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Bunion Pads

Maybe

Returns run at only 0.5% of orders. But prices span $2.73–$9.81, mostly outside the sweet spot, so Bunion Pads is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£69K/yr144K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
55%top-5 click share · 16 brands · 53 sellers

Flapen Score

Bunion Pads against its category

The dotted line is the Health & Personal Care average. Past it, Bunion Pads is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunion Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bunion Pads 144K times last year and spent an estimated £69K. The top 5 brands take 67% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
8.0%
Market size, estimated
£69Ka year
Peak month
May2.0× the quietest month
Top search term
bunion protector63K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £2.73 to £9.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.04 that is £3K to £5K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£2.73–£9.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #101 within Medical Supplies & Equipment. It carries 267 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#101in Medical Supplies & Equipment
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bunion Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

53

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

25%

  • Dr. Scholl's18%
  • Compeed15%
  • PediGel13%
  • CARNATION FOOTCARE11%
  • Promifun10%
  • DYKOOK8%

Demand

Bunion Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Bunion Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunion protector63K/yr
  • bunion pads52K/yr
  • bunion plasters19K/yr
  • bunion protectors for women6K/yr
  • bunion pads for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Bunion Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.32

Smaller than expected

Too big

werent tight enough

Value For Money12%−0.11

so that makes it too expensive

Expensive for what they are

Waste of money

Adhesion/Stickiness11%−0.20

Doesn't stay in place

Didnt stick at all

Not very sticky

Quality-Overall8%+0.57

Poor performance

No quality

cheap rubbish

Ease Of Use8%−0.06

Very small awkward to put on

I couldn't use them

Not much use

Love

Comfort-Overall27%+2.01

Very comfortable with just the right amount of padding

These are very comfortable

Comfortable to wear

Quality-Overall11%+0.57

No complaints

Excellent product

Good quality

Advertised Vs Actual Product8%+0.68

As advertised

Work as stated

As described

Value For Money8%−0.11

Good value for money

Worth the cheap price

Good value

Efficiency7%+0.45

Does the job

Work well

Works immediately

Return

0.5% Return rate 66% Fixable by listing

Size-Overall49%▄█▇█▅▆

Smaller than expected

Too big

werent tight enough

Advertised Vs Actual Product9%▄▃▂▁▇█
Functionality-Overall6%█▃▃▂▆▄

Doesnt work

Not that effective

doesn't work

Quality-Overall5%█▃▁▄▄▂

Poor performance

No quality

cheap rubbish

Comfort-Overall5%▁▁█▄▆▃

Not very comfortable

section where it goes down side of foot just rolls up into very uncomfortable lump

Not comfortable as shield piece rolls up

FAQ

Common Bunion Pads questions

Answered from the same tracked data.