Buy Again Zip up Hoodies for Women UK Lightweight Long Sleeve Sweatshirts With Pocket Casual Hooded Cardigans Autumn Oversized Hoodie Dresses for Women UK Clearance

Angxiwan£5.5716 rev

1y ago

Buy Again My Orders Summer Short Sleeve T-Shirt for Women UK 2025 Fashion Button Up V Neck Tops Dressy Casual Pleated Floral Print Blouse Ladies Elegant Tunic Top Comfy Lightweight Going Out Tee

Generic£7.432 rev

1y ago

What buyers say about buy again my orders

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Excellent value for money”

Quality-Overall16%

“Perfect pads best on market”

Comfort-Overall12%

“Very comfortable”

Advertised Vs Actual Product10%

“As described”

Size-Overall5%

“Good fit”

Absorbency4%

“Really absorbent”

Ease Of Use3%

“Easy to use”

Leak-Proof2%

“small leaks are easily controlled”

Efficiency2%

“Functionally efficient”

Thickness1%

“Reliable as thick”

What buyers complain about

Size-Overall14%

“.too large”

Thickness11%

“The pads are extra thick”

Leak-Proof9%

“there is some leakage”

Quality-Overall8%

“Pads poor quality”

Comfort-Overall6%

“its not as comfortable to wear”

Value For Money6%

“Waste of money”

Absorbency5%

“not as absorbent”

Adhesion/Stickiness3%

“not as adhesive”

Allergies3%

“These make u sore something on them that irritates you”

Smell2%

“sometimes I recceive a batch that have an awful chemical smell”

Top return reasons

Size-Overall62%

Advertised Vs Actual Product5%

Leak-Proof4%

Comfort-Overall4%

Thickness3%

Length3%

Thin3%

Waist Fit2%

Weight Heavy1%

Value For Money1%

Common questions

Is buy again my orders profitable to sell on Amazon United Kingdom?: The niche generates £1.9M/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (63/100).
How competitive is the buy again my orders niche?: 12 brands and 128 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in buy again my orders?: Top complaints mined from reviews: Size-Overall, Thickness, Leak-Proof. The return rate is 0.1%.
What does it cost to enter the buy again my orders niche?: Listings span £3.17–£34.44; the average listing price is £14.30 (sweet spot $15–$100). The average incumbent carries 4,280 reviews — the moat a new listing must climb.