How competitive is the Burn Gel niche on Amazon United Kingdom?

11 brands and 43 sellers compete in Burn Gel on Amazon United Kingdom. The top 5 Burn Gel products take 62% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Burn Gel?

Burn Gel buyers on Amazon United Kingdom complain most about Contamination, Allergies, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Burn Gel niche?

Burn Gel sells for £5.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.63–£10.30. The average incumbent carries 361 reviews — the moat a new listing must climb.

Burn Gel

prices mostly outside the sweet spot ($2.63–$10.30) — Burn Gel doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Burn Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burn Gel is a £88K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.

Burn Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.3% over the last 90 days and 17.2% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr20K

Search volume / yr+15.3%89K

Conversion rate17.2%

Avg price£5.73

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 43

Top-5 product click share62%

Open market21%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Burn Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle

Price: £4.46
Rating: 4.6/5
Reviews: 579
Age: 3y ago

Qualicare 3.5g Burns Scalds Emergency First Aid Treatment Gel Sachets 25 Pack

Price: £5.43
Rating: 4.6/5
Reviews: 474
Age: 7y ago

Safety First Aid Group HypaSoothe Emergency Burn Gel 6g Sachets Pack 20

Price: £7.21
Rating: 4.6/5
Reviews: 579
Age: 2y ago

IndustraCare 25 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools

Price: £6.62
Rating: 4.8/5
Reviews: 65
Age: 1y ago

RedRelief Emergency Burn Gel 120ml Bottle - Soothing and Cooling Gel Dressing for Burns Scalds and Sunburn

Price: £5.84
Rating: 4.6/5
Reviews: 976
Age: 6y ago

Newest

by launch date

IndustraCare Emergency First Aid Burns Care Scalds Sunburn Dressings Cooling Gel - 120ml Bottle

Price: £4.74
Rating: 5.0/5
Reviews: 4
Age: 5mo ago

Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream

Price: £7.72
Rating: 4.4/5
Reviews: 21
Age: 7mo ago

IndustraCare 10 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools

Price: £4.08
Rating: 4.5/5
Reviews: 93
Age: 1y ago

IndustraCare 25 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools

Price: £6.62
Rating: 4.8/5
Reviews: 65
Age: 1y ago

Safety First Aid Group HypaSoothe Emergency Burn Gel 6g Sachets Pack 20

Price: £7.21
Rating: 4.6/5
Reviews: 579
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

Safety First Aid Group36%
Qualicare15%
IndustraCare12%
RedRelief8%
General Medi7%
SHB5%
Open — no brand owns it (5 brands, 16%)

Burn Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR17.2%Products16Brands11Top 5 Brands79%OOS Rate0.0%Rating4.6★Reviews361Avg BSR#15

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Burn Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

burn gel72K/yr +10.9%14.9% conv.
burn spray8K/yr +33.6%10.0% conv.
burns gel6K/yr +52.6%12.9% conv.
burn spray first aid3K/yr +20.4%14.1% conv.

What reviews say buyers love and hate about Burn Gel

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall27%

“Excellent product”

Efficiency18%

“Works well”

Value For Money11%

“Reasonably priced”

Ease Of Use11%

“Easy to use”

Advertised Vs Actual Product6%

“Does the job”

What buyers complain about

100% of reviews

Contamination33%

“not sure if contaminated with”

Allergies33%

“After being bitten numerous times by the dreaded, ‘ Gnat's, midges, Mozzies ‘...leaving me itching like crazy...just one small dollop rubbed on each bite of this stuff”

Smell33%

“I normally didn't anything with strong scent on burns to hurt more”

Burn Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

20%

2Advertised Vs Actual Product

10%

3Ease Of Use

10%

4Functionality-Overall

10%

5Thin

10%

Common Burn Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burn Gel 47/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +15.3% over the last 90 days.