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Burn Gel

Fail

Prices span $2.63–$10.30, mostly outside the sweet spot, so Burn Gel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£88K/yr89K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
62%top-5 click share · 11 brands · 43 sellers

Flapen Score

Burn Gel against its category

The dotted line is the Health & Personal Care average. Past it, Burn Gel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burn Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burn Gel 89K times last year and spent an estimated £88K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
17.2%
Market size, estimated
£88Ka year
Peak month
July1.7× the quietest month
Top search term
burn gel72K searches a year

02 · Price

A sale here is worth £5.73.

Listings sell for £5.73 on average, from £2.63 to £10.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.73 that is £3K to £4K a year per listing.

Average price
£5.73under the $15 to $100 sweet spot
Price range
£2.63–£10.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within First Aid. It carries 361 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#15in First Aid
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
361per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Burn Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

43

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • Safety First Aid Group36%
  • Qualicare15%
  • IndustraCare12%
  • RedRelief8%
  • General Medi7%
  • SHB5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Burn Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Burn Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burn gel72K/yr
  • burn spray8K/yr
  • burns gel6K/yr
  • burn spray first aid3K/yr

Reviews and returns

What reviews say buyers love and hate about Burn Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Contamination33%−0.20

not sure if contaminated with

Allergies33%

After being bitten numerous times by the dreaded, ‘ Gnat's, midges, Mozzies ‘...leaving me itching like crazy...just one small dollop rubbed on each bite of this stuff

Smell33%+0.19

I normally didn't anything with strong scent on burns to hurt more

Love

Quality-Overall27%+0.42

Excellent product

Really great item to have while camping

Very good gel

Efficiency18%+1.37

Works well

Works really well on small burns if applied straight away

Excellent works fast no pain

Value For Money11%+0.82

Reasonably priced

Good value for money

Good value

Ease Of Use11%

Easy to use

These have come in handy a few times now

Does the job comes in handy

Advertised Vs Actual Product6%+0.40

Does the job

Product came exactly as appears in photos

Does what it says

Return

0.1% Return rate 11% Fixable by listing

Value For Money20%▁▁█▁▁▁
Advertised Vs Actual Product10%▁▁▁▁█▁
Ease Of Use10%▁▁▁█▁▁
Functionality-Overall10%
Thin10%▁▁▁█▁▁

FAQ

Common Burn Gel questions

Answered from the same tracked data.