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Bug Killer

Maybe

An estimated 0.1% of orders come back. But prices span $3.73–$14.30, mostly outside the sweet spot, so Bug Killer is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£94K/yr162K searches / yr
90-day growth
+137.3%search demand this quarter
Competition
73%top-5 click share · 10 brands · 169 sellers

Flapen Score

Bug Killer against its category

The dotted line is the Health & Personal Care average. Past it, Bug Killer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bug Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bug Killer 162K times last year and spent an estimated £94K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +137.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+137.3%
Conversion, latest week
8.6%
Market size, estimated
£94Ka year
Peak month
June7.3× the quietest month
Top search term
bug spray105K searches a year

02 · Price

A sale here is worth £6.71.

Listings sell for £6.71 on average, from £3.73 to £14.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.71 that is £3K to £5K a year per listing.

Average price
£6.71under the $15 to $100 sweet spot
Price range
£3.73–£14.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Insect & Pest Repellents. It carries 4,708 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Insect & Pest Repellents
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,708per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bug Killer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

169

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

10%

  • Provanto52%
  • Jungle Formula17%
  • Westland8%
  • Zero In5%
  • READY STEADY DEFEND4%
  • INCOGNITO4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Bug Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×

Search terms

Top Bug Killer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bug spray105K/yr
  • bug killer21K/yr
  • insecticide15K/yr
  • insecticide spray13K/yr
  • pesticide6K/yr
  • bug killer spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Bug Killer

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pest/Insect Control”
33%of negative reviews mention “Pest/Insect Control”
0.1%of orders come back
“Does not kill the bugs”
A buyer, on “Pest/Insect Control”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bug Killer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data