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Burns Kit

Fail

The top 5 brands take 100% of clicks, so Burns Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£93K/yr48K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
83%top-5 click share · 5 brands · 37 sellers

Flapen Score

Burns Kit against its category

The dotted line is the Health & Personal Care average. Past it, Burns Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burns Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burns Kit 48K times last year and spent an estimated £93K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
13.8%
Market size, estimated
£93Ka year
Peak month
March1.6× the quietest month
Top search term
burns kit23K searches a year

02 · Price

A sale here is worth £13.91.

Listings sell for £13.91 on average, from £3.61 to £25.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.91 that is £7K to £10K a year per listing.

Average price
£13.91under the $15 to $100 sweet spot
Price range
£3.61–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within First Aid. It carries 226 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#46in First Aid
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Burns Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

37

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Astroplast45%
  • St John Ambulance21%
  • Reliance Medical15%
  • Safety First Aid Group15%
  • Apex First Aid4%
  • Open — no brand owns it (0%)

Demand

Burns Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Burns Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • burns kit23K/yr
  • burn kit9K/yr
  • burns first aid kit6K/yr
  • burn kit first aid4K/yr
  • burns kit first aid4K/yr
  • first aid burns kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Burns Kit

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Value For Money”
75%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“Not a Burn Kit as pictured”
A buyer, on “Advertised Vs Actual Product”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Burns Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data