broom head
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Okay£157K£157K/yr · 103K searches
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,006.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Price range
Bad£5.00–£17.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, broom head is a £157K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
broom head market data
- Units sold / yr
- 15K–20K
- avg 2,500–3,000/product
- Revenue / yr
- £142K–£189K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
113
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Oral-B69%
- Yanaboo15%
- Newman and Cole7%
- Valuabletry6%
- Qitizu4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 25 weeks — -10.8% search growth over the last 90 days.Top broom head search terms
- oral b toothbrush head black32K/yr
- broom head14K/yr
- oral b black toothbrush heads17K/yr
- black oral b tooth brush heads11K/yr
- brush head8K/yr
- black toothbrush heads5K/yr
- broom heads4K/yr
- oral b toothbrush heads black4K/yr
- oral b brush heads black4K/yr
- oral b black brush heads3K/yr
Top broom head products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads
Oral-B£8.474.7★33,690 rev
Oral B Compatible Toothbrush Head Yanaboo Replacement Brush Heads for Most Braun Oral B Electric Toothbrushes of Vitality Pro Smart Genius Series Precision Clean and Plaque Removal (8 Pack in Black)
Yanaboo£5.664.4★17,308 rev
Oral-B Pro Cross Action Electric Toothbrush Heads 8 Count Black - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads
Oral-B£14.984.7★4,020 rev
8pcs Toothbrush Heads Compatible with Oral B Electric Toothbrush 4pcs Precision Clean and 4pcs Cross Clean Brush Heads Black
Valuabletry£5.124.3★299 rev
Oral-B Pro CrossAction Original Electric Toothbrush Heads Black - Pack of 10 Mailbox-Friendly Replacement Heads for Home and Travel Angled Bristles for Deep Cleaning
Oral-B£17.444.7★33,690 rev
Newest
by launch date
Oral-B Pro Cross Action Black Toothbrush Heads Pack of 8 Counts Suitable for Mailbox
Oral-B£14.8915 rev
Qitizu Toothbrush Head Compatible with Braun Oral B Electric Toothbrush Replacement Toothbrush Heads Fit for Oral b Vitality Pro Smart Genius Teen Series Electric Toothbrush 16Pcs (Black)
Qitizu£6.8617,211 rev
Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads
Oral-B£8.4733,690 rev
Oral-B Pro Cross Action Electric Toothbrush Heads 8 Count Black - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads
Oral-B£14.984,020 rev
Oral-B Pro CrossAction Original Electric Toothbrush Heads Black - Pack of 10 Mailbox-Friendly Replacement Heads for Home and Travel Angled Bristles for Deep Cleaning
Oral-B£17.4433,690 rev
Trending
90-day click momentumOral-B Pro Cross Action Black Toothbrush Heads Pack of 8 Counts Suitable for Mailbox
Oral-B£14.895.0★
Newman and Cole 10 Wooden Broom Head with Stiff Natural Hard Bristle - Replacement Broom Head for Outdoor Garden Yard Brush Sweeping with Fitted Fixing Bracket Connector (10 Stiff Natural Bassine)
Newman and Cole£5.004.3★
Newman and Cole 12 Wooden Broom Head with Stiff Bassine Natural Hard Bristle - Replacement Wooden Broom Head for Outdoor Garden Yard Brush Sweeping - Wood Brush Head Fitted Fixing Bracket Connector
Newman and Cole£6.684.6★
Qitizu Toothbrush Head Compatible with Braun Oral B Electric Toothbrush Replacement Toothbrush Heads Fit for Oral b Vitality Pro Smart Genius Teen Series Electric Toothbrush 16Pcs (Black)
Qitizu£6.864.5★
8pcs Toothbrush Heads Compatible with Oral B Electric Toothbrush 4pcs Precision Clean and 4pcs Cross Clean Brush Heads Black
Valuabletry£5.124.3★
What buyers say about broom head
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“Good action cleans teeth well”
“good quality brush heads”
“Does what it promises”
“Good fit”
“Very efficient”
“it is quite soft compare to other brand i have used”
“Keep em clean”
“Works well and quite durable”
“it cleans well”
What buyers complain about
“Buy proper Oral B these are no good”
“Small”
“waste of money”
“Is not compatible with QI3”
“they dont last a lot”
“Garbage for sale”
“I received black”
“Extremely hard brushes”
“so these arent convenient at all”
“Not as good as the real deal as doesn't last quite as long so have to change more regularly”
Top return reasons
Common questions
- Is broom head profitable to sell on Amazon United Kingdom?
- The niche generates £157K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the broom head niche?
- 5 brands and 113 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in broom head?
- Top complaints mined from reviews: Oral Hygiene, Size-Overall, Value For Money. The return rate is 0.7%.
- What does it cost to enter the broom head niche?
- Listings span £5.00–£17.44; the average listing price is £9.46 (sweet spot $15–$100). The average incumbent carries 12,006 reviews — the moat a new listing must climb.