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Bug Killer

Maybe

Returns run at only 0.1% of orders. But prices span $3.73–$14.30, mostly outside the sweet spot, so Bug Killer is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£94K/yr162K searches / yr
90-day growth
+137.3%search demand this quarter
Competition
73%top-5 click share · 10 brands · 169 sellers

Flapen Score

Bug Killer against its category

The dotted line is the Health & Personal Care average. Past it, Bug Killer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bug Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bug Killer 162K times last year and spent an estimated £94K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +137.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+137.3%
Conversion, latest week
8.6%
Market size, estimated
£94Ka year
Peak month
June7.3× the quietest month
Top search term
bug spray105K searches a year

02 · Price

A sale here is worth £6.71.

Listings sell for £6.71 on average, from £3.73 to £14.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.71 that is £3K to £5K a year per listing.

Average price
£6.71under the $15 to $100 sweet spot
Price range
£3.73–£14.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Insect & Pest Repellents. It carries 4,708 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Insect & Pest Repellents
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,708per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bug Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

169

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Provanto52%
  • Jungle Formula17%
  • Westland8%
  • Zero In5%
  • READY STEADY DEFEND4%
  • INCOGNITO4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Bug Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×

Search terms

Top Bug Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bug spray105K/yr
  • bug killer21K/yr
  • insecticide15K/yr
  • insecticide spray13K/yr
  • pesticide6K/yr
  • bug killer spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Bug Killer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control33%−0.08

Does not kill the bugs

Not a Mosquito Repellent

I still have little black flies everywhere

Functionality-Overall12%−0.19

Still doesn't eliminate them

DOESNT WORK

Don't think it worked very well

Smell9%−0.04

strong smell

It doesnt smell great

Smells strong and toxic

Plant Growth5%−0.03

Not very nice for plants

The plants still full of aphids

overwhelming the plants

Quality-Overall5%+0.34

Rubbish

cheap

Poor quality

Love

Pest/Insect Control30%−0.08

Really good for any pest

Bug killer

Kills most bugs

Advertised Vs Actual Product13%+1.90

Works exactly as it should

As described

Does what says

Value For Money12%+1.26

Reasonable price

Good value for money

Good value

Quality-Overall10%+0.34

Excellent seller Excellent product would recommend

Excellent product

Good quality

Efficiency5%+0.42

It does work

Very effective

Works well

Return

0.1% Return rate 9% Fixable by listing

Leak-Proof29%▅█▆▇▇▇
Functionality-Overall13%█▆▃▅▃▃

Still doesn't eliminate them

DOESNT WORK

Don't think it worked very well

Pest/Insect Control12%▁▆█▇▆▅

Does not kill the bugs

Not a Mosquito Repellent

I still have little black flies everywhere

Advertised Vs Actual Product8%█▆▁▄▄▆
Spray/Flow6%▁█▃▆▆▂

Spray doesnt work well

Doesnt spray well

I found it difficult to press the lid to get it to spray

FAQ

Common Bug Killer questions

Answered from the same tracked data.