Skip to content

Burn Cream

Fail

Prices span $3.31–$7.72, mostly outside the sweet spot, so Burn Cream is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£56K/yr64K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
89%top-5 click share · 7 brands · 85 sellers

Flapen Score

Burn Cream against its category

The dotted line is the Health & Personal Care average. Past it, Burn Cream is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burn Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burn Cream 64K times last year and spent an estimated £56K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
18.1%
Market size, estimated
£56Ka year
Peak month
August1.6× the quietest month
Top search term
burn cream32K searches a year

02 · Price

A sale here is worth £4.82.

Listings sell for £4.82 on average, from £3.31 to £7.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £4.82 that is £4K to £5K a year per listing.

Average price
£4.82under the $15 to $100 sweet spot
Price range
£3.31–£7.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within First Aid. It carries 1,997 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in First Aid
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,997per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Burn Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

85

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

2%

  • Acriflex47%
  • Savlon29%
  • Safety First Aid Group10%
  • VNEUOL6%
  • RedRelief4%
  • General Medi3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Burn Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Search terms

Top Burn Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burn cream32K/yr
  • acriflex burn cream9K/yr
  • acriflex6K/yr
  • burn cream first aid5K/yr
  • savlon burns and scalds cream4K/yr
  • cream for burns3K/yr
  • burns cream3K/yr
  • flamazine cream for burns3K/yr

Reviews and returns

What reviews say buyers love and hate about Burn Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies25%−0.07

My hand was inflamed, swollen, a rash formed and my skin began weeping

Itchy bug bite

This made my skin sore

Value For Money13%−0.04

The cheapness of it is a giveaway

however value for money is moderate

Expensive and inferior to regular Savlon

Residue8%+0.16

leaves lots of residue

Leaves a visible white residue if too much is applied

You actually need to apply this until it fades else it will leave lots of whitish residues

Contamination7%−0.06

not sure if contaminated with

Texture/Consistency-Overall5%

Now, I know it looks creamy,

The cream has a thick texture

Love

Quality-Overall16%+1.29

Excellent cream

Great quality

Overall a reliable product that does exactly what its meant to do

Value For Money14%−0.04

Good price

reasonable price

Excellent value for money

Advertised Vs Actual Product11%+0.38

Does the job

As described

Does the job

Ease Of Use9%−0.03

Easy to use

Does the job comes in handy

Always handy to have around

Efficiency8%+0.40

Effective

Works well

in works reallywell

Return

0.1% Return rate 25% Fixable by listing

Value For Money50%▁▁█▁▁▁

The cheapness of it is a giveaway

however value for money is moderate

Expensive and inferior to regular Savlon

Advertised Vs Actual Product25%▁▁▁▁█▁
Certifications25%▁▁█▁▁▁

FAQ

Common Burn Cream questions

Answered from the same tracked data.