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Burn Cream

Fail

Prices span $3.31–$7.72, mostly outside the sweet spot, so Burn Cream is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£56K/yr64K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
89%top-5 click share · 7 brands · 85 sellers

Flapen Score

Burn Cream against its category

The dotted line is the Health & Personal Care average. Past it, Burn Cream is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burn Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burn Cream 64K times last year and spent an estimated £56K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
18.1%
Market size, estimated
£56Ka year
Peak month
August1.6× the quietest month
Top search term
burn cream32K searches a year

02 · Price

A sale here is worth £4.82.

Listings sell for £4.82 on average, from £3.31 to £7.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £4.82 that is £4K to £5K a year per listing.

Average price
£4.82under the $15 to $100 sweet spot
Price range
£3.31–£7.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within First Aid. It carries 1,997 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in First Aid
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,997per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Burn Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

85

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

2%

  • Acriflex47%
  • Savlon29%
  • Safety First Aid Group10%
  • VNEUOL6%
  • RedRelief4%
  • General Medi3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Burn Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Search terms

Top Burn Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • burn cream32K/yr
  • acriflex burn cream9K/yr
  • acriflex6K/yr
  • burn cream first aid5K/yr
  • savlon burns and scalds cream4K/yr
  • cream for burns3K/yr
  • burns cream3K/yr
  • flamazine cream for burns3K/yr

Reviews and returns

What reviews say buyers love and hate about Burn Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Allergies”
0.1%of orders come back
“My hand was inflamed, swollen, a rash formed and my skin began weeping”
A buyer, on “Allergies”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Burn Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data