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Buckingham Caddy

Fail

Shoppers spend only $39K a year here, so Buckingham Caddy is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£39K/yr12K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
85%top-5 click share · 9 brands · 12 sellers

Flapen Score

Buckingham Caddy against its category

The dotted line is the Health & Personal Care average. Past it, Buckingham Caddy is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buckingham Caddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buckingham Caddy 12K times last year and spent an estimated £39K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
8.8%
Market size, estimated
£39Ka year
Top search term
buckingham caddy for zimmer frame5K searches a year

02 · Price

A sale here is worth £35.80.

Listings sell for £35.80 on average, from £13.81 to £42.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £35.80 that is £4K to £9K a year per listing.

Average price
£35.80inside the $15 to $100 sweet spot
Price range
£13.81–£42.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Medical Supplies & Equipment. It carries 1,094 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
18%
Out of stock, average day
0.0%
Average rank
#26in Medical Supplies & Equipment
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,094per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Buckingham Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

6%

  • Homecraft34%
  • Ability Superstore29%
  • NRS15%
  • Easier To11%
  • Care Home Superstore4%
  • 5G2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Buckingham Caddy search demand

Weekly searches over the year. Pick a range.

300200Spike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Buckingham Caddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy37%−0.04

It felt slightly bulky

quite heavy

was heavy

Leak-Proof10%

there is a lot of spilling

Balance/Stability10%−0.05

is a problem for my wife who's balance is not good

Love

Quality-Overall20%+2.10

Excellent product

really good product

Excellent quality, pricier

Size-Overall15%−0.06

perfect size

It is very easy to fit

Fitted with ease

Ease Of Use13%+0.81

Its soooo easy

It is very easy to attach

It's handy if you want to carry things like washing

Strength11%−0.11

Extremely sturdy and well made

Really sturdy quick to put on

Sturdy & does the job

Portability10%+0.36

so that I could take various items with me to whichever room I wanted to go

Ideal for any person with carrying food trays

Very handy for hands free plate transport

Return

0.9% Return rate 53% Fixable by listing

Size-Overall47%▆█▆▆▆▄
Weight Heavy28%▄▄▂▅▅█

It felt slightly bulky

quite heavy

was heavy

Compatibility-Overall7%▁▁█▁▁▃
Add-Ons/Attachments5%█▅▁▇▁▁
Advertised Vs Actual Product5%█▁█▁▆▁

FAQ

Common Buckingham Caddy questions

Answered from the same tracked data.