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Broom Head

brand-locked demand (top 5 brands take 100% of clicks) — Broom Head doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 33Growth 20Conversion 98Competition 12Returns 97Price range 20Avg price 29Brand share 0Review moat 21Quality gap 28
This niche Category average

Is Broom Head profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Broom Head is a £157K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Broom Head: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.8% over the last 90 days and 16.1% of searches end in a purchase.

£157K

revenue / yr

Units sold / yr20K
Search volume / yr-10.8%103K
Conversion rate16.1%
Avg price£9.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 113
Top-5 product click share85%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews12,006

Top Broom Head products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£24K£47K£71K£94K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

113

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Oral-B69%
  • Yanaboo15%
  • Newman and Cole7%
  • Valuabletry6%
  • Qitizu4%
  • Open — no brand owns it (0%)

Broom Head demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR16.1%Products9Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews12,006Avg BSR#41
2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Broom Head search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oral b toothbrush head black32K/yr
  • broom head14K/yr
  • oral b black toothbrush heads17K/yr
  • black oral b tooth brush heads11K/yr
  • brush head8K/yr
  • black toothbrush heads5K/yr
  • broom heads4K/yr
  • oral b toothbrush heads black4K/yr
  • oral b brush heads black4K/yr
  • oral b black brush heads3K/yr

What reviews say buyers love and hate about Broom Head

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Value For Money23%

Value for money

Oral Hygiene22%

Good action cleans teeth well

Quality-Overall21%

good quality brush heads

Advertised Vs Actual Product12%

Does what it promises

Size-Overall6%

Good fit

What buyers complain about

85% of reviews
Oral Hygiene25%

Buy proper Oral B these are no good

Size-Overall20%

Small

Value For Money8%

waste of money

Compatibility-Overall7%

Is not compatible with QI3

Durability6%

they dont last a lot

Broom Head return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Compatibility-Overall
30%
3Oral Hygiene
3%
4Advertised Vs Actual Product
3%
5Color
2%

Common Broom Head questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Broom Head 35/100 on Amazon United Kingdom — Skip it. The niche generates £157K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -10.8% over the last 90 days.
Broom Head buyers on Amazon United Kingdom complain most about Oral Hygiene, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.7%.