burn dressings
Skip itPrices mostly outside the sweet spot ($3.09–$13.30) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great484.45avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 89K searches
Price range
Bad£3.09–£13.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burn dressings is a £57K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
burn dressings market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £69K–£87K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 64%
- Out of stock
- 2.2%
- Avg brand age
- 55 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
51
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
19%
- Safety First Aid Group34%
- Burnshield13%
- RedRelief11%
- Qualicare10%
- SHB7%
- Dimora4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top burn dressings search terms
- burn dressings45K/yr
- burn dressing15K/yr
- burns dressing13K/yr
- burn gel dressing5K/yr
- burnshield hydrogel4K/yr
- burnshield5K/yr
- burn dressing first aid3K/yr
Top burn dressings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safety First Aid Group Group HypaSoothe Emergency Burn Dressings 10x10 Sterile - Pack of 5
Safety First Aid Group£7.074.6★579 rev
Burnshield SJA75318 Premium Sterile Emergency Burn Dressing White 4x4 (10cm x 10cm)Cools The Burn
Burnshield£3.094.6★1,050 rev
Qualicare Medium Size 10cm x 10cm Non Adherent Burns Scalds Dressings 5 Pack
Qualicare£5.504.7★657 rev
(BOX OF 10) First Aid Burn Gel Dressing 10cm x 10cm Medium Size - Emergency Burncare for Scolds & Burns
SHB£10.444.7★141 rev
Safety First Aid Group HypaSoothe Burn Plasters Sterile Hypoallergenic Pack of 10 (Assorted)
Safety First Aid Group£7.314.5★760 rev
Newest
by launch date
Hydrogel Dressing 2 × 2 In-20 PCS Waterproof Wound Dressing Wound Protection & Repair Patch Suitable for Burns Ulcers and Traumatic Wounds Breathable Gentle and Non Irritating Pads
LIXINGLY£7.885 rev
Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
Dimora£10.86193 rev
IndustraCare 10 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools
IndustraCare£4.0893 rev
IndustraCare 25 Pack Sterile Compact 3.5g Burns/Scalds/Sunburn Sachet Blots Emergency First Aid Gel Rapid Treatment Soothes & Cools
IndustraCare£6.6265 rev
Opti-Heal Hydration Multi Purpose Dressing - Neo G Burn Dressings Hydrogel Wound Dressings Adhesive for Burns Cuts Pressure Sores Ulcer Treatment - 10x8 cm 3 Pcs
Opti-heal£7.5651 rev
Trending
90-day click momentumHydrogel Dressing 2 × 2 In-20 PCS Waterproof Wound Dressing Wound Protection & Repair Patch Suitable for Burns Ulcers and Traumatic Wounds Breathable Gentle and Non Irritating Pads
LIXINGLY£7.885.0★
Safe + Sound Sterile Burn Dressing Kit 76.5 g
Safe + Sound£4.184.0★
RedRelief Wound Dressing Pack of 10 10x10cm Cooling and Soothing Burn Dressings Sterile Moist Gel Structure 10 Count
RedRelief£13.304.5★
Safety First Aid Group Group HypaSoothe Burn Dressing 20cm x 20cm
Safety First Aid Group£7.314.6★
Emergency Burn care hydro gel with natural tea tree oil - 125ml
Burnshield£7.944.5★
What buyers say about burn dressings
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“As described”
“stick well enough”
“Good value for money”
“Multiples sizes give great flexibility”
“They are easily cut to whatever size you require”
“This morning, although the skin is still damaged and dry, most of the redness has faded and the pain is minimal”
“Works really good”
“Application was easy enough”
What buyers complain about
“Poor quality- rubbish adhesion”
“Some areas on the sponge are dry”
“Her skin was raw and peeling”
“Not fit for purpose so dont waste your money”
“Bit difficult to open”
“found to be too thick”
“Not water proof”
“Product previously opened”
“I normally didn't anything with strong scent on burns to hurt more”
“there was escape of the gel contents contaminating all items”
Top return reasons
Common questions
- Is burn dressings profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the burn dressings niche?
- 14 brands and 51 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in burn dressings?
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.2%.
- When does demand for burn dressings peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the burn dressings niche?
- Listings span £3.09–£13.30; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.