How competitive is the Burns Kit niche on Amazon United Kingdom?

5 brands and 37 sellers compete in Burns Kit on Amazon United Kingdom. The top 5 Burns Kit products take 83% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Burns Kit?

Burns Kit buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Burns Kit niche?

Burns Kit sells for £13.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.61–£25.04. The average incumbent carries 226 reviews — the moat a new listing must climb.

Burns Kit

brand-locked demand (top 5 brands take 100% of clicks) — Burns Kit doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Burns Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burns Kit is a £93K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Burns Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.3% over the last 90 days and 13.8% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr10K

Search volume / yr-2.3%48K

Conversion rate13.8%

Avg price£13.91

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 37

Top-5 product click share83%

Open market0%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Burns Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Astroplast First Aid Burns Dispenser in Compact Red Piccolo Box - Refillable First Aid Kit with Burn Gel Gloves and Burn Dressings - Essential Medical Equipment for Home Workplace or Car

Price: £9.45
Rating: 4.8/5
Reviews: 224
Age: 6y ago

St John Ambulance and Burnshield Standard Burns First Aid Kit

Price: £11.85
Rating: 4.6/5
Reviews: 70
Age: 5y ago

Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Small with Burns Gels and Dressings - for Home Workplace Workshop Catering environments

Price: £13.19
Rating: 4.6/5
Reviews: 62
Age: 2y ago

Astroplast 1044229 Wallace Cameron Micro Burns First Aid Kit Orange

Price: £3.61
Rating: 4.4/5
Reviews: 299
Age: 15y ago

Reliance Medical Burn First Aid Kit - Red Stockholm Bag Revolutionary Relabel Dressings Ideal for Kitchens and Hazard Areas

Price: £16.74
Rating: 4.8/5
Reviews: 452
Age: 17y ago

Newest

by launch date

Premium Burns First Aid Kit Bag - Fully Stocked in Red Burns Bag with Compartments Containing Burns Gel Burns Dressings Bandages Scissors

Price: £15.16
Rating: 3.3/5
Reviews: 10
Age: 1y ago

Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Small with Burns Gels and Dressings - for Home Workplace Workshop Catering environments

Price: £13.19
Rating: 4.6/5
Reviews: 62
Age: 2y ago

Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Medium with Burns Gels and Dressings - - for Home Workplace Workshop Catering environments

Price: £25.04
Rating: 4.6/5
Reviews: 62
Age: 2y ago

St John Ambulance and Burnshield Standard Burns First Aid Kit

Price: £11.85
Rating: 4.6/5
Reviews: 70
Age: 5y ago

Astroplast First Aid Burns Dispenser in Compact Red Piccolo Box - Refillable First Aid Kit with Burn Gel Gloves and Burn Dressings - Essential Medical Equipment for Home Workplace or Car

Price: £9.45
Rating: 4.8/5
Reviews: 224
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Astroplast45%
St John Ambulance21%
Reliance Medical15%
Safety First Aid Group15%
Apex First Aid4%
Open — no brand owns it (0%)

Burns Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR13.8%Products10Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews226Avg BSR#46

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Burns Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

burns kit23K/yr +0.4%12.7% conv.
burn kit9K/yr -3.4%11.5% conv.
burns first aid kit6K/yr +13.5%11.3% conv.
burn kit first aid4K/yr +21.3%11.8% conv.
burns kit first aid4K/yr -36.0%16.8% conv.
first aid burns kit3K/yr -6.2%9.6% conv.

What reviews say buyers love and hate about Burns Kit

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money38%

“Good value”

Quality-Overall15%

“Great product perfect for our business”

Compactness15%

“Good and compact first aid kid wth good quality components”

Size-Overall13%

“the bag is perfect size”

Strength5%

“Very sturdy case makes up for the lack of contents”

What buyers complain about

75% of reviews

Advertised Vs Actual Product75%

“Not a Burn Kit as pictured”

Burns Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Burns Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burns Kit 43/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 10 tracked products. Search demand moved -2.3% over the last 90 days.