burn cream
Skip itPrices mostly outside the sweet spot ($3.31–$7.72) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,996.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 64K searches
Avg price
Bad£4.82avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad£3.31–£7.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burn cream is a £56K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
burn cream market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
85
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
2%
- Acriflex47%
- Savlon29%
- Safety First Aid Group10%
- VNEUOL6%
- RedRelief4%
- General Medi3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.6×
Top burn cream search terms
- burn cream32K/yr
- acriflex burn cream9K/yr
- acriflex6K/yr
- burn cream first aid5K/yr
- savlon burns and scalds cream4K/yr
- cream for burns3K/yr
- burns cream3K/yr
- flamazine cream for burns3K/yr
Top burn cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Acriflex Cream For Burns 30g
Acriflex£3.964.5★669 rev
Savlon Burns & Scalds 0.25% w/w Cream First Aid Treatment to Provide Effective Relief for Minor Burns Scalds and Sunburn Blisters (30g 1 pack)
Savlon£3.744.7★311 rev
Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle
Safety First Aid Group£4.464.6★579 rev
Acriflex Antiseptic Burns Cream Effective Relief from Minor Burns and Scalds Scratches Cuts Abrasions Sunburn Blisters and Infected Cracked Skin Non-Sticky 1 x 30g
Acriflex£4.014.6★1,223 rev
Burn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream
VNEUOL£7.724.4★21 rev
Newest
by launch dateBurn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream
VNEUOL£7.7221 rev
Burn Gel - 25 Packs First Aid Burns Care Scalds Sunburn Dressings Cooling Gel
General Medi£6.62195 rev
Savlon Burns & Scalds 0.25% w/w Cream First Aid Treatment to Provide Effective Relief for Minor Burns Scalds and Sunburn Blisters (30g 1 pack)
Savlon£3.74311 rev
Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle
Safety First Aid Group£4.46579 rev
RedRelief Emergency Burn Gel 120ml Bottle - Soothing and Cooling Gel Dressing for Burns Scalds and Sunburn
RedRelief£5.84976 rev
Trending
90-day click momentumBurn Gel Soothing and Cooling Gel Dressing for Burns Suitable for All Skin Types Wound Body Cream
VNEUOL£7.724.4★
Acriflex Cream For Burns 30g
Acriflex£3.964.5★
Safety First Aid Group HypaSoothe Emergency Burn Gel 50g Bottle
Safety First Aid Group£4.464.6★
Savlon Burns & Scalds 0.25% w/w Cream First Aid Treatment to Provide Effective Relief for Minor Burns Scalds and Sunburn Blisters (30g 1 pack)
Savlon£3.744.7★
Burn Gel - 25 Packs First Aid Burns Care Scalds Sunburn Dressings Cooling Gel
General Medi£6.624.6★
What buyers say about burn cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent cream”
“Good price”
“Does the job”
“Easy to use”
“Effective”
“Really good skin healing cream”
“hasnt caused irritation”
“Anti rash cream for my baby”
“effective”
“Suppose good for nappy rash”
What buyers complain about
“My hand was inflamed, swollen, a rash formed and my skin began weeping”
“The cheapness of it is a giveaway”
“leaves lots of residue”
“not sure if contaminated with”
“Now, I know it looks creamy,”
“Just a tiny bit of this cream rubs into a large dry patch on my lower leg which gets quite sore if I leave it untreated”
“Did nothing for the rough”
“it doesn't taste as good as it looks”
“Its quite a thick cream”
“50 grams is a bit larger than I would want”
Top return reasons
Common questions
- Is burn cream profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the burn cream niche?
- 7 brands and 85 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in burn cream?
- Top complaints mined from reviews: Allergies, Value For Money, Residue. The return rate is 0.1%.
- When does demand for burn cream peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.6× the quietest.
- What does it cost to enter the burn cream niche?
- Listings span £3.31–£7.72; the average listing price is £4.82 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.