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Burn Dressings

Fail

Prices span $3.09–$13.30, mostly outside the sweet spot, so Burn Dressings is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£57K/yr89K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
54%top-5 click share · 14 brands · 51 sellers

Flapen Score

Burn Dressings against its category

The dotted line is the Health & Personal Care average. Past it, Burn Dressings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burn Dressings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burn Dressings 89K times last year and spent an estimated £57K. The top 5 brands take 77% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
9.3%
Market size, estimated
£57Ka year
Peak month
July1.9× the quietest month
Top search term
burn dressings45K searches a year

02 · Price

A sale here is worth £6.94.

Listings sell for £6.94 on average, from £3.09 to £13.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.94 that is £3K to £5K a year per listing.

Average price
£6.94under the $15 to $100 sweet spot
Price range
£3.09–£13.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #52 within First Aid. It carries 484 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
2.2%
Average rank
#52in First Aid
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
484per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Burn Dressings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

51

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

19%

  • Safety First Aid Group34%
  • Burnshield13%
  • RedRelief11%
  • Qualicare10%
  • SHB7%
  • Dimora4%

Demand

Burn Dressings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Burn Dressings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burn dressings45K/yr
  • burn dressing15K/yr
  • burns dressing13K/yr
  • burn gel dressing5K/yr
  • burnshield hydrogel4K/yr
  • burnshield5K/yr
  • burn dressing first aid3K/yr

Reviews and returns

What reviews say buyers love and hate about Burn Dressings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness13%−0.07

Poor quality- rubbish adhesion

adhesive was very poor quality

not that sticky

Moist/Dry8%+0.22

Some areas on the sponge are dry

Dont worry about them being very wet

After wearing the dressing for 24hrs the wound had dried out enough to be left without a covering

Allergies8%−0.04

Her skin was raw and peeling

the residue cause a reaction which I am still dealing with

Her eczema has got worse

Size-Overall7%

Not fit for purpose so dont waste your money

Bigger than most

Much smaller than I usually buy

Ease Of Use6%+1.40

Bit difficult to open

and takes forever to get off

Love

Quality-Overall27%+1.05

Excellent product

Good quality

Overall, Im very satisfied with this purchase

Ease Of Use13%+1.40

Easy to use

easy to remove

Easier to open

Advertised Vs Actual Product11%+0.18

As described

Does what it says it does

Needed

Adhesion/Stickiness7%−0.07

stick well enough

the adhesive lets go

Adheres well, easy to remove

Value For Money5%

Good value for money

Good value

Reasonably priced

Return

0.2% Return rate 22% Fixable by listing

Adhesion/Stickiness22%█▃▃▂▃▇

Poor quality- rubbish adhesion

adhesive was very poor quality

not that sticky

Size-Overall18%▁▁▄▃██

Not fit for purpose so dont waste your money

Bigger than most

Much smaller than I usually buy

Water Resistance10%▁▁█▁▅█

Not water proof

Functionality-Overall8%██▁▃▂▁
Compatibility-Overall7%▁▁▁▁█▁

FAQ

Common Burn Dressings questions

Answered from the same tracked data.