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Burns Kit

Fail

The top 5 brands take 100% of clicks, so Burns Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£93K/yr48K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
83%top-5 click share · 5 brands · 37 sellers

Flapen Score

Burns Kit against its category

The dotted line is the Health & Personal Care average. Past it, Burns Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burns Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burns Kit 48K times last year and spent an estimated £93K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
13.8%
Market size, estimated
£93Ka year
Peak month
March1.6× the quietest month
Top search term
burns kit23K searches a year

02 · Price

A sale here is worth £13.91.

Listings sell for £13.91 on average, from £3.61 to £25.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.91 that is £7K to £10K a year per listing.

Average price
£13.91under the $15 to $100 sweet spot
Price range
£3.61–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within First Aid. It carries 226 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#46in First Aid
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Burns Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Astroplast45%
  • St John Ambulance21%
  • Reliance Medical15%
  • Safety First Aid Group15%
  • Apex First Aid4%
  • Open — no brand owns it (0%)

Demand

Burns Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Burns Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burns kit23K/yr
  • burn kit9K/yr
  • burns first aid kit6K/yr
  • burn kit first aid4K/yr
  • burns kit first aid4K/yr
  • first aid burns kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Burns Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product75%−0.08

Not a Burn Kit as pictured

Not Burnshield as described

Love

Value For Money38%+2.88

Good value

Great value for money

Excellent value for money

Quality-Overall15%−0.03

Great product perfect for our business

Decent quality, shame there's not more of it

Not too bad

Compactness15%+0.85

Good and compact first aid kid wth good quality components

Compact and well stocked

Size-Overall13%+0.74

the bag is perfect size

Handy sized Burns Kit

Strength5%−0.01

Very sturdy case makes up for the lack of contents

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁█▁█▁█

FAQ

Common Burns Kit questions

Answered from the same tracked data.