burn gel
Skip itPrices mostly outside the sweet spot ($2.63–$10.30) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Review moat
Great360.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 89K searches
Avg price
Bad£5.73avg listing price — sweet spot $15–$100
Price range
Bad£2.63–£10.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burn gel is a £88K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
burn gel market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £86K–£115K
- units × avg price
- Conversion rate
- 17.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
43
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
16%
- Safety First Aid Group36%
- Qualicare15%
- IndustraCare12%
- RedRelief8%
- General Medi7%
- SHB5%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top burn gel search terms
- burn gel72K/yr
- burn spray8K/yr
- burns gel6K/yr
- burn spray first aid3K/yr
Top burn gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle
Safety First Aid Group£4.464.6★579 rev
Qualicare 3.5g Burns Scalds Emergency First Aid Treatment Gel Sachets 25 Pack
Qualicare£5.434.6★474 rev
Safety First Aid Group HypaSoothe Emergency Burn Gel 6g Sachets Pack 20
Safety First Aid Group£7.214.6★579 rev
IndustraCare 25 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools
IndustraCare£6.624.8★65 rev
RedRelief Emergency Burn Gel 120ml Bottle - Soothing and Cooling Gel Dressing for Burns Scalds and Sunburn
RedRelief£5.844.6★976 rev
Newest
by launch date
IndustraCare Emergency First Aid Burns Care Scalds Sunburn Dressings Cooling Gel - 120ml Bottle
IndustraCare£4.744 rev
Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream
VNEUOL£7.7221 rev
IndustraCare 10 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools
IndustraCare£4.0893 rev
IndustraCare 25 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools
IndustraCare£6.6265 rev
Safety First Aid Group HypaSoothe Emergency Burn Gel 6g Sachets Pack 20
Safety First Aid Group£7.21579 rev
Trending
90-day click momentumIndustraCare Emergency First Aid Burns Care Scalds Sunburn Dressings Cooling Gel - 120ml Bottle
IndustraCare£4.745.0★
Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream
VNEUOL£7.724.4★
AeroBurn Burn Spray 50ml
Aero Healthcare£4.944.6★
Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle
Safety First Aid Group£4.464.6★
RedRelief Burn Gel Sachets 3.5g - Pack of 20
RedRelief£4.964.6★
What buyers say about burn gel
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Works well”
“Reasonably priced”
“Easy to use”
“Does the job”
“Good for small burns”
“Sue P. Saved my leg suggeat to keep in i do”
“very useful and soothing on skin”
“Yes I use it lots good for skin”
“Good quality spray”
What buyers complain about
“not sure if contaminated with”
“After being bitten numerous times by the dreaded, ‘ Gnat's, midges, Mozzies ‘...leaving me itching like crazy...just one small dollop rubbed on each bite of this stuff”
“I normally didn't anything with strong scent on burns to hurt more”
Top return reasons
Common questions
- Is burn gel profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the burn gel niche?
- 11 brands and 43 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in burn gel?
- Top complaints mined from reviews: Contamination, Allergies, Smell. The return rate is 0.1%.
- When does demand for burn gel peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the burn gel niche?
- Listings span £2.63–£10.30; the average listing price is £5.73 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.