- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £75K/yr45K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 35 sellers
Flapen Score
Butyrate against its category
The dotted line is the Health & Personal Care average. Past it, Butyrate is stronger. Inside it, weaker.
Market
The Butyrate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butyrate 45K times last year and spent an estimated £75K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £75Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- sodium butyrate26K searches a year
02 · Price
A sale here is worth £17.49.
Listings sell for £17.49 on average, from £7.74 to £31.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £17.49 that is £9K to £13K a year per listing.
- Average price
- £17.49inside the $15 to $100 sweet spot
- Price range
- £7.74–£31.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #273 within Enzymes. It carries 463 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #273in Enzymes
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 463per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Butyrate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OstroVit Sodium Butyrate 90 caps - Sodium - Vegan - HPMC - Gut & Microbiome
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 5y ago

BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness
- Price
- £22.81
- Rating
- 4.1/5
- Reviews
- 151
- Age
- 4y ago

Aliness Sodium Butyrate 100 Capsules - Gut Health Supplements with Microcapsule Technology - IBS Relief Supplement for Men & Women - (Butyric Acid)
- Price
- £14.88
- Rating
- 4.5/5
- Reviews
- 521
- Age
- 7y ago

BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support
- Price
- £31.19
- Rating
- 4.4/5
- Reviews
- 2,657
- Age
- 15y ago

Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £15.67
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago
Trending
estimated 90-day click momentum
Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £15.67
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago

Norsa Pharma Nucleobutin Forte (60 Capsules) Enteric-Coated Sodium Butyrate with Dietary Nucleotides | Sodium Supplement for Gut Health Bloat Gas Digestive & Immune Support | Palm-Oil Free
- Price
- £24.74
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 9mo ago

BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support
- Price
- £31.19
- Rating
- 4.4/5
- Reviews
- 2,657
- Age
- 15y ago

Osavi Sodium Butyrate SR 960 mg 60 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £13.29
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness
- Price
- £22.81
- Rating
- 4.1/5
- Reviews
- 151
- Age
- 4y ago
Newest
by launch date
Norsa Pharma Nucleobutin Forte (60 Capsules) Enteric-Coated Sodium Butyrate with Dietary Nucleotides | Sodium Supplement for Gut Health Bloat Gas Digestive & Immune Support | Palm-Oil Free
- Price
- £24.74
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 9mo ago

Ultra Lyte Sodium Butyrate 600mg per Serving 80% Butyric Acid 90 Vegan Capsules 45 Servings Advanced Microencapsulated Formula Gut Comfort & Digestive Balance
- Price
- £9.63
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 11mo ago

Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £15.67
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago

Osavi Sodium Butyrate SR 960 mg 60 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £13.29
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness
- Price
- £22.81
- Rating
- 4.1/5
- Reviews
- 151
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
35
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- OstroVit40%
- BodyBio31%
- Aliness12%
- OSAVI9%
- Ultra Lyte4%
- Norsa Pharma3%
Demand
Butyrate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Butyrate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sodium butyrate26K/yr
- butyrate15K/yr
- butyrate supplement uk5K/yr
Reviews and returns
What reviews say buyers love and hate about Butyrate
We read the reviews and the return reasons for every product selling here.
“The taste is gross its like vomit very sour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butyrate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









