But Plug

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

3.1%

Market size, estimated

£68Ka year

Peak month

December1.7× the quietest month

Top search term

but plug149K searches a year

Listings sell for £12.21 on average, from £4.60 to £25.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.21 that is £1K to £3K a year per listing.

Average price

£12.21under the $15 to $100 sweet spot

Price range

£4.60–£25.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 223 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#0in Sex & Sensuality

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

223per listing

Listings tracked

17

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months