Brush Head
Brush Head shows a $10.3M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Flapen Score
Is Brush Head profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brush Head is a £10.3M/yr Amazon United Kingdom market (4.4M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Brush Head: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.5% over the last 90 days and 19.1% of searches end in a purchase.
£10.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Brush Head products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oral-B Pro Cross Action Original Electric Toothbrush Heads 4 Count - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 23,385
- Age
- 3y ago
Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 33,690
- Age
- 3y ago
Oral B Compatible Toothbrush Head Yanaboo Replacement Brush Heads for Most Braun Oral B Electric Toothbrushes of Vitality Pro Smart Genius Series Precision Clean and Plaque Removal (8 Pack in White)
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 17,308
- Age
- 8y ago
Oral-B Pro Precision Clean Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White
- Price
- £13.16
- Rating
- 4.6/5
- Reviews
- 15,448
- Age
- 3y ago
Oral B Compatible Toothbrush Head GENKENT Replacement Toothbrush Heads 12 Pcs Professional Electric Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000/8000
- Price
- £5.90
- Rating
- 4.5/5
- Reviews
- 15,739
- Age
- 11y ago
Trending
90-day click momentum
Oral-B Pro Precision Clean Toothbrush Heads Pack of 8 Counts Suitable for Mailbox
- Price
- £12.75
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 8mo ago
Oral-B Pro Precision Clean Toothbrush Heads Pack of 10 Counts Suitable for Mailbox
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 15,448
- Age
- 3y ago
8 Pack Toothbrush Heads for Oral-B Braun Electric Toothbrushes Family Pack Precision Clean Replacement Toothbrush Head by Dentia
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 2,899
- Age
- 3y ago
Banavos Toothbrush Head Compatible with Oral B Braun Electric Toothbrushes Classic Replacement Brush Heads for Professional Care and Vitality Pro Smart Genius 12 Pack with 4 Hygienic Caps
- Price
- £6.62
- Rating
- 4.5/5
- Reviews
- 11,776
- Age
- 7y ago
Oral-B iO Series Ultimate Clean Replacement Brush Heads 4 Count Black - Original Round Electric Toothbrush Heads Crisscross Bristles Deep Cleaning Plaque Removal
- Price
- £19.28
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 5y ago
Newest
by launch dateOral-B Pro Precision Clean Toothbrush Heads Pack of 8 Counts Suitable for Mailbox
- Price
- £12.75
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 8mo ago
Oral-B Pro Cross Action Original Electric Toothbrush Heads 4 Count - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 23,385
- Age
- 3y ago
Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 33,690
- Age
- 3y ago
Oral-B Pro Precision Clean Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White
- Price
- £13.16
- Rating
- 4.6/5
- Reviews
- 15,448
- Age
- 3y ago
Oral-B Precision Clean 4ct
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 15,448
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
211
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
0%
- Oral-B75%
- Yanaboo13%
- genkent7%
- Dentia2%
- Betterchoi2%
- Banavos2%
Brush Head demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Brush Head search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oral b toothbrush head2.6M/yr
- toothbrush head559K/yr
- electric toothbrush head210K/yr
- toothbrush heads140K/yr
- oral b toothbrush heads131K/yr
- oral b brush heads94K/yr
- braun toothbrush heads oral b98K/yr
- electric toothbrush heads78K/yr
- oral b electric toothbrushes heads92K/yr
- oral b heads70K/yr
What reviews say buyers love and hate about Brush Head
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“less expensive”
“Perfect for teeth”
“Best quality”
“Does what it promises”
“True fit”
What buyers complain about
75% of reviews“not great on gums”
“they are small”
“not the same quality as the original -”
“Wrong colour/not as described”
“very expensive”
Brush Head return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brush Head questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
