But Plug
a small market ($68K/yr) — But Plug doesn't clear our bar today.
Flapen Score
Is But Plug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, But Plug is a £68K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
But Plug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.4% over the last 90 days and 3.1% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top But Plug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3 PCS Butt Plug Stainless Steel Anal Plug in 3 Sizes Anal Sex Toys for Men Women Non-Slip Butt Plug Set Washable Rustproof for Gay Couples (7cm 8.2cm 9cm)
- Price
- £8.84
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago
Vibrating Butt Plug Set 3-Size Anal Toys for Beginners AI Sync Multiple Vibration Modes Anal Plugs Training Kit Sex Toys Couples for Women Man Buttplug Silicone Small But Plug Adult Toy Woman Men
- Price
- £15.85
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 1y ago
4PCS Butt Plug Women Men Anal Plug 3-Size(M-XL) Anal Toys for Beginners to Advanced Sex Toyscouples for Couples Silicone Buttplug Training Kit But Plugs Sex Toys
- Price
- £14.26
- Rating
- 5.0/5
- Reviews
- 46
- Age
- 8mo ago
Anal Plug Sex Toys Anal Plugs for Beginners Sex Toys for Men Sex Toy Butt Plugs for Couples Anal Toys Adult Toys Sex toys4women Clitoral Anal Sex Toys4couples Men & Women SM Adult Toy Sex Toys
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 3y ago
3 PCS Butt Plug Stainless Steel Anal Plug in 3 Sizes Anal Sex Toys for Men Women Non-Slip Butt Plug Set Washable Rustproof for Gay Couples (7cm 8.2cm 9cm) (Pink)
- Price
- £8.81
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 1y ago
Trending
90-day click momentum
Vibrating Butt Plug Anal Vibrator with Threaded Surface Anal Toys Anal Plug with 9 Rotation & 9 Vibration But Plug Sex Toys with Wide Base Buttplug Adult Toys Sex Toyscouples for Couples Women
- Price
- £11.30
- Rating
- 5.0/5
- Reviews
- 23
- Age
- 4mo ago
Silicone Anal Butt Plug Trainer Set Pack of 6 Anal Sex Toys Fetish Safety Male Prostate Massager Anal Butt Pugs Pure Pleasure for Women Gay Lesbian Couples Adult Sex Toys (Purple)
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Butt Plug Women Anal Plug Sex Toys Woman 3 Size 10 Modes Vibrating Buttplug | Anal Sex Toyscouples for Couples Set Panty Vibabrator for Women Buttpug Beginner APP Vibrator with Remote But Plugs G
- Price
- £15.96
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 8mo ago
4PCS Butt Plug Women Men Anal Plug 3-Size(M-XL) Anal Toys for Beginners to Advanced Sex Toyscouples for Couples Silicone Buttplug Training Kit But Plugs Sex Toys
- Price
- £14.26
- Rating
- 5.0/5
- Reviews
- 46
- Age
- 8mo ago
3 PCS Butt Plug Kit Anal Toys Anal Plug But Plug Buttplug Sex Toys for Couples Toyscouples Trainer Sex Toy Silicone Adult Toys Sex Toyscouples for Men Women Gay (Black)
- Price
- £12.63
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8mo ago
Newest
by launch dateVibrating Butt Plug Anal Vibrator with Threaded Surface Anal Toys Anal Plug with 9 Rotation & 9 Vibration But Plug Sex Toys with Wide Base Buttplug Adult Toys Sex Toyscouples for Couples Women
- Price
- £11.30
- Rating
- 5.0/5
- Reviews
- 23
- Age
- 4mo ago
4PCS Butt Plug Women Men Anal Plug 3-Size(M-XL) Anal Toys for Beginners to Advanced Sex Toyscouples for Couples Silicone Buttplug Training Kit But Plugs Sex Toys
- Price
- £14.26
- Rating
- 5.0/5
- Reviews
- 46
- Age
- 8mo ago
Butt Plug Women Anal Plug Sex Toys Woman 3 Size 10 Modes Vibrating Buttplug | Anal Sex Toyscouples for Couples Set Panty Vibabrator for Women Buttpug Beginner APP Vibrator with Remote But Plugs G
- Price
- £15.96
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 8mo ago
3 PCS Butt Plug Kit Anal Toys Anal Plug But Plug Buttplug Sex Toys for Couples Toyscouples Trainer Sex Toy Silicone Adult Toys Sex Toyscouples for Men Women Gay (Black)
- Price
- £12.63
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8mo ago
Anal Toys Male Sex Toys for Men Prostate Massager Anal Plug with 9 Expansion 9 Thrust & 9 Vibration Prostate Vibratar Adult Mens Sex Toy Toys4mens UK Vibrating Butt Plug Remote Control Vibrator
- Price
- £25.69
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
34
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
20%
- Vooloka29%
- Fychuo23%
- Nhemeylp9%
- Soul Snatcher8%
- Domifo6%
- AWEERT5%
But Plug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
What reviews say buyers love and hate about But Plug
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Premium quality”
“fits well”
“Fun toy”
“Great variety and powerful vibrations”
“Good price”
What buyers complain about
56% of reviews“Sizing seems a bit odd as it jumps from the smallest to the medium which for some might be an issue”
“Not sturdy”
“impossible to control”
“Very disappointing”
“Petit NONE VIBRATING But Plug”
But Plug return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common But Plug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
