- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £75K/yr45K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 35 sellers
Flapen Score
Butyrate against its category
The dotted line is the Health & Personal Care average. Past it, Butyrate is stronger. Inside it, weaker.
Market
The Butyrate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butyrate 45K times last year and spent an estimated £75K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £75Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- sodium butyrate26K searches a year
02 · Price
A sale here is worth £17.49.
Listings sell for £17.49 on average, from £7.74 to £31.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £17.49 that is £9K to £13K a year per listing.
- Average price
- £17.49inside the $15 to $100 sweet spot
- Price range
- £7.74–£31.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #273 within Enzymes. It carries 463 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #273in Enzymes
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 463per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Butyrate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OstroVit Sodium Butyrate 90 caps - Sodium - Vegan - HPMC - Gut & Microbiome
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 5y ago

BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness
- Price
- £22.81
- Rating
- 4.1/5
- Reviews
- 151
- Age
- 4y ago

Aliness Sodium Butyrate 100 Capsules - Gut Health Supplements with Microcapsule Technology - IBS Relief Supplement for Men & Women - (Butyric Acid)
- Price
- £14.88
- Rating
- 4.5/5
- Reviews
- 521
- Age
- 7y ago

BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support
- Price
- £31.19
- Rating
- 4.4/5
- Reviews
- 2,657
- Age
- 15y ago

Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £15.67
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago
Trending
90-day click momentum
Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £15.67
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago

Norsa Pharma Nucleobutin Forte (60 Capsules) Enteric-Coated Sodium Butyrate with Dietary Nucleotides | Sodium Supplement for Gut Health Bloat Gas Digestive & Immune Support | Palm-Oil Free
- Price
- £24.74
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 9mo ago

BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support
- Price
- £31.19
- Rating
- 4.4/5
- Reviews
- 2,657
- Age
- 15y ago

Osavi Sodium Butyrate SR 960 mg 60 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £13.29
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness
- Price
- £22.81
- Rating
- 4.1/5
- Reviews
- 151
- Age
- 4y ago
Newest
by launch date
Norsa Pharma Nucleobutin Forte (60 Capsules) Enteric-Coated Sodium Butyrate with Dietary Nucleotides | Sodium Supplement for Gut Health Bloat Gas Digestive & Immune Support | Palm-Oil Free
- Price
- £24.74
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 9mo ago

Ultra Lyte Sodium Butyrate 600mg per Serving 80% Butyric Acid 90 Vegan Capsules 45 Servings Advanced Microencapsulated Formula Gut Comfort & Digestive Balance
- Price
- £9.63
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 11mo ago

Osavi Sodium Butyrate SR 960 mg 120 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £15.67
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago

Osavi Sodium Butyrate SR 960 mg 60 Vegan Capsules | Microencapsulated SustainedRelease Sodium Butyrate | High Butyric Acid Content | Tasteless & Odourless | Vegan GlutenFree SoyFree GMOFree
- Price
- £13.29
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

BodyBio Butyrate - Postbiotic for Gut Health Digestive Support Bloat Gas & Constipation Relief Leaky Gut Repair - Sodium + Butyric Acid Supplement for GI Wellness
- Price
- £22.81
- Rating
- 4.1/5
- Reviews
- 151
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
35
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- OstroVit40%
- BodyBio31%
- Aliness12%
- OSAVI9%
- Ultra Lyte4%
- Norsa Pharma3%
Demand
Butyrate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Butyrate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sodium butyrate26K/yr
- butyrate15K/yr
- butyrate supplement uk5K/yr
Reviews and returns
What reviews say buyers love and hate about Butyrate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The taste is gross its like vomit very sour
Taste is horrendous
* None apparent from the listing
Not the nicest smell
It smells like vomit
not cheap either
Quite expensive, considering that there is only 60 capsules in the box
Love
The capsules are easy to take
Easy to swallow
The capsules themselves are easy to swallow
Working well, without any ill effects noted
Works for me
Działa
It helps my gut health, reduce bloating and helps with constipation
Definitely helps with digestive problems
noticeable improvement in how settled my digestion feels throughout the day
Great quality capsules
High Quality Sodium Butyrate Capsules That Fit Perfectly Into My Daily Routine
Excellent product
Helps my stomach issues
hoping my stomach will be beneficial
which appears to make the supplement easier on the stomach
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butyrate questions
Answered from the same tracked data.









