burns kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Great225.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.91avg listing price — sweet spot $15–$100
Price range
Okay£3.61–£25.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Market size
Bad£93K£93K/yr · 48K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, burns kit is a £93K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
burns kit market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £111K–£139K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Astroplast45%
- St John Ambulance21%
- Reliance Medical15%
- Safety First Aid Group15%
- Apex First Aid4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top burns kit search terms
- burns kit23K/yr
- burn kit9K/yr
- burns first aid kit6K/yr
- burn kit first aid4K/yr
- burns kit first aid4K/yr
- first aid burns kit3K/yr
Top burns kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astroplast First Aid Burns Dispenser in Compact Red Piccolo Box - Refillable First Aid Kit with Burn Gel Gloves and Burn Dressings - Essential Medical Equipment for Home Workplace or Car
Astroplast£9.454.8★224 rev
St John Ambulance and Burnshield Standard Burns First Aid Kit
St John Ambulance£11.854.6★70 rev
Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Small with Burns Gels and Dressings - for Home Workplace Workshop Catering environments
Safety First Aid Group£13.194.6★62 rev
Astroplast 1044229 Wallace Cameron Micro Burns First Aid Kit Orange
Astroplast£3.614.4★299 rev
Reliance Medical Burn First Aid Kit - Red Stockholm Bag Revolutionary Relabel Dressings Ideal for Kitchens and Hazard Areas
Reliance Medical£16.744.8★452 rev
Newest
by launch date
Premium Burns First Aid Kit Bag - Fully Stocked in Red Burns Bag with Compartments Containing Burns Gel Burns Dressings Bandages Scissors
Apex First Aid£15.1610 rev
Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Small with Burns Gels and Dressings - for Home Workplace Workshop Catering environments
Safety First Aid Group£13.1962 rev
Safety First Aid Group Evolution Plus HypaSoothe Emergency Burns First Aid Kit Medium with Burns Gels and Dressings - - for Home Workplace Workshop Catering environments
Safety First Aid Group£25.0462 rev
St John Ambulance and Burnshield Standard Burns First Aid Kit
St John Ambulance£11.8570 rev
Astroplast First Aid Burns Dispenser in Compact Red Piccolo Box - Refillable First Aid Kit with Burn Gel Gloves and Burn Dressings - Essential Medical Equipment for Home Workplace or Car
Astroplast£9.45224 rev
Trending
90-day click momentumAstroplast 1044229 Wallace Cameron Micro Burns First Aid Kit Orange
Astroplast£3.614.4★
Reliance Mediacal REL141 Mini Burns First Aid Kit Mini Vinyl Pouch
Reliance Medical£7.844.8★
BurnSoothe Burn First Aid Kit In Orange Compact Aura Box First Aid Emergency Burn Kit - Modern Comprehensive Burns Kit. Ideal For Smaller Work Environments (Box Size: 20.5cmh X 20cmw X 6.5cmd)
Reliance Medical£16.874.8★
St John Ambulance and Burnshield Standard Burns First Aid Kit
St John Ambulance£11.854.6★
Reliance Medical First Aid Kit Standard Burn Aid Kit in Aura Box - Includes Gel Soaked Dressings Ideal for Treating Burns Scalds Sunburn Complete Dressing Kit for Emergency Care
Reliance Medical£19.344.6★
What buyers say about burns kit
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Great product perfect for our business”
“Good and compact first aid kid wth good quality components”
“the bag is perfect size”
“Very sturdy case makes up for the lack of contents”
“Good item to carry in vehicle. kept in my motorbike top box - permanent feature”
“Super useful to have around”
What buyers complain about
“Not a Burn Kit as pictured”
Top return reasons
Common questions
- Is burns kit profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 10 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the burns kit niche?
- 5 brands and 37 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in burns kit?
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for burns kit peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the burns kit niche?
- Listings span £3.61–£25.04; the average listing price is £13.91 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.