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Browser

Fail

The top 5 brands take 100% of clicks, so Browser is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£112K/yr366K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
91%top-5 click share · 4 brands · 15 sellers

Flapen Score

Browser against its category

The dotted line is the Health & Personal Care average. Past it, Browser is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Browser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Browser 366K times last year and spent an estimated £112K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
2.0%
Market size, estimated
£112Ka year
Peak month
December1.4× the quietest month
Top search term
google chrome90K searches a year

02 · Price

A sale here is worth £15.49.

Listings sell for £15.49 on average, from £2.63 to £75.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.49 that is £4K to £8K a year per listing.

Average price
£15.49inside the $15 to $100 sweet spot
Price range
£2.63–£75.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #48 within Shaving & Hair Removal. It carries 13,930 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
34.1%
Average rank
#48in Shaving & Hair Removal
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,930per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Browser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£50K£67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Hollywood Browzer86%
  • Kitsch8%
  • Wilkinson Sword4%
  • Google2%
  • Open — no brand owns it (0%)

Demand

Browser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Browser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • google chrome90K/yr
  • hollywood browzer21K/yr
  • browser21K/yr
  • hollywood browzer dermaplaning2K/yr

Reviews and returns

What reviews say buyers love and hate about Browser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies20%−0.20

It gave a burning sensation after

my face is burning after

had razor rash

Quality-Overall12%

Absolutely rubbish

Not good enough

Low quality

Value For Money10%+0.58

they are absolutely not worth the money

A little bit more expensive

Considering how expensive they are

Functionality-Overall7%−0.05

it simply does not work properly

they aren't effective enough

Didn't work for me

Hard Feel5%−0.05

They are very rough compared to other ones used

not smooth like other razors have bought before

Love

Quality-Overall22%

Great product & much better than the cheap ones

I am very pleased with its performance so far

Good quality

Ease Of Use16%+1.75

Easy and effective

easy to navigate and user friendly

Apart from this everything was easy to do

Value For Money11%+0.58

Good value for the pack size

the price was right too

Good value for money

Advertised Vs Actual Product10%+0.41

Does what it says

As described

Does the job

Software/Application10%+0.67

Good, works better and is faster than other streaming devices

Very good streaming device

Excellent TV streamer, its fast and easily customised

Return

0.3% Return rate 0% Fixable by listing

Functionality-Overall25%█▄▅▃▅▅

it simply does not work properly

they aren't effective enough

Didn't work for me

Compatibility-Overall13%▃▅█▃▅▅
Software/Application8%▃▇▄▆▆█

Sometimes the cameras dont appear on the TV app even though they work fine on my phone

I really didn't get on with the interface

If you watch any interlaced content. e. g. live tv through an app like Emby, Plex or Jellyfin., these boxes have a known problem of rebooting occasionally when you skip forwards or backwards

Connectivity-Overall7%▅▃█▂▅▄
Value For Money6%▅█▄▇▆█

they are absolutely not worth the money

A little bit more expensive

Considering how expensive they are

FAQ

Common Browser questions

Answered from the same tracked data.