Skip to content

Broom Head

Fail

The top 5 brands take 100% of clicks, so Broom Head is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£157K/yr103K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
85%top-5 click share · 5 brands · 113 sellers

Flapen Score

Broom Head against its category

The dotted line is the Health & Personal Care average. Past it, Broom Head is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broom Head market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Broom Head 103K times last year and spent an estimated £157K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
16.1%
Market size, estimated
£157Ka year
Top search term
oral b toothbrush head black32K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £5.00 to £17.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £9.46 that is £24K to £28K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£5.00–£17.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£28K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Dental Care. It carries 12,006 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Dental Care
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,006per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Broom Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£94K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

113

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Oral-B69%
  • Yanaboo15%
  • Newman and Cole7%
  • Valuabletry6%
  • Qitizu4%
  • Open — no brand owns it (0%)

Demand

Broom Head search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Broom Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b toothbrush head black32K/yr
  • broom head14K/yr
  • oral b black toothbrush heads17K/yr
  • black oral b tooth brush heads11K/yr
  • brush head8K/yr
  • black toothbrush heads5K/yr
  • broom heads4K/yr
  • oral b toothbrush heads black4K/yr
  • oral b brush heads black4K/yr
  • oral b black brush heads3K/yr

Reviews and returns

What reviews say buyers love and hate about Broom Head

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene25%−0.05

Buy proper Oral B these are no good

Doesn't fit Oral-B iO

Not compatible with oral braun

Size-Overall20%−0.09

Small

The heads are small

it didnt fit mine so disappointed

Value For Money8%+1.95

waste of money

expensive

Not worth the money

Compatibility-Overall7%−0.02

Is not compatible with QI3

Not compatible with oral braun

Thought it said suitable for iO but sadly not

Durability6%−0.04

they dont last a lot

Not long lasting

Even if they don't last long

Love

Value For Money23%+1.95

Value for money

Fair price

Great value

Oral Hygiene22%−0.05

Good action cleans teeth well

help maintain good oral hygiene

Fantastic brushes cleaning my teeth so well

Quality-Overall21%+0.56

good quality brush heads

Best quality

Good reliable product

Advertised Vs Actual Product12%+1.19

Does what it promises

As described

Exactly as advertised

Size-Overall6%−0.09

Good fit

Easy to fit

Fits perfect on my oral b toothbrush

Return

0.7% Return rate 62% Fixable by listing

Size-Overall54%▇▇▇███

Small

The heads are small

it didnt fit mine so disappointed

Compatibility-Overall30%███▇▆▆

Is not compatible with QI3

Not compatible with oral braun

Thought it said suitable for iO but sadly not

Oral Hygiene3%▆▅▆█▅█

Buy proper Oral B these are no good

Doesn't fit Oral-B iO

Not compatible with oral braun

Advertised Vs Actual Product3%▇▆▄█▇▄
Color2%▅▅▅▃█▅

I received black

no more coloured rings

dont have the coloured rings

FAQ

Common Broom Head questions

Answered from the same tracked data.