Bug Killer
MaybeReturns run at only 0.1% of orders. But prices span $3.73–$14.30, mostly outside the sweet spot, so Bug Killer is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £94K/yr162K searches / yr
- 90-day growth
- +137.3%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 169 sellers
Flapen Score
Bug Killer against its category
The dotted line is the Health & Personal Care average. Past it, Bug Killer is stronger. Inside it, weaker.
Market
The Bug Killer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bug Killer 162K times last year and spent an estimated £94K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +137.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- +137.3%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £94Ka year
- Peak month
- June7.3× the quietest month
- Top search term
- bug spray105K searches a year
02 · Price
A sale here is worth £6.71.
Listings sell for £6.71 on average, from £3.73 to £14.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.71 that is £3K to £5K a year per listing.
- Average price
- £6.71under the $15 to $100 sweet spot
- Price range
- £3.73–£14.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Insect & Pest Repellents. It carries 4,708 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Insect & Pest Repellents
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,708per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Bug Killer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Provanto Ultimate Bug Killer 1L - Fast Acting Bug Spray with Up To 2 Weeks Protection From Pests Contact Insecticide for Indoor & Outdoor Plants
- Price
- £4.20
- Rating
- 4.4/5
- Reviews
- 11,072
- Age
- 7y ago

Jungle Formula Maximum Strength Insect Repellent Aerosol Spray (125ml - 50% DEET) - Up to 9 Hour Protection Against Mosquitoes Ticks & Biting Insects - Mosquito Repellent for Travel & Domestic Use
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 14,196
- Age
- 7y ago

Provanto Smart Bug Killer 1L - Fast Acting Bug Killer Spray - Stops Pests In 1 Hour - Insect Repellant - Contact And Systemic Insecticide With 8 Weeks Protection
- Price
- £3.73
- Rating
- 4.4/5
- Reviews
- 3,949
- Age
- 5y ago

Westland 1L Rezolva Bug Killer
- Price
- £4.23
- Rating
- 4.5/5
- Reviews
- 1,248
- Age
- 12y ago

Incognito Insect Repellent Spray 50ml - Natural DEET Free Shields from Wide Range of Biting Insects. Clinically Proven Protection from Ticks & Dengue Carrying Mosquitoes Organic Mosquito Repellent
- Price
- £6.92
- Rating
- 4.3/5
- Reviews
- 5,174
- Age
- 6y ago
Trending
90-day click momentum
Westland 1L Rezolva Bug Killer
- Price
- £4.23
- Rating
- 4.5/5
- Reviews
- 1,248
- Age
- 12y ago

Provanto Ultimate Bug Killer Concentrate - Fast Acting Insecticide Protects For 4 Weeks - Garden Care Plant Protection Indoor & Outdoor on Flowers Fruit & Veg Concentrate Makes 60L - 30ML
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 11,072
- Age
- 7y ago

Bug Clear Ultra Fruit and Veg Plant Protection Ready To Use 800 ml
- Price
- £3.78
- Rating
- 4.2/5
- Reviews
- 606
- Age
- 3y ago

Provanto Ultimate Fruit and Vegetable Bug Killer 1L - Fast Acting Bug Spray - 2 Weeks Protection for Fruit and Vegetable Plants - Contact Insecticide for Indoor & Outdoor Plants
- Price
- £5.02
- Rating
- 4.4/5
- Reviews
- 5,150
- Age
- 7y ago

Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 2,198
- Age
- 4y ago
Newest
by launch date
Effective Insect Killer Spray 650ml for All Life Stages - Indoor & Outdoor Use HSE Approved Targets Ants Fleas Flies & More Provides 3-Month Protection
- Price
- £13.68
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 2y ago

Insect Killer Spray 1L - Bed Bug Flea Moth Fly Spider Ant Bug Spray Killer for Indoor Use Fast-Acting Long-Lasting Protection Suitable for All Insects Effective Cockroach Treatment
- Price
- £14.30
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 3y ago

Bug Clear Ultra Fruit and Veg Plant Protection Ready To Use 800 ml
- Price
- £3.78
- Rating
- 4.2/5
- Reviews
- 606
- Age
- 3y ago

Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 2,198
- Age
- 4y ago

Provanto Smart Bug Killer 1L - Fast Acting Bug Killer Spray - Stops Pests In 1 Hour - Insect Repellant - Contact And Systemic Insecticide With 8 Weeks Protection
- Price
- £3.73
- Rating
- 4.4/5
- Reviews
- 3,949
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
169
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- Provanto52%
- Jungle Formula17%
- Westland8%
- Zero In5%
- READY STEADY DEFEND4%
- INCOGNITO4%
- Open — no brand owns it (4 brands, 10%)
Demand
Bug Killer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×
Search terms
Top Bug Killer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bug spray105K/yr
- bug killer21K/yr
- insecticide15K/yr
- insecticide spray13K/yr
- pesticide6K/yr
- bug killer spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Bug Killer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not kill the bugs
Not a Mosquito Repellent
I still have little black flies everywhere
Still doesn't eliminate them
DOESNT WORK
Don't think it worked very well
strong smell
It doesnt smell great
Smells strong and toxic
Not very nice for plants
The plants still full of aphids
overwhelming the plants
Rubbish
cheap
Poor quality
Love
Really good for any pest
Bug killer
Kills most bugs
Works exactly as it should
As described
Does what says
Reasonable price
Good value for money
Good value
Excellent seller Excellent product would recommend
Excellent product
Good quality
It does work
Very effective
Works well
Return
0.1% Return rate 9% Fixable by listing
Still doesn't eliminate them
DOESNT WORK
Don't think it worked very well
Does not kill the bugs
Not a Mosquito Repellent
I still have little black flies everywhere
Spray doesnt work well
Doesnt spray well
I found it difficult to press the lid to get it to spray
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bug Killer questions
Answered from the same tracked data.









