Bullet

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

3.5%

Market size, estimated

£87Ka year

Peak month

September1.7× the quietest month

Top search term

bullet vibrator84K searches a year

Listings sell for £11.57 on average, from £4.75 to £42.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.57 that is £1K to £3K a year per listing.

Average price

£11.57under the $15 to $100 sweet spot

Price range

£4.75–£42.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

13% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #31 within Sex & Sensuality. It carries 2,324 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

13%

Prime listings

94%

Out of stock, average day

6.8%

Average rank

#31in Sex & Sensuality

Average rating

3.94 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,324per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months