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Breathlace

Maybe

The products selling today average only 3.6★. But demand is soft, at -35.8% this quarter, so Breathlace is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£183K/yr459K searches / yr
90-day growth
-35.8%search demand this quarter
Competition
43%top-5 click share · 21 brands · 26 sellers

Flapen Score

Breathlace against its category

The dotted line is the Health & Personal Care average. Past it, Breathlace is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathlace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breathlace 459K times last year and spent an estimated £183K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Mar. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
4.2%
Market size, estimated
£183Ka year
Peak month
March2.6× the quietest month
Top search term
breathing necklace105K searches a year

02 · Price

A sale here is worth £9.61.

Listings sell for £9.61 on average, from £2.68 to £20.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £9.61 that is £961 to £2K a year per listing.

Average price
£9.61under the $15 to $100 sweet spot
Price range
£2.68–£20.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£961–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #287 within Alternative Medicine. It carries 79 reviews at 3.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
36.4%
Average rank
#287in Alternative Medicine
Average rating
3.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
79per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Breathlace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

43%

Top 20: 83%

Open market

24%

  • CARITATE35%
  • ASTOFLI15%
  • Fzdm9%
  • Torecoe6%
  • KURUI6%
  • Olivvia5%

Demand

Breathlace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Breathlace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breathing necklace105K/yr
  • anxiety breathing necklace25K/yr
  • breathing necklace with resistance80K/yr
  • anxiety necklace28K/yr
  • breathing necklace flavoured filters20K/yr
  • stop smoking necklace29K/yr
  • vape necklace21K/yr
  • mindful breathing necklace11K/yr
  • quit smoking necklace13K/yr
  • quit vaping necklace5K/yr

Reviews and returns

What reviews say buyers love and hate about Breathlace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.30

Just not very functional for me I dont think

Does nothing

Doesnt work

Value For Money11%−0.25

So this was a very expensive waste for me personally

Total waste of money

Don't waste your money

Flavor11%

Weak flavour

Flavour is vile

Some flavours are disgusting

Taste-Overall10%−0.28

it has completely different taste

Some flavours are disgusting

Almost zero taste

Durability6%−0.20

Broken Within a month

Fell apart four days after the return window

Fell apart

Love

Quality-Overall14%+0.68

It is well made

very nice quality chain

Good quality

Breathability8%+0.52

Breath in breath out

Dose help with your breathing

Breathing necklace good

Value For Money8%−0.25

Worth every penny

Good value for money

Good value

Flavor7%

Lots flavor

cola was her favourite flavour

plus multiple natural plant flavors bring wonderful using experience

Stress/Anxiety7%+0.58

Really helps with my anxiety

Help with panic attacks

Great for quick stress relief

Return

0.5% Return rate 21% Fixable by listing

Functionality-Overall37%█▄▃▅▆█

Just not very functional for me I dont think

Does nothing

Doesnt work

Advertised Vs Actual Product11%█▅▅▄▄▁
Defective Material/Parts6%▆█▁▁▆▁
Size-Overall6%▁▃▁██▃
Value For Money4%▁▁▁█▁▃

So this was a very expensive waste for me personally

Total waste of money

Don't waste your money

FAQ

Common Breathlace questions

Answered from the same tracked data.