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Burn Dressings

prices mostly outside the sweet spot ($3.09–$13.30) — Burn Dressings doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 14Growth 50Conversion 84Competition 52Returns 99Price range 0Avg price 19Brand share 47Review moat 76Quality gap 28
This niche Category average

Is Burn Dressings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burn Dressings is a £57K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Burn Dressings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.8% over the last 90 days and 9.3% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr13K
Search volume / yr+19.8%89K
Conversion rate9.3%
Avg price£6.94

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 51
Top-5 product click share54%
Open market23%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement64%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews484

Top Burn Dressings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

51

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

19%

  • Safety First Aid Group34%
  • Burnshield13%
  • RedRelief11%
  • Qualicare10%
  • SHB7%
  • Dimora4%

Burn Dressings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR9.3%Products22Brands14Top 5 Brands77%OOS Rate2.2%Rating4.6★Reviews484Avg BSR#52
2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Top Burn Dressings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • burn dressings45K/yr
  • burn dressing15K/yr
  • burns dressing13K/yr
  • burn gel dressing5K/yr
  • burnshield hydrogel4K/yr
  • burnshield5K/yr
  • burn dressing first aid3K/yr

What reviews say buyers love and hate about Burn Dressings

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall27%

Excellent product

Ease Of Use13%

Easy to use

Advertised Vs Actual Product11%

As described

Adhesion/Stickiness7%

stick well enough

Value For Money5%

Good value for money

What buyers complain about

63% of reviews
Adhesion/Stickiness13%

Poor quality- rubbish adhesion

Moist/Dry8%

Some areas on the sponge are dry

Allergies8%

Her skin was raw and peeling

Size-Overall7%

Not fit for purpose so dont waste your money

Ease Of Use6%

Bit difficult to open

Burn Dressings return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
22%
2Size-Overall
18%
3Water Resistance
10%
4Functionality-Overall
8%
5Compatibility-Overall
7%

Common Burn Dressings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burn Dressings 48/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +19.8% over the last 90 days.
Search demand for Burn Dressings on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.9× the quietest.