Breathlace
Breathlace shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Breathlace profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Breathlace is a £183K/yr Amazon United Kingdom market (459K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 56/100.
Breathlace: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -35.8% over the last 90 days and 4.2% of searches end in a purchase.
£183K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.
0/100
page quality · 38 products
Top Breathlace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
- Price
- £14.20
- Rating
- 3.4/5
- Reviews
- 119
- Age
- 10mo ago
CARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
- Price
- £17.89
- Rating
- 3.7/5
- Reviews
- 37
- Age
- 5mo ago
Calming Breathing Necklace - Resistance Tool for Anxiety & Stress Relief | Mindfulness Gift for Father Mother Men Women | Perfect for Valentines Day Birthday Anniversary (silver)
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 5mo ago
KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago
Olivvia Breathing Necklace with Resistance
- Price
- £7.25
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 10mo ago
Trending
90-day click momentum
Breathing Necklace with Resistance Mindful Breathlace with 3 Flavoured Filters Refills Breathe Free Air Breathing Tool for Adults Calm Focus Yoga Meditation & Stress Relief Gifts - Silver
- Price
- £8.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Breathing Necklace with Resista
- Price
- £9.20
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 1mo ago
CARITATE Anxiety Relief Breathing Necklace for Adults Stress Relief Calms air Quit Go Device Mindful Breathe Necklace with Adjustable Resistance Breathing Necklace Flavoured Filters Gifts Pink
- Price
- £14.17
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 3mo ago
Breathing Necklace with Resistance Anxiety Relief for Adults Breathe Free Necklace Breathing Exercises Meditation Christmas Valentines Day Birthday Gift for Women Me
- Price
- £8.41
- Rating
- 2.4/5
- Reviews
- 4
- Age
- 6mo ago
KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago
Newest
by launch date
7 Pcs Breathing Necklace Flavoured Filters Portable Breathing Necklace with Resistance Stress Anxiety Relief for Meditation & Travel (Multicolour)
- Price
- £9.32
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 1mo ago
Breathing Necklace with Resistance Portable Stainless Steel Breathing Necklace with 6 Flavoured Filters for Meditation Office & Travel Anxiety Relief
- Price
- £9.05
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 1mo ago
Breathing Necklace with Resista
- Price
- £9.20
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 1mo ago
KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago
CARITATE Anxiety Relief Breathing Necklace for Adults Stress Relief Calms air Quit Go Device Mindful Breathe Necklace with Adjustable Resistance Breathing Necklace Flavoured Filters Gifts Pink
- Price
- £14.17
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 3mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
26
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
43%
Top 20: 83%
Open market
24%
- CARITATE35%
- ASTOFLI15%
- Fzdm9%
- Torecoe6%
- KURUI6%
- Olivvia5%
Breathlace demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Mar · busiest ÷ quietest = 2.6×
Top Breathlace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- breathing necklace105K/yr
- anxiety breathing necklace25K/yr
- breathing necklace with resistance80K/yr
- anxiety necklace28K/yr
- breathing necklace flavoured filters20K/yr
- stop smoking necklace29K/yr
- vape necklace21K/yr
- mindful breathing necklace11K/yr
- quit smoking necklace13K/yr
- quit vaping necklace5K/yr
What reviews say buyers love and hate about Breathlace
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“It is well made”
“Breath in breath out”
“Worth every penny”
“Lots flavor”
“Really helps with my anxiety”
What buyers complain about
67% of reviews“Just not very functional for me I dont think”
“So this was a very expensive waste for me personally”
“Weak flavour”
“it has completely different taste”
“Broken Within a month”
Breathlace return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Breathlace questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
