Breathlace
MaybeThe products selling today average only 3.6★. But demand is soft, at -35.8% this quarter, so Breathlace is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £183K/yr459K searches / yr
- 90-day growth
- -35.8%search demand this quarter
- Competition
- 43%top-5 click share · 21 brands · 26 sellers
Flapen Score
Breathlace against its category
The dotted line is the Health & Personal Care average. Past it, Breathlace is stronger. Inside it, weaker.
Market
The Breathlace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breathlace 459K times last year and spent an estimated £183K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Mar. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- -35.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £183Ka year
- Peak month
- March2.6× the quietest month
- Top search term
- breathing necklace105K searches a year
02 · Price
A sale here is worth £9.61.
Listings sell for £9.61 on average, from £2.68 to £20.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £9.61 that is £961 to £2K a year per listing.
- Average price
- £9.61under the $15 to $100 sweet spot
- Price range
- £2.68–£20.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £961–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #287 within Alternative Medicine. It carries 79 reviews at 3.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 36.4%
- Average rank
- #287in Alternative Medicine
- Average rating
- 3.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 79per listing
- Listings tracked
- 38
04 · Newcomers
4 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Breathlace products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
- Price
- £14.20
- Rating
- 3.4/5
- Reviews
- 119
- Age
- 10mo ago

CARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
- Price
- £17.89
- Rating
- 3.7/5
- Reviews
- 37
- Age
- 5mo ago

Calming Breathing Necklace - Resistance Tool for Anxiety & Stress Relief | Mindfulness Gift for Father Mother Men Women | Perfect for Valentines Day Birthday Anniversary (silver)
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 5mo ago

KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago

Olivvia Breathing Necklace with Resistance
- Price
- £7.25
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Breathing Necklace with Resistance Mindful Breathlace with 3 Flavoured Filters Refills Breathe Free Air Breathing Tool for Adults Calm Focus Yoga Meditation & Stress Relief Gifts - Silver
- Price
- £8.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Breathing Necklace with Resista
- Price
- £9.20
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 1mo ago

CARITATE Anxiety Relief Breathing Necklace for Adults Stress Relief Calms air Quit Go Device Mindful Breathe Necklace with Adjustable Resistance Breathing Necklace Flavoured Filters Gifts Pink
- Price
- £14.17
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 3mo ago

Breathing Necklace with Resistance Anxiety Relief for Adults Breathe Free Necklace Breathing Exercises Meditation Christmas Valentines Day Birthday Gift for Women Me
- Price
- £8.41
- Rating
- 2.4/5
- Reviews
- 4
- Age
- 6mo ago

KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago
Newest
by launch date
7 Pcs Breathing Necklace Flavoured Filters Portable Breathing Necklace with Resistance Stress Anxiety Relief for Meditation & Travel (Multicolour)
- Price
- £9.32
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 1mo ago

Breathing Necklace with Resistance Portable Stainless Steel Breathing Necklace with 6 Flavoured Filters for Meditation Office & Travel Anxiety Relief
- Price
- £9.05
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 1mo ago

Breathing Necklace with Resista
- Price
- £9.20
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 1mo ago

KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3mo ago

CARITATE Anxiety Relief Breathing Necklace for Adults Stress Relief Calms air Quit Go Device Mindful Breathe Necklace with Adjustable Resistance Breathing Necklace Flavoured Filters Gifts Pink
- Price
- £14.17
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
26
Est. top-5 brand share
71%
Top 20: 99%
Est. top-5 click share
43%
Top 20: 83%
Open market
24%
- CARITATE35%
- ASTOFLI15%
- Fzdm9%
- Torecoe6%
- KURUI6%
- Olivvia5%
Demand
Breathlace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 2.6×
Search terms
Top Breathlace search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breathing necklace105K/yr
- anxiety breathing necklace25K/yr
- breathing necklace with resistance80K/yr
- anxiety necklace28K/yr
- breathing necklace flavoured filters20K/yr
- stop smoking necklace29K/yr
- vape necklace21K/yr
- mindful breathing necklace11K/yr
- quit smoking necklace13K/yr
- quit vaping necklace5K/yr
Reviews and returns
What reviews say buyers love and hate about Breathlace
We read the reviews and the return reasons for every product selling here.
“Just not very functional for me I dont think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breathlace questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









