How competitive is the Burn Cream niche on Amazon United Kingdom?

7 brands and 85 sellers compete in Burn Cream on Amazon United Kingdom. The top 5 Burn Cream products take 89% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Burn Cream?

Burn Cream buyers on Amazon United Kingdom complain most about Allergies, Value For Money, Residue, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Burn Cream niche?

Burn Cream sells for £4.82 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.31–£7.72. The average incumbent carries 1,997 reviews — the moat a new listing must climb.

Burn Cream

prices mostly outside the sweet spot ($3.31–$7.72) — Burn Cream doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Burn Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burn Cream is a £56K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 38/100.

Burn Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.5% over the last 90 days and 18.1% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr13K

Search volume / yr+22.5%64K

Conversion rate18.1%

Avg price£4.82

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 85

Top-5 product click share89%

Open market5%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Burn Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Acriflex Cream For Burns 30g

Price: £3.96
Rating: 4.5/5
Reviews: 669
Age: 17y ago

Savlon Burns & Scalds 0.25% w/w Cream First Aid Treatment to Provide Effective Relief for Minor Burns Scalds and Sunburn Blisters (30g 1 pack)

Price: £3.74
Rating: 4.7/5
Reviews: 311
Age: 2y ago

Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle

Price: £4.46
Rating: 4.6/5
Reviews: 579
Age: 3y ago

Acriflex Antiseptic Burns Cream Effective Relief from Minor Burns and Scalds Scratches Cuts Abrasions Sunburn Blisters and Infected Cracked Skin Non-Sticky 1 x 30g

Price: £4.01
Rating: 4.6/5
Reviews: 1,223
Age: 16y ago

Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream

Price: £7.72
Rating: 4.4/5
Reviews: 21
Age: 7mo ago

Newest

by launch date

Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream

Price: £7.72
Rating: 4.4/5
Reviews: 21
Age: 7mo ago

Burn Gel - 25 Packs First Aid Burns Care Scalds Sunburn Dressings Cooling Gel

Price: £6.62
Rating: 4.6/5
Reviews: 195
Age: 2y ago

Savlon Burns & Scalds 0.25% w/w Cream First Aid Treatment to Provide Effective Relief for Minor Burns Scalds and Sunburn Blisters (30g 1 pack)

Price: £3.74
Rating: 4.7/5
Reviews: 311
Age: 2y ago

Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle

Price: £4.46
Rating: 4.6/5
Reviews: 579
Age: 3y ago

RedRelief Emergency Burn Gel 120ml Bottle - Soothing and Cooling Gel Dressing for Burns Scalds and Sunburn

Price: £5.84
Rating: 4.6/5
Reviews: 976
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Acriflex47%
Savlon29%
Safety First Aid Group10%
VNEUOL6%
RedRelief4%
General Medi3%
Open — no brand owns it (1 brand, 2%)

Burn Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR18.1%Products9Brands7Top 5 Brands95%OOS Rate0.0%Rating4.6★Reviews1,997Avg BSR#8

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Top Burn Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

burn cream32K/yr +8.1%11.6% conv.
acriflex burn cream9K/yr +60.8%25.7% conv.
acriflex6K/yr +64.4%18.3% conv.
burn cream first aid5K/yr -2.0%13.6% conv.
savlon burns and scalds cream4K/yr +68.7%23.9% conv.
cream for burns3K/yr +52.6%10.9% conv.
burns cream3K/yr +3.1%10.3% conv.
flamazine cream for burns3K/yr +21.6%4.1% conv.

What reviews say buyers love and hate about Burn Cream

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Quality-Overall16%

“Excellent cream”

Value For Money14%

“Good price”

Advertised Vs Actual Product11%

“Does the job”

Ease Of Use9%

“Easy to use”

Efficiency8%

“Effective”

What buyers complain about

74% of reviews

Allergies25%

“My hand was inflamed, swollen, a rash formed and my skin began weeping”

Value For Money13%

“The cheapness of it is a giveaway”

Residue8%

“leaves lots of residue”

Contamination7%

“not sure if contaminated with”

Texture/Consistency-Overall5%

“Now, I know it looks creamy,”

Burn Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

50%

2Advertised Vs Actual Product

25%

3Certifications

25%

Common Burn Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burn Cream 38/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +22.5% over the last 90 days.